Blog Post Relevance vs Traffic

[PTurbo]

Hello Moz community,

I have a website (lets say that I am selling tshirts), and want to create a blog (www.website.com/blog). With that blog, I would like to post about random topics including travel, leisure, events, new products etc. I want to do this for 1. to get affiliate commissions, 2. to increase web traffic, 3. to potentially increase my domain authority.

I would like to know if this blog with random posts would negatively affect my website ranking and keyword ranking (for t-shirts), as it is not relevant to the products that I am selling (and the keywords that I am ranking for).

As Google currently understands that my website is a webstore selling t-shirts (and I am ranking for the tshirt keywords), but the algorithm get confused if I start posting about travel and random topics? Your help greatly appreciated in the matter.

[Yoom]

Comment pouvons nous gérér les erreurs 404 des sites d'annonces, car nous avons une erreur 404 chaque fois quelqu'un supprime une annonce. Exemple maroc annonce immobilier ou maroc annonce

[Moshe-Strugano]

@pturbo No if you post regularly on different topic the google will understand your website content and do rank it for other topic as well, if the content is unique, userfriendly, and informative. However, you have to post your content regularly

[annonces.salam]

Bonjour
J'ai ajouté une plugin blog sur mon site de petites annonces :  Annonces Gratuites  Et ça a marché. Il est important que les sujets soient liés aux mots-clés

[HostColor]

I would suggest to create a Blog to publish articles that explain anything related to your business. If you can tell stories about the process of creating your product, what have inspired the creating of certain product, this would be a very good content, which adds up.

[PeacefulConquest.com]

Hi!

I'm in the process of doing similar and I also working on a tshirt store peacefulconquest.com (work still in progress). From what I have reasearched (and what Veronica already said) it won't negatively affect your main website ranking since you are simply targeting new keywords for your site. You are not, so to say "dilluting" your existing website since your new content is published on your blog (different URLs).

However, I would still try to produce content for your blog that is at least remotely linked to your main topic since that would also help to boost your sales. What's the point of increased traffic if it is unrelated to what you do and doesnt convert?

[VeroBrain]

Hi,

Interesting question!
As far as I know it will not damage the main business, from algorithms' "point of view", you will have a broader amount of keywords associated by the algorithms to the website, although it will be hard to positionate those pages unrelated to the main content. Also depending on the bounce rate and if those pages attract visitors.

Said that, like in everydays life you do not trust on a business with multiple faces i.e., your buyers wish to see content related to the t shirts, fabrics and designs.

A professional website needs to be coherent, therefore if you plan to set up a blog I suggest that you post about the main business. Good luck and Happy New Year 2020.

Mª Verónica