Max-snippet max length
-
Regarding Google's new
max-snippet:[number]
, this is specifically for the length of the meta description?Also, does anyone know what the max character length is?
-
I try to structure the meta description to describe what is on the landing page in a way to encourage click-throughs under the max-constraint. If you are shorter, no biggie! Good luck
-
Thanks. If we don't plan on shortening our meta description displayed in SERPs, do we need to do anything with max snippet length? Is it only for people who want to shorten the description showed?
-
For Google, typically between 920 and 923 pixels (or roughly 160 characters). However, this does change periodically.
-
Thank you Daniel!
-
The new max-snippet feature is used for you to limit up to which length of characters you want to display the meta description for the page. You should be able to put any positive integer there.
The issue stands by the Meta Description best practices. If your meta description is over 160 characters, then Google will shorten it not to take too much search results space, so ideally you would want to put a max-snippet length of up to 160.
You can find more information about Meta description best practices here.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why I lost my app rich snippet?
Before few weeks i got Rich snippet for my Android App in Google App Search; but today i see that all my rich snippet data is gone, and all my competitor still get their rich snippet data, we have not updated anything. what is the problem? can anybody tell?
Technical SEO | | rootwaysinc0 -
Max Number of 301 Redirections?
Hi, We currently made a re-design of a website and we changed all our urls to make them shorter. I made more than 300 permanent redirections but plenty more are needed since WMT is showing some more 404s from old urls that I hadn't seen because they were dynamic. The question is, please, is there a limit? I think we have more than 600 already. We don't want to create a php commando to redirect all the old ones to our home, we are redirecting them to their correspondent url. By the way, Im doing them with the 301 method in .htaccess. Thanks in advance.
Technical SEO | | Tintanus0 -
Using rich snippets with a CMS?
My site uses the webEdition CMS that is split between templates and documents (pages). A template responsible for a number of documents. If I wish to use rich snippets, how and where can I add the microdata as I can't do it on a page per page basis? My CMS documentation and its developer forum doesn't give any information on this but I'm hoping its a common problem for open source CMS's and there is an easy fix. I live in hope! Iain
Technical SEO | | iain0 -
Has Google stopped rendering author snippets on SERP pages if the author's G+ page is not actively updated?
Working with a site that has multiple authors and author microformat enabled. The image is rendering for some authors on SERP page and not for others. Difference seems to be having an updated G+ page and not having a constantly updating G+ page. any thoughts?
Technical SEO | | irvingw0 -
Title Length Question?
So we have a lot of UGC on our site and so the title of pages is often created by the user and this has created about 400 pages with over 70 characters and I was just wondering what people think. I know typically keeping them short and sweet is the best thing, but what about when it's the user doing it? Should I go ahead and cut off the titles at 70 characters or keep them? I don't see it hurting traffic so I'm basically just looking for opinions right now.
Technical SEO | | KateGMaker0 -
URL Length
What is the ideal length for an item's URL. Theirs a few different options. A) www.mydomain.com/item-name B) www.mydomain.com/category-name/product-name C) www.mydomain.com/category-name/sub-category-name/product-name Please choose A, B, or C and explain why you made that decision. Looking forward to the responses.
Technical SEO | | Romancing0 -
Where should a knowledge base be hosted for max. SEO benefit?
A client would like to set up a knowledge base to work in conjunction with their website and we are tossing up whether to go with a hosted solution (and therefore set up as a subdomain) or find a solution that we host on the clients domain (which will presumably have more SEO benefit). We are leaning towards the latter (although are mindful that we need to balance the client’s desire for a quality KB solution). Appreciate your feedback.
Technical SEO | | E2E0 -
If non-paying customers only get a 2 min snippet of a video, can my video length in sitemap.xml be the full length?
I am working on a website that all of its primary contents are videos. They have an assortment of free videos, but the majority or viewable only with a subscription to the site. If you don't have a subscription, you can see a 2 min video clip of the contents of the video. But all the videos can be anywhere from 10min to 1.5 hours. When I am auto-generating the sitemap.xml, can I put the full length of the videos for paying members in the XML in the video:duration property? Or because publicly only 2 minutes is available (unless you pay for a membership) is that frowned upon?
Technical SEO | | nbyloff0