InSite Linking Best Practices
-
When creating links within your website, is it bad to have a anchor text link pointing back to the same page?
Say the page the homepage is optimized for "credit cards". If I have a "credit cards" anchor text link on the page the link points to, is that bad practice?
Secondly, if it's better to put that link on a different page, wouldn't I be placing a keyword that's optimized for a different page on the wrong page? (hopefully I'm making sense)
Any guidance would be greatly appreciated!
-
You can target multiple keywords, but the words need to fit the same purpose and be relevant. You don't want to throw in keywords just so you can rank for them.
Check out this post by Rand. It should clear some things up for you:
http://www.seomoz.org/blog/keyword-targeting-how-to-employ-multiple-keywords-for-seo-conversions
Let me know if you still have questions.
-
Thanks Daniel. Question; Are you saying it's best to only optimize one keyword per page in general or only have one link pointing to, say the homepage from another page? (as opposed to a bunch of different keyword links on one page pointing to the homepage)
-
You don't want exact keyword anchor text pointing from one page to a page targeting that keyword. That might make the page with the link compete against the targeted keyword page.
It's best to target one keyword per page, unless the keywords are related.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do you still loose 15% of value of inbound links when you redirect your site from http to https (so all inbound links to http are being redirected to https version)?
I know when you redesign your on website, you loose about 15% internally due to the 301 redirects (see moz article: https://moz.com/blog/accidental-seo-tests-how-301-redirects-are-likely-impacting-your-brand), but I'm wondering if that also applies to value of inbound links when you redirect your http://www.sitename.com to https://www.sitename.com. I appreciate your help!
Technical SEO | | JBMediaGroup0 -
Why my external links are zero
What could be the possibility that my Moz crawler showing zero external link for my website http://ultimatecharter.com, i have build many links from different website and when i click them it goes to the website. My website is multi language and the landing page is http://ultimatecharter.com/en/home can this be a possible issue? regards Aqeel
Technical SEO | | Aqeel0 -
Merging several sites into one - best practice
I had 2 sites on the web (www.physicseditor.de, www.texutrepacker.com) and decided to move them all under one single domain (www.codeandweb.com) Both sites were ranking very good for several keywords. I not redirected the most important pages from the old domains with a 301 redirect to the new subpages (www.texturepacker.com => www.codeandweb.com/texturepacker) Google still delivers the old domains but the redirect take people directly to the new content. I've already submitted the new site map to google webmaster tools. Pages are already in the index but do not really show up in the search results. How long does it take until google accepts the new domain and delivers the new content in the search results? Was it ok what I did? Or is there some room for improvement? SeoMoz will of course not find any information about the new page since it is not yet directly linked in google. But I can't get ranking information for the "old" pages since SeoMoz tells me that it can't crawl the old domains....
Technical SEO | | gossi740 -
H-tags and Page Name best practice
For the past few months I've been working on a new site launch, but have been left with a couple of annoyances from my predecessor.. I've got a couple of questions about best practise (and if it's worth changing now). For reference, a good example page is http://polestars.net/hen-party/life-drawing-hen-party/ H-tags The (external) web designer has insisted that wrapping the logo in an H1 tag (with the same branded H1 text on every page), and using an H2 for the actual title of the page is fine. I really don't believe him, but at the same time, feel like maybe google is smart enough to discern the theme of a page in this structure. Is it worth having this changed so that the actual title is the first H1? Page naming convention Another annoyance that I've been left with is the fact that every product page is named the same "burlesque hen party", "life drawing hen party", "whatever hen party"... It looks a little weird, but my real concern is that as we now have 60 "hen party" links in the navigation menu of a bunch of our pages, this may be seen as keyword stuffing - is this a real concern, or am I overthinking it?
Technical SEO | | AlecPR0 -
.Nofollow and link count
If i use nofollow on links ( internal or external ), will it reduce the link count as regard to Google. If there are 50 external links, and i nofollow 20 of them, will Google count this as 30 external links.
Technical SEO | | seoug_20050 -
Optimal / Best Practice Title tag
Hi Guys, Am I write in saying google will take / create many variable from your title tag? Graphic, Web Design and Online Marketing in Ireland | Company Name results: Graphic Design, Web design, Web design in Ireland, Online Marketing in Ireland, Online Marketing, Graphic and Web Design, etc etc. (plus lots of long tail there as well). Would this be considered the optimal way as 'Design' is the common denominator for Graphic & Web. Then Ireland can be common to every other keyword such as Graphic design, Web design, Online Marketing. (in ireland) The reason why I ask is: lately I've notice title tags being stuffed with keywords and don't actually read correctly in the SERP My suggested way could have more benefits plus it reads well. Your thoughts, thanks.
Technical SEO | | Socialdude0 -
A Puzzling Link
I'm stumped and I'm hoping some mozzers will be able to help. I run our company blog (http://scottymacblog.com/). The last couple of days I have noticed that the blog is receiving some traffic from cnn.com. I looked, but cannot find any mention of the blog on cnn. Adding to my frustration is that the content on cnn is constantly changing. Our blog doesn't do any sort of advertising and no one affiliated with the blog posts on cnn. As great as it is to be getting traffic from such a valued source, I have no idea why. Has something like this happened to (for?) anyone else? Any ideas on how I can research the source of the link? Thanks in advance!
Technical SEO | | EssEEmily0 -
What is the best top menu linking structure (for SEO) for my site: A or B?
I don't know if these two scenarios are any different as far as SEO is concerned, but I wanted to ask to get an opinion. On my website: http://www.rainchainsdirect.com you can see there is a top menu with "About" "Info" "Questions" etc. Some of these links lead to further pages that are essentially a indeces for multiple further links. My question is: in terms of SEO, is it better to A) have all links (that are now on the pages that the menu links lead to) displayed in a drop down menu directly from the top menu (and bypassing an intermediate page) or B) to have it as it is now where you have to click to an intermediate page (like "rain chain info") to get access to the links (and not have such a large drop down menu) Is there a difference in terms of SEO? In terms of useability it almost seems like a toss up between the two, so if there were better SEO value to one of the other, then I would choose that one. By the way, I know that the way it is structured now is strange, where there is only one drop down that leads to the same page as the top menu item, but that will be fixed, fyi. Thanks!
Technical SEO | | csblev0