Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Landing page separate from product page
-
Hello there, I have a wordpress website with a woocommerce plugin.
I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page. is it bad for SEO?
my website: https://relationadviser.ir
-
From my perspective, this may be a very good strategy, and not a problem. It depends why you have 4 landing pages though.
I see you linked your site, but I'm instead going to answer more generically, at least in part since I don't read or speak the language of your site.
Let's hypothetically say you sell a type of day planner. And you've optimized your product page for the query "day planner". But you know that your day planner is highly relevant to teachers, personal trainers, doctors, and lawyers. You might want 4 very specific landing pages, targeting phrases like "day planners for teachers", with content on those pages which resonates with and helps teachers to understand how your one day planner would be great for their needs. And a separate page for the personal trainers, and for the doctors, and for the lawyers.
Your product page might rank best for "day planner", but one of your landing pages might rank best for "day planners for teachers".
And I think that's a valid strategy. As opposed to trying to get one page to rank well for all 4 of those audiences, which may also be a valid strategy. I've seen each of those strategies work, in different situations. It very much depends on the competition around your listings, and how they are targeting the audiences (or not), in terms of which is a better strategy (one page with multiple targeted queries, vs 4 pages with individual targeted queries).
-
What actions to take will depend on the purpose of the landing pages. The only common SEO risk to having multiple landing pages on your site is having them marked as duplicate.
If the landing pages are on the same topic and the content and meta are similar, then google can sometimes mark the pages as duplicate and not index them. What you should do in that case is to add a canonical tag on the landing pages referring to the main product page. That way the landing pages transfer their authority to the main product page and support its growth.
If the landing pages have a different topic, target different keywords, have different titles and meta-s, then there is no problem having multiple landing pages, and you can continue growing them through SEO. As for the CTA, it doesn't make much of a difference SEO-wise.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com -
It's bad for SEO because Google might start ranking your landing pages instead of the actual product pages. Since it would take a user fewer clicks to convert from the product pages (shorter user journey) you really want to think - do I need these special landing pages? If my product pages aren't ranking, why? How can I take the best parts of my new landing pages and my product pages, and make one super product page that 'just works' for everyone?
Usually when people start producing additional versions of the same page, it's because something about their website or product template isn't wrong. Do you want multiple averagely ranking pages, or fewer pages which rank more highly? The second option there (smaller footprint better ranking positions), is almost always better. To some degree, when you start writing loads of different pages about the same thing it's a form of 'giving up' on the original, instead of working hard to fix it up. It seldom yields good results
There is a caveat here. Sometimes you might create landing pages which exist for other traffic sources - other than SEO. You might create PPC landing pages or FaceBook Ads landing pages, which are highly tailored to your paid ads. That's fine and you should create paid landing pages, but you shouldn't make them accessible to your normal users or allow them to be indexed on Google
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Optimization Error
Hi, I am trying to track a page optimization feature for one of my project, https://shinaweb.com but i keep getting this below error: "PAGE OPTIMIZATION ERROR
On-Page Optimization | | shinawebnavid
There was a problem loading this page. Please make sure the page is loading properly and that our user-agent, rogerbot, is not blocked from accessing this page." I checked robots.txt file, it all looks fine. Not sure what is the problem? Is it a problem with Moz or the website?0 -
FAQ page structure
I have read in other discussions that having all questions on an FAQ page is the way to go and then if the question has an answer worthy of its own page, you should abbreviate the answer and link to the page with more content. My question is when using some templates in WP, they have a little + button you can click and it reveal the answer to the question. Does this hurt SEO versus having all text visible and then using headers/subheaders? An example of the + button https://fyrfyret.dk/faq/
On-Page Optimization | | OrlandSEO1 -
Page Title Length
Hi Gurus, I understand that it is a good practice is to use 50-60 characters for the a page title length. Google appends my brand name to the end of each title (15 characters including spaces) it index. Do I need to count what google adds as part of the maximum recommended length? i.e.
On-Page Optimization | | SunnyMay
is the maximum 50-60 characters + the 15 characters brand name Google adds to the end of the title or 50-60 including the addition? Many thanks!
Lev0 -
Does anyone know of a tool where you can get all of the keyword that any given landing page is ranking for?
I'd like to find out what landing pages are ranking for which keywords, but I haven't been able to find a tool that does it. I was hoping there would be something where I could submit the url and get a list of every keyword it is ranking for. Any thoughts or suggestions? Thanks!
On-Page Optimization | | Powerblanket0 -
Why is my contact us page ranking higher than my home page?
Hello, It doesn't matter what keyword I put into Google (when I'm not signed in and have cleaned down my browsing history) the contact us page ranks higher than the home page. I'm not sure why this is, the home page has a higher page authority, more links and more social media shares, the website is an established one. When I have checked Google Analytics my home page gets more people landing on it than the contact us page. It looks like people are ignoring the contact us page and scrolling down until they find the home page. I'd appreciate any help or advice you might have. Thank you.
On-Page Optimization | | mblsolutions2 -
Home page and category page target same keyword
Hi there, Several of our websites have a common problem - our main target keyword for the homepage is also the name of a product category we have within the website. There are seemingly two solutions to this problem, both of which not ideal: Do not target the keyword with the homepage. However, the homepage has the most authority and is our best shot at getting ranked for the main keyword. Reword and "de-optimise" the category page, so it doesn't target the keyword. This doesn't work well from UX point of view as the category needs to describe what it is and enable visitors to navigate to it. Anybody else gone through a similar conundrum? How did you end up going about it? Thanks Julian
On-Page Optimization | | tprg0 -
Should I watermark my product images
I am in the process of creating new images for my products to use on my website. Are there any advantages or disadvantages of watermarking each image? Is there an SEO impact good or bad? I am aware that filename and Alt tags are important, but am unsure if google dislikes watermarked images.
On-Page Optimization | | BipSum1 -
Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?
Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page? Thanks so much! -Amy
On-Page Optimization | | MeghanPrudencio0