After you remove a 301 redirect that Google has processed, will the new URL retain any of the link equity from the old URL?
-
Lets say you 301 redirect URL A to URL B, and URL A has some backlinks from other sites. Say you left the 301 redirect in place for a year, and Google had already replaced the old URL with the new URL in the SERPs, would the new URL (B) retain some of the link equity from URL A after the 301 redirect was removed, or does the redirect have to remain in place forever?
-
Many thanks for your helpful response Gaston!
-
Hi there,
Well, there is no hard evidence that Google still considers those backlinks after the redirection is gone. Neither that after a year backlinks actually carry value.
If you don't have the urgent need to remove that redirection, I'd keep it for as long as I can. It doesn't hurt more than a few bucks a year its domain renewal.Hope it helps.
Best luck.
Gaston
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing Domains - 301 old https to new https
Brief History: Our company made change to a new domain. Both domains had an SSL configured on it in which the old domain SSL was controlled and created by Shopify which gave us limited control. Because we couldn't redirect the old https:// to the new https:// So basically we duplicated our new HTML website and put canonical ref on all duplicate pages to the final domain to help get search to navigate to the newer domain. Question: In the near future I would like to take down the old domain and do a 301 domain forwarding. What is the correct course of action to complete this? Our old domain was indexed and SERP results were tied to it's https:// url's.
Technical SEO | | bnewt1 -
301 redirects for all urls - legal dispute
The website in question is a very high traffic website with substantial credibility in it's subject matter (sorry, can't share more details) that delivers an overwhelming majority of traffic from SEO, much of which is new visitors. A legal dispute has resulted in both parties agreeing to forward a percentage of the total URLs to alternative websites (only 1 website for each party). All URLs for the domain will be forwarded elsewhere. It does not make sense to me that the "sum of the parts" will be as strong once the redirects are implemented but I am looking for feedback. It is fair to say that the alternative domains of each party are no where near as strong as the domain being "parted out." Will the SEO juice be distributed to each domain in full? Will both parties lose out substantially? Feel free to ask for clarifications and I'll do the best I can given the legal parameters. Thanks.
Technical SEO | | ReachMaineAgency0 -
Redirect Process for Moving a Blog
Hi, I've read several articles about the correct process for moving a blog from a subdomain to the main root domain but am not quite 100% sure as to what to do in our scenario. They were hosting their blog on Hubspot which puts the blog on a sub-domain "blog.rootdomain.com". Realizing it isn't benefiting the main website for SEO they want to move it to the main website. I understand we have to redirect the Hubspot "blog." pages to the new "rootdomain.com/blog" pages but when transferred over (it's a WordPress site) it shows the dates. So, the URL is "rootdomain.com/blog/year/month/title". They want to remove the date. Does that mean the URL must be re-written then redirected so that there's no date showing? There's over 300 posts which will have to be redirected from the Hubspot URLs. Is there a way to avoid setting up the second redirect to remove the dates or make it easier so it isn't one page at a time?
Technical SEO | | Flock.Media0 -
404 to 301 redirects is there a limit?
Hi We've just updated our website and have binned out alot of old thin content which has no value even if re written. We have a lot of 404 error on WMT and I am in the process of doing 301 redirects on them. Is there a limit to the number of 301 the site should have?
Technical SEO | | Cocoonfxmedia0 -
Will Google Recrawl an Indexed URL Which is No Longer Internally Linked?
We accidentally introduced Google to our incomplete site. The end result: thousands of pages indexed which return nothing but a "Sorry, no results" page. I know there are many ways to go about this, but the sheer number of pages makes it frustrating. Ideally, in the interim, I'd love to 404 the offending pages and allow Google to recrawl them, realize they're dead, and begin removing them from the index. Unfortunately, we've removed the initial internal links that lead to this premature indexation from our site. So my question is, will Google revisit these pages based on their own records (as in, this page is indexed, let's go check it out again!), or will they only revisit them by following along a current site structure? We are signed up with WMT if that helps.
Technical SEO | | kirmeliux0 -
301 redirects
Hi, I am a working on a new web site, and I want to redirect all the urls of another site (on a different host) to this one. According to both hosts it is "impossible" to do this for all urls. I don't believe that to be the case, but how do I do this? And, should both sites be hosted on the same server first?
Technical SEO | | vibelingo0 -
During a site platform transition, should we 301 redirect all URLs or only those with inbound links?
We have an ecommerce client transitioning to a new platform. Due to the nature of the platform, all the pages will have different URLs. There are between 7000-8000 total pages on the website. We wrote 301 redirects for all URLs which are showing inbound links. Unfortunately, automating this process is pretty difficult and hand writing URLs for 8000 links is unfeasible. Is it worth investing the time to 301 redirect all 8000 URLs, or are we safe with only doing those with inbound links? One other option would be to implement a generic redirect for all the rest of the old URLs that sends them to the homepage. Would this be a good compromise?
Technical SEO | | outofboundsdigital0 -
301 redirect on the root of the site
Due to some historic difficulties with our URL Rewriter, we are in the position of having the root of our site 301 redirected to another page. So the root of our site: http://www.propertylive.co.uk/ has a 301 redirect to: http://www.propertylive.co.uk/home.aspx We're aware that this isn't great and we're working to fix this completely, but what impact will this have on our SEO?
Technical SEO | | LianWard860