Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Landing page separate from product page
-
Hello there, I have a wordpress website with a woocommerce plugin.
I have 4 landing pages that describe my products and at the end of the pages, I have a CTA to my product page. is it bad for SEO?
my website: https://relationadviser.ir
-
From my perspective, this may be a very good strategy, and not a problem. It depends why you have 4 landing pages though.
I see you linked your site, but I'm instead going to answer more generically, at least in part since I don't read or speak the language of your site.
Let's hypothetically say you sell a type of day planner. And you've optimized your product page for the query "day planner". But you know that your day planner is highly relevant to teachers, personal trainers, doctors, and lawyers. You might want 4 very specific landing pages, targeting phrases like "day planners for teachers", with content on those pages which resonates with and helps teachers to understand how your one day planner would be great for their needs. And a separate page for the personal trainers, and for the doctors, and for the lawyers.
Your product page might rank best for "day planner", but one of your landing pages might rank best for "day planners for teachers".
And I think that's a valid strategy. As opposed to trying to get one page to rank well for all 4 of those audiences, which may also be a valid strategy. I've seen each of those strategies work, in different situations. It very much depends on the competition around your listings, and how they are targeting the audiences (or not), in terms of which is a better strategy (one page with multiple targeted queries, vs 4 pages with individual targeted queries).
-
What actions to take will depend on the purpose of the landing pages. The only common SEO risk to having multiple landing pages on your site is having them marked as duplicate.
If the landing pages are on the same topic and the content and meta are similar, then google can sometimes mark the pages as duplicate and not index them. What you should do in that case is to add a canonical tag on the landing pages referring to the main product page. That way the landing pages transfer their authority to the main product page and support its growth.
If the landing pages have a different topic, target different keywords, have different titles and meta-s, then there is no problem having multiple landing pages, and you can continue growing them through SEO. As for the CTA, it doesn't make much of a difference SEO-wise.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com -
It's bad for SEO because Google might start ranking your landing pages instead of the actual product pages. Since it would take a user fewer clicks to convert from the product pages (shorter user journey) you really want to think - do I need these special landing pages? If my product pages aren't ranking, why? How can I take the best parts of my new landing pages and my product pages, and make one super product page that 'just works' for everyone?
Usually when people start producing additional versions of the same page, it's because something about their website or product template isn't wrong. Do you want multiple averagely ranking pages, or fewer pages which rank more highly? The second option there (smaller footprint better ranking positions), is almost always better. To some degree, when you start writing loads of different pages about the same thing it's a form of 'giving up' on the original, instead of working hard to fix it up. It seldom yields good results
There is a caveat here. Sometimes you might create landing pages which exist for other traffic sources - other than SEO. You might create PPC landing pages or FaceBook Ads landing pages, which are highly tailored to your paid ads. That's fine and you should create paid landing pages, but you shouldn't make them accessible to your normal users or allow them to be indexed on Google
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shifting target keyword to a new page, how do we rank the internal page?
I have been targeting one keyword for home page that was ranking between the postilion 6-7 but was never ranking on 1st as there were 2 highly competitive keywords targeted on the same page, I changed the keyword to an internal service page to rank it on 1st, I have optimized the content as well but the home page is still ranking on 11th, how do I get the internal page rank on that keyword
On-Page Optimization | | GOMO-Gabriel0 -
FAQ page structure
I have read in other discussions that having all questions on an FAQ page is the way to go and then if the question has an answer worthy of its own page, you should abbreviate the answer and link to the page with more content. My question is when using some templates in WP, they have a little + button you can click and it reveal the answer to the question. Does this hurt SEO versus having all text visible and then using headers/subheaders? An example of the + button https://fyrfyret.dk/faq/
On-Page Optimization | | OrlandSEO1 -
301 Redirect or landing page
Hi everyone. I'm currently doing some SEO for a client, at the moment he has some landing pages which are categorised, but the category is set as a 302 redirect. I have a dilemma whether to 301 redirect to the landing page or make a page for each category. The link structure is as follows - http://examplesite.co.uk/products/fire/company-1/product/ so currently this is set as a 302 redirect - http://examplesite.co.uk/products/fire/company-1/ Do I make this page a category page and link the page to the children with some on-page optimisation or 301 redirect it?
On-Page Optimization | | Unbranded_Lee0 -
Home page and category page target same keyword
Hi there, Several of our websites have a common problem - our main target keyword for the homepage is also the name of a product category we have within the website. There are seemingly two solutions to this problem, both of which not ideal: Do not target the keyword with the homepage. However, the homepage has the most authority and is our best shot at getting ranked for the main keyword. Reword and "de-optimise" the category page, so it doesn't target the keyword. This doesn't work well from UX point of view as the category needs to describe what it is and enable visitors to navigate to it. Anybody else gone through a similar conundrum? How did you end up going about it? Thanks Julian
On-Page Optimization | | tprg0 -
Should you have two separate pages for synonym keywords?
Suppose that you want to rank for two keyword phrases that mean the same thing but are slightly different in spelling. When should you put both keyword phrases on one page versus two pages? What are the pros and cons?
On-Page Optimization | | ProjectLabs0 -
What is on page links?
Hi - i would like to know exactly what an on page link is? i understand the linking system however cant work what exactly what an on page link is? Thanks
On-Page Optimization | | OasisLandDevelopment0 -
ECommerce Product Meta Descriptions vs. Product Descriptions
Wondering if using on-page product descriptions as the individual product meta descriptions is a best practice for an eCommerce site? Instead of writing two product descriptions (one regular and one meta), I am thinking if the product copy is SEO rich, we'd be good to use just the one for both purposes. Thoughts? Ideas? Suggestions? Seems that many companies follow this practice. Thanks!
On-Page Optimization | | kennyrowe1 -
One site with one product or multi product website
Lets suppose that i have 10 NICHE products under me. Should i make one site for each product or one site overall. If i make 1 site for each product i get several advantages Domain name has keyword Title tags etc will be dedicated to one keyword only. Disavantage - Backlinking for each domain will become tougher. Advantage of one site onl Good management Seo / backlinks becomes easier Blogging to attract traffic becomes easier Can target a lot of keywords through business blogging Disadvantages Can become messy with unimportant keywords gaining importance. SO WHAT DO YOU THINK??? One site per product or One site for all products?
On-Page Optimization | | hith2340