Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
For FAQ Schema markup, do we need to include every FAQ that is on the page in the markup, or can we use only selected FAQs?
-
The website FAQ page we are working on has more than 50 FAQs. FAQ Schema guidelines say the markup must be an exact match with the content. Does that mean all 50+ FAQs must be in the mark-up? Or does that mean the few FAQs we decided to put in the markup are an exact match?
-
I would gravitate to marking everything up and letting Google decide what they want to show. Most of the time when you try to 'sculpt' what Google can see in terms of structured data, it usually results in a structured data spam action. Sometimes it can take weeks, months or years for that to happen - but Google always want to be given the full picture.
Google don't take too kindly to being funneled in a certain direction. Schema and rich snippet spam have been a big headache for Google since they started utilising structured data more, some stuff (like author avatars for posts in SERPs) has been entirely taken away in the past (though someone has told me recently, they have been seeing these again for Google mobile layout only).
Google do have some official guidance here:
https://developers.google.com/search/docs/data-types/faqpage
They give a microdata example of implementation: https://search.google.com/test/rich-results?utm_campaign=devsite&utm_medium=microdata&utm_source=faq-page
In their example, nothing is missing or has been left out. Since that's how Google have illustrated their example, that's what I'd aim for myself
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple Markups on The Same Page - Best Solution?
Hi there! I have a website that is build in react javascript, and I'm trying to use markup on my pages. They are mostly articles about general topics with common questions (about the topic), and for most articles I would like to use two markups: article markup + FAQ Markup ( for the questions in the article) article markup + how-to markup Can I do this or will Google get confused? Since I have two @type at the same time, for example @type": "FAQPage" and "@type": "Article". How should I think? I'm using https://schema.dev/ right now. Thanks!
Intermediate & Advanced SEO | | Leowa0 -
Can I add FAQS schema on my homepage?
Hello, can we have the FAQ code on the homepage (staff time)? we have written some questions and answers in the drop-down list on the homepage, and also add the schema code script to one tag of the page, but it does not work!
Intermediate & Advanced SEO | | fbowable0 -
Should my back links go to home page or internal pages
Right now we rank on page 2 for many KWs, so should i now focus my attention on getting links to my home page to build domain authority or continue to direct links to the internal pages for specific KWs? I am about to write some articles for several good ranking sites and want to know whether to link my company name (same as domain name) or KW to the home page or use individual KWs to the internal pages - I am only allowed one link per article to my site. Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Using Canonical URL to poin to an external page
I was wondering if I can use a canonical URL that points to a page residing on external site? So a page like:
Intermediate & Advanced SEO | | llamb
www.site1.com/whatever.html will have a canonical link in its header to www.site2.com/whatever.html. Thanks.0 -
Can using nofollow on magento layered navigation hurt?
Howdy Mozzers! We would like to use no follow, no index on our magento layered navigation pages after any two filters are selected. (We are using single filter pages as landing page, so we would liked them indexed) Is it ok to use nofollow, noindex on these filter pages? Are there disadvantages of using nofollow on internal pages? Matt mentioned refraining from using nofollow internally https://www.youtube.com/watch?v=4SAPUx4Beh8 But we would like to conserve crawling bandwidth and PR flow on potentially 100's of thousands of irrelevant/duplicate filter pages.
Intermediate & Advanced SEO | | MozAddict0 -
How can I get a list of every url of a site in Google's index?
I work on a site that has almost 20,000 urls in its site map. Google WMT claims 28,000 indexed and a search on Google shows 33,000. I'd like to find what the difference is. Is there a way to get an excel sheet with every url Google has indexed for a site? Thanks... Mike
Intermediate & Advanced SEO | | 945010 -
Can too many "noindex" pages compared to "index" pages be a problem?
Hello, I have a question for you: our website virtualsheetmusic.com includes thousands of product pages, and due to Panda penalties in the past, we have no-indexed most of the product pages hoping in a sort of recovery (not yet seen though!). So, currently we have about 4,000 "index" page compared to about 80,000 "noindex" pages. Now, we plan to add additional 100,000 new product pages from a new publisher to offer our customers more music choice, and these new pages will still be marked as "noindex, follow". At the end of the integration process, we will end up having something like 180,000 "noindex, follow" pages compared to about 4,000 "index, follow" pages. Here is my question: can this huge discrepancy between 180,000 "noindex" pages and 4,000 "index" pages be a problem? Can this kind of scenario have or cause any negative effect on our current natural SEs profile? or is this something that doesn't actually matter? Any thoughts on this issue are very welcome. Thank you! Fabrizio
Intermediate & Advanced SEO | | fablau0 -
Dynamic pages - ecommerce product pages
Hi guys, Before I dive into my question, let me give you some background.. I manage an ecommerce site and we're got thousands of product pages. The pages contain dynamic blocks and information in these blocks are fed by another system. So in a nutshell, our product team enters the data in a software and boom, the information is generated in these page blocks. But that's not all, these pages then redirect to a duplicate version with a custom URL. This is cached and this is what the end user sees. This was done to speed up load, rather than the system generate a dynamic page on the fly, the cache page is loaded and the user sees it super fast. Another benefit happened as well, after going live with the cached pages, they started getting indexed and ranking in Google. The problem is that, the redirect to the duplicate cached page isn't a permanent one, it's a meta refresh, a 302 that happens in a second. So yeah, I've got 302s kicking about. The development team can set up 301 but then there won't be any caching, pages will just load dynamically. Google records pages that are cached but does it cache a dynamic page though? Without a cached page, I'm wondering if I would drop in traffic. The view source might just show a list of dynamic blocks, no content! How would you tackle this? I've already setup canonical tags on the cached pages but removing cache.. Thanks
Intermediate & Advanced SEO | | Bio-RadAbs0