Ranking all but lost after new content pushed
-
Okay, I thought I was following best practices. In our industry, electronic hardware, we were ranking well for a particular product line (/spacers) but we wanted to do better. We addressed several concerns that Moz found first; duplicate page titles, lack of meta-descriptions and overall lack of targeted keywords. We also took a new approach to add a better structure to our site. Instead of being presented with a list of part numbers we wanted the user to learn more about our products with content. So we added a /products page with content and a product specific page (/spacers) that is almost a definitive buyers guide.
We are attempting to answer the questions that we think our customers find most relevant. Well our customers might find it relevant but Google sure didn't. After our deployment of new content our rankings for targeted keywords in Google fell from 10-15 to 80-95
As an open ended question, could somebody explain to me why our ranks fell off a cliff?
Homepage: https://www.lyntron.com
New catalog summary page: https://www.lyntron.com/products
New content with focus to rank high: https://www.lyntron.com/spacers -
- Let's talk you can call me here?
- https://moz.com/community/users/383525
- On the right side under "Additional Contact Info"
-
Thomas,
Thank you so much for taking the time to evaluate our current situation. Let me see if I can address some things that you brought up.
Have we moved to Shopify?
No. The stakeholders wanted a look and feel that of Amazon.com and McMasterCarr.com
Fix your robots.txt & make a sitemap index.
Robots.txt - I'm not sure what I need to fix in the file given your statement.
Sitemap Index - I made an index file and submitted that to google. But over time I found that single file more difficult to correct crawl errors. By creating individual sitemaps for the relevant part types I felt that was easier to manage. Is there a direct benefit from Google to have a single sitemap index covering the whole site? Am I getting penalized for doing sitemaps the way I am?Rel="canonical"
You are correct that /spacer is being canonicalized by /spacers. That was my intent. I was under the impression that if multiple pages, of similar content, was serving the same purpose I should pick one and tell the engines to focus on that. When /spacers was created we thought that page really answered the questions that people tend to ask about our product. Thus the creation of /spacers and pointing heavily to it.
Meta Descriptions too long
Agreed. I'll have to figure out how to deal with that working along side the content writer. Programmatically it's fun because every page is template driven.
301 /spacer to /spacers
I'm not sure why that is. Could you explain to me the benefit of that? I don't want /spacer to go away and it hasn't moved. We haven't rebranded the site nor changed URLs.
I'm also up for a phone conversation if you'd like to continue that way.
-
Hi I am happy to cover this with you here is the crawl of https://www.lyntron.com_
| 25,908 | Pages with Duplicate Body |
| 27,326 | Pages with Duplicate Titles |
| 13,117 | Max Fetch Time |
| 24,160 | Thin Pages |
| 6,044 | Failed URLs |
| 1,410 | Duplicate Body Sets |This will work for 30 days:
Photo (big): https://imgur.com/FmVJbAU.png
Please let me know you see this I will be happy to help.
Sincerely,
Thomas Zickell
-
**I am going to be done by Tomorrow **
Fix you robots.txt & make a sitemap index
- https://www.lyntron.com/robots.txt
- https://support.google.com/webmasters/answer/75712?hl=en
- https://moz.com/blog/xml-sitemaps
** I want to get the full crawl don't want to drop the conclusions but**
https://www.lyntron.com/spacer** is no index Because**
https://www.lyntron.com/spacers
Address https://www.lyntron.com/spacer
URL Encoded Address https://www.lyntron.com/spacer
Content text/html; charset=UTF-8
Status Code 200
Status
Indelibility Non-Indexable
Indelibility Status Canonicalized
Size 992.8 KB
Title 1 Spacers & Unthreaded Standoffs | Lyn-Tron
Title 1 Length 41
Meta Description 1 Spacers are used to create space between 2 objects in an assembly. In the world of Electronic Hardware and Electronic Components, spacers are most often found spacing circuit boards, motherboards, panels and doors. Lyn-Tron Spacers are unthreaded and come in Steel, Stainless Steel, Aluminum, Brass and Nylon. All Lyn-Tron Electronic Hardware is made in the USA and held to the highest quality standards.
Meta Description 1 Length **404 (is way to long) **
Meta Description 1 Pixel Width 2408Tomany H1's https://youtu.be/i_xnKznRNCc
"How Many Headings Should You Use? Does the Order of Heading Tags Matter?"
Question: “Can the H1 Tag appear below the h2 tag in the code does the spider still know what’s going on?”
Answer: “yeah I wouldn’t worry about it we handle h1s and h2s very well but don’t make your entire page h1 or h2” Matt Cutts, GoogleH1-1 Spacers
H1-1 length 7
H2-1 1/8" Spacers
H2-1 length 12
H2-2 3/16" Spacers
H2-2 length 13
Canonical Link Element 1 https://www.lyntron.com/spacers
Canonical Link Element 1 Indexability Non-Indexable
Canonical Link Status 1 Indexability Status Not crawled
Word Count 4745
Text Ratio 3.63
Crawl Depth 2
Link Score
Inlinks 4
Unique Inlinks 4
% of Total 0.13
Outlinks 242
Unique Outlinks 230
External Outlinks 4
Unique External Outlinks 4
Hash 4411485c90296d40616747de3f7f40ae
Response Time 0.42
Last ModifiedYou should use a 301 from https://www.lyntron.com/spacer to https://www.lyntron.com/spacers
https://www.lyntron.com/spacers
drop the link below & site: in Google search
site:https://www.lyntron.com/spacer
- https://i.imgur.com/7lyO4JG.png Running two crawls now
- https://i.imgur.com/QdtuT8E.png Faceted navigation needs noindex is some urls
- https://search.google.com/structured-data/testing-tool/u/0/#url=https%3A%2F%2Fwww.lyntron.com%2F1-4in-aluminum-round-spacer-unplated%2Fpn%2FAA6341-04-0.187-00
- This might not open on your computer use The preview from URLAbove to see what I'm showing below:
- https://www.google.com/search?prvw=AHHjJUNRLFS9wnmyla4BGJzI4EXHUc3Y4w&q=previewid%3Afaf9a71c-5d30-401f-b3e6-f7eacfd09dd1&useragent=Mozilla%2F5.0+%28Linux%3B+Android+7.1.1%3B+Nexus+6+Build%2FN6F27M%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F66.0.3359.106+Mobile+Safari%2F537.36&filter=0&gws_rd=cr&newwindow=1&igu=1
Sincerely,
Thomas Zickell
-
running deep crawl now
-
Thomas,
Have you had a moment to review our situation?
-
Happy to help!
When you answer a question for Google, you should make each page the answer to the question asked by the audience.
I am guessing you moved to Shopify?
I have not really had the opportunity to look at the site yet about to jump on a flight.
But I do find what you mean by spacer
https://www.lyntron.com/spacer
Or
https://www.lyntron.com/swage-spacer
I Will get you a lot more information by tomorrow night
Sincerely,
Thomas Zickell
-
@ThomasZickell -
Thanks for hopping on this thread and taking a peek at our site. The site structure wasn't changed from my perspective. So I'm not sure that 301s are the primary culprit. We added a main "catalog" page (/products) and a product type page of (/spacers). The original pages and URL mapping stayed the same.
I'm interested in what your test shows.
One theory in the office is that the term 'spacers' is to broad for what we actually sell. Things like 'wheel spacers', 'dental spacers', 'tile spacers', 'inhaler spacers', etc... are more popular in searches. Our niche is very specific. So.... Perhaps our content change now informed Google what we are and they're correctly weeding us out from a search term like 'spacer'
-
I am guessing you did not make page to page 301 redirects to the have you updated site structure and left the old URLs with out a without the redirect ?
I am guessing that is what happened
I can tell you what happened when I test domain just give me 48 hours.
Sincerely,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How recovering the ranking after an hacking
Hello, I'm Alexia and a few months ago (end of March) my site has been hacked: hackers have created more than 30.000 links in Japanese to sell tires. I've successfully removed the hack and after 14 days of struggle even decided to change the domain to Siteground as they've been really keen to help. I still have some problems and I desperately need your tips. In search console, Google is informing about the +30.000 404 errors due to the content created by hackers which is not available anymore. I've been advised to redirect those links to 410 as they might have penalty effects in the SERP I have 50 503 server errors recognised by Google back in April but still there. What should I do to solve them? I still have a lot of traffic from Japan, even if I've removed all the content and ask Googled to disavow spamming backlinks. Do you think I have on page keywords? I don't understand how they can still find me. Those KWs are indexed in analytics, but not effective clicks, as the content is not there anymore. I also asked Google to remove links in search console with the tool removing links but not all of my requests have been accepted. My site disappeared from the organic results even if it hasn't been recognised as hacked in Google (there wasn't any manual actions on the Search Console). What can I do to gain the organic positioning once again? I've just tried to use the “Fetch as Google” option on search console for the entire website. Thank you all and I look forward to your replies. Thanks! Alessia
Intermediate & Advanced SEO | | AlessiaCamera0 -
Ranking drop
Hello there, Based on Moz's rank tracker our keywords ranking have been dropping in ranking. Does anyone know what might be the cause? We have been building quality "white hat" links which are very relevant to our niche Thanks, Robert
Intermediate & Advanced SEO | | roberthseo0 -
Google Rankings Are Dancing What To Do?
I was been ranking on page no.3 for many of my keywords. Suddenly they all dropped to Page No.9& Page no.10. Now 10 days back one of my keyword got back to page no.4 & now suddenly today it went back to page no.9 again. I haven't done any changes to the site. My page speed is less than 4secs. Checked everything & all seems fine. No errors or manual actions notification in Webmaster too. Should i wait for the rankings dance to get over or should i start doing something. Currently i am planning to get fresh pages with good content added to the website for the whole month of July. Suggest me what to do?
Intermediate & Advanced SEO | | welcomecure0 -
New URL Structure caused virtually All rankings to drop 5 to 10 positions in latest report ?.. Is this normal
Hi All, We changed out url structure on our website to both reduce both the size of our category url structure (reduce the number of layers '/ ' ) and also to replace the underscores we originally had to hyphens... We did this during a new site design. Anyway we relaunched it a week ago. We did the 301 redirects from old to new , new site maps etc, and the latest moz ranking report is showing most of them dropping 5 to 10 positions i.e from 3rd to 10th etc... Is this something to be expected , and then it should recover or should this be telling me alarm bells. I would have expected not such a negative shift in all my rankings ?.. Anyone thoughts of this would be greatly appreciated... thanks Pete .
Intermediate & Advanced SEO | | PeteC120 -
Would a .co.uk Website Looking to Rank in Baidu Require a Internet Content Publishing License?
Bit of a specific one, but if there's anyone that can help it's you guys. If a .co.uk website is looking to rank in Baidu with a .co.uk/cn subdirectory, would we require an Internet Content Publishing License? Taking a step back, it might be there's two parts to my question: How likely is it a .co.uk. could rank in Baidu, with simplified Chinese language content? In order to have a chance of ranking, would we require an Internet Content Publishing License?
Intermediate & Advanced SEO | | ecommercebc0 -
How are these sites ranking!?!
One of our clients is in the insurance industry and over the last 12 months we have seen an increasing number of low quality, newly registered, spammy sites achieving top 5 rankings for major keywords, which in turn is having an adverse effect on the rankings for our client. Does anyone have any idea how the following sites have managed to do this: http://www.multiquotetaxi.co.uk/ - 2nd for taxi insurance http://www.motortradefast.co.uk/ - 1st for motor trade insurance http://www.traders-insurance.com/ - 3rd for motor trade insurance http://www.multiquotefleet.co.uk/ - 1st for fleet insurance We have tried reporting the above sites, tried holding out to see if they get penalised and tried figuring out what they have done ourselves but cannot see how they have managed it. Any ideas at all?
Intermediate & Advanced SEO | | instinctive0 -
Rankings Up instantly after publishing new blog article
Hello All, My question is, why did my site rankings go up all of a sudden as soon as I published an article in my blog and it gets indexed (almost immidiately) The rankings increase are the following Keyword 1: from Top 5 to Top 1 Keyword 2: from Top 4 to Top 2 Keyword 3: from Top 16 to Top 3 Keyword 4: from no where to Page 2 (big time keyword) Any ideas or experience on this? When it first happened early this week(i published a new article), my site rankings dropped back after a couple of days. I did the same pattern by pubishing a new article and it went back up again. No personalized result here btw. Thank you
Intermediate & Advanced SEO | | onecov0 -
Any Tips For putting up a new site and not loosing rankings?
We are switching one of our sites to a magento site and dont want to loose current rankings what are the best practices for this? Same Domain but the deep url pages will change urls
Intermediate & Advanced SEO | | DavidKonigsberg0