How can I optimise my key pages for new (related) key phrases as they arise, without compromising the original optimised keywords?
-
I have an important product page that I've fully optimised for a couple of specific key phrases. There are some other really good (related/similar) key phrases it's starting to rank on the first page for which I'd like to increase ranking on further. How can I optimise/improve ranking for these without compromising ranking for other keywords?
-
Thanks, that's really helpful!
-
Expand the content with new sections thematically bound to the new keywords. If you dilute your page by making it about too many things, your original ranking could suffer. Be careful how you proceed! As long as the new keywords are highly related to the old one it shouldn't cause too many problems. Another concern would be, expanding the content to the point where the page's performance (loading speed) suffers. If you embed too much non-optimised rich media, that could be a problem. Check your before and after URLs using Google Page-Speed Insights, and learn how to properly optimise images /videos (and other media) before you upload them into your content. Don't 100% rely on CMS plugins to do this for you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding a secondary keyword or other keyword variation to the title tag affect ranking for primary keyword?
Hi Moz Community, According to Google Search Console, the main keyword for our website is undergoing a low click through rate, even though we have good ranking for that keyword (top 3). Currently, our homepage's title tag is "Brand Name: Primary Keyword". I am thinking about adding a secondary keyword or other keyword variation to differentiate our company from others in order to possibly increase the click through rate. Will this affect the current ranking for the primary keyword? Also, is the clickthrough data in Google Search Console accurate? Thank you! Best, Raymond
Intermediate & Advanced SEO | | raymondlii0 -
How can a Page indexed without crawled?
Hey moz fans,
Intermediate & Advanced SEO | | atakala
In the google getting started guide it says **"
Note: **Pages may be indexed despite never having been crawled: the two processes are independent of each other. If enough information is available about a page, and the page is deemed relevant to users, search engine algorithms may decide to include it in the search results despite never having had access to the content directly. That said, there are simple mechanisms such as robots meta tags to make sure that pages are not indexed.
" How can it happen, I dont really get the point.
Thank you0 -
Keyword Planner - Landing Page Results
When i enter a landing page (a site page) in Google KW Planner Tool it returns an interesting set of results that I would like help with please? The first few results are relevant to that page BUT then it shows KW results that are for any page of my site. The fact that its reporting on the whole of my site rather than just that page - does it matter? ie will google be able to work it out which is the target page vs links to the rest of my site through the site navigation? The site had been live since June 2013 and we struggle to get on Page 1 SERPs, for most of our top themes and i wondered whether this could be a contributing factor? Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
How to associate content on one page to another page
Hi all, I would like associate content on "Page A" with "Page B". The content is not the same, but we want to tell Google it should be associated. Is there an easy way to do this?
Intermediate & Advanced SEO | | Viewpoints1 -
Google and keywords with and without accents. How to approach optimization for both?
This is more of a problem for people optimizing for keywords in spanish, french, german and such. It is well known that SERPs for keywords with and without accents are different. However, I haven't been able to discover how do I make the incorrectly misspelled keywords rank without messing up the site's content. Another fact to take into account is that more than half the searches made in these languages are done without accents because, let's face it, it's just too much work. An example of my specific problem: The misspelled keyword "cursos de ingles" is currently ranking higher than the correctly spelled keyword "cursos de inglés". However, the misspelled keyword "clases de ingles" is not ranking at all and the correctly spelled keyword "clases de inglés" is on the first page. How is this possible? Now, how can I optimize the misspelled keywords to rank higher without misspelling the content on my site? Thank you! Capture.PNG
Intermediate & Advanced SEO | | 7decode0 -
Any idea why I can't add a Panoramio image link to my Google Places page?
Hey guys & gals! Last week, I watched one of the Pro Webinars on here related to Google Places. Since then, I have begun to help one of my friends with his GP page to get my feet wet. One of the tips from the webinar was to geotag images in Panoramio to use for your images on the Places page. However, when I try to do this, I just get an error that says they can't upload it at this time. I tried searching online for answers, but the G support pages that I have found where someone asks the same question, there is no resolution. Can anyone help? PS - I would prefer not to post publicly the business name, URL, etc. So, if that info is needed, I can PM. Thanks a lot!
Intermediate & Advanced SEO | | strong11 -
Is there an optimal ratio of external links to a page vs internal links originating at that page ?
I understand that multiple links fro a site dilute link juice. I also understand that external links to a specific page with relevant anchortext helps ranking. I wonder if there is an ideal ratioof tgese two items
Intermediate & Advanced SEO | | Apluswhs0 -
Convert keyword rich PDFs to web pages (text & images)
SteriPEN is a portable water purifier that kills viruses, protozoa, e-coli, etc. Because of the technical and safety requirements nature of the product, our website has much documentation of testing, organisms affected, and more. These are in pdf form and can often be found through google search (and through links on specific pages). Because of the keyword-richness of these documents pertaining to microbes SteriPEN kills, etc. does it make sense to convert these pdf's into html text and images? Then I was thinking perhaps writing a blog post AND generating key links on important landing pages to these documents (as html). Removing pdfs may be harmful? Not a clue as to the cost/benefit.
Intermediate & Advanced SEO | | Timmmmy0