Local Site stuck on page 2 for years. Can’t penetrate page 1! Help!
-
Hey there Moz community! This is the first time I've ever asked a question here so please forgive if I slip up on any etiquette.
I manage a website for a small Orlando Florida family law and divorce law firm who are targeting search phrases that include those "Orlando divorce attorney" variants. The site is located at https://www.affordablefamilylawyer.com/
If you run a search for "Orlando divorce attorney" along with close variant search terms our law firm website for about the past two years has hovered at the top of the second page of google but has never actually penetrated page 1.
When you examine metrics such as page authority, domain authority, trust, and other traditional metrics it tells you that our site should be on page 1 but alas it's not happening.
We have, however been featured quite often in the three pack for the local listings for the target search terms. Though valuable, our goal has always been to be featured in the top three of the organic search results.
To add to the confusion we have a practice area page located at https://www.affordablefamilylawyer.com/orlando-divorce-lawyer/ dedicated to divorce and expected that page to rank for these divorce attorney search terms but it will not rank for the search terms and instead our homepage ranks for them every single time regardless of how we swap around the optimization on the page.
Never had any manual actions. any help you guys can offer is greatly appreciated and I really appreciate your time!
-
I'd say for most of my clients without looking is the sites coming in lack huge amounts of relevance...
If you do a search you may not have the keywords you're going after inside the URL, Title, URL-Slug, Headers etc... but honestly the first 3 are where it's at, you can screw up your anchor text with nothing but generics and do well. I would of course hit around your main keywords if you've not done that.
Also double check to see if your links are even indexed.
-
Hi Sean,
i’m glad I could be of help. Let me know if I can do anything else to be of help you can get a hold of me right here they got rid of PMs unfortunately so we have to use email or phone my info is in here.
https://moz.com/users/view/383525Sincerely,
Tom
-
Boyd
This is super helpful I really appreciate it. I’m going to do some testing with the items you mentioned and will let you know what happens. Thanks again and marking this as a good answer!
-
Thomas
Thank you so much for this help! I really appreciate this info. I am new to the forums but will be trying to pm you to discuss some possible additional help. Please feel free to message me as well. Thanks!
Sean
-
Boyd Norwood
Brings up some excellent points as well.
you also need to remove the no follow on your internal URLs that should be followed like the contact us page
Each page that has the "nofollow" crossed out like this nofollow please remove it from your site
| | |
| /contact-us/ | nofollow | |
| | | |
| tel:+14075746155 | | |
| https://www.affordablefamilylawyer.com/ | | |
| https://www.affordablefamilylawyer.com/attorney-profile/ | nofollow | |
| https://www.affordablefamilylawyer.com/orlando-divorce-lawyer/ | | |
| https://www.affordablefamilylawyer.com/orlando-divorce-lawyer/florida-divorce-process/ | | |
| https://www.affordablefamilylawyer.com/orlando-high-asset-divorce-lawyer/ | | |
| https://www.affordablefamilylawyer.com/orlando-divorce-lawyer/mens-divorce/ | | |
| https://www.affordablefamilylawyer.com/orlando-uncontested-divorce-lawyer/ | | |
| https://www.affordablefamilylawyer.com/orlando-divorce-lawyer/faqs/ | | |
| https://www.affordablefamilylawyer.com/orlando-alimony-lawyer/ | | |
| https://www.affordablefamilylawyer.com/orlando-child-custody-lawyer/ | | |
| https://www.affordablefamilylawyer.com/orlando-fathers-rights-lawyer/ | | |
| https://www.affordablefamilylawyer.com/orlando-parental-alienation-lawyer/ | | |
| https://www.affordablefamilylawyer.com/orlando-relocation-lawyer/ | | |
| https://www.affordablefamilylawyer.com/orlando-child-custody-lawyer/unmarried-parents-custody/ | | |
| https://www.affordablefamilylawyer.com/orlando-child-support-lawyer/ | | |
| https://www.affordablefamilylawyer.com/orlando-dor-child-support-lawyer/ | | |
| https://www.affordablefamilylawyer.com/orlando-family-law-attorney/ | | |
| https://www.affordablefamilylawyer.com/orlando-grandparents-rights-lawyer/ | | |
| https://www.affordablefamilylawyer.com/orlando-mediation-lawyer/ | | |
| https://www.affordablefamilylawyer.com/orlando-parenting-plan-lawyer/ | | |
| https://www.affordablefamilylawyer.com/orlando-paternity-lawyer/ | | |
| https://www.affordablefamilylawyer.com/orlando-prenuptial-agreements-lawyer/ | | |
| https://www.affordablefamilylawyer.com/orlando-property-division-lawyer/ | | |
| https://www.affordablefamilylawyer.com/resources/ | nofollow | |
| https://www.affordablefamilylawyer.com/videos/ | | |
| https://www.affordablefamilylawyer.com/divorce-scholarship/ | | |
| https://www.affordablefamilylawyer.com/resources/subscribe-for-updates/ | nofollow | |
| https://www.affordablefamilylawyer.com/resources/terms-of-use/ | nofollow | |
| https://www.affordablefamilylawyer.com/resources/privacy-policy/ | nofollow | |
| https://www.affordablefamilylawyer.com/testimonials/ | nofollow || https://www.affordablefamilylawyer.com/contact-us/ | nofollow |
if you do not want a page to be indexed use no-indexed don't use no-follow there are too many valuable pages being blocked from Google and no follows also prevents Google from crawling your site properly if implemented on internal pages everywhere.
hope this helps,
Tom
-
HI
I am normally in Winter Park FL however I am testing this from New Hampshire right now so please excuse that
https://www.marseelaw.com/ ranks number one because of their content and site speed in addition to having a cleaner backlink profile.
Your website
https://www.affordablefamilylawyer.com/
"Orlando divorce attorney" along with close variant search terms our law firm website for about the past two years has hovered at the top of the second page of google but has never actually penetrated page 1."
"When you examine metrics such as page authority, domain authority, trust, and other traditional metrics it tells you that our site should be on page 1 but alas it's not happening.
We have, however, been featured quite often in the three-pack for the local listings for the target search terms. Though valuable, our goal has always been to be featured in the top three of the organic search results."
When you say you should be on page 1
For the regular SERPS, I don't want to be the bearer of bad news but your domain authority is 27 unfortunately many of the other companies that are ranking have much higher.
Your backlink profile shows that you have far more links than you have root domains which is normal but in your case you have way too many links from the same domains which do not count as they would if they were coming from a fresh domain.
https://www.affordablefamilylawyer.com/Backlinks 19KRef Domains 331 The person that's showing up number one in the regular SERPs is not doing as well in terms of quantity of links but the quality they're doing much higherhttps://www.marseelaw.com/Backlinks 6KRef Domains 284 most importantly they have anchor text for the keyword that you want to rank for from 17 domains
| "orlando divorce attorney" | 6 | 17 |
Content
Your content for your website has not been optimized even in the most basic terms. For the keywords, you're going after I am familiar with your area you know what Winter Park is We are 10 minutes away from you. I know Orlando and you're not using the words Orlando divorce attorney enough in your content or in your title tags.
You're going to have to really invest in re-coding your website so that you do not have so many errors increasing your site speed through higher-quality hosting as well as doing some development work on fixing your site. And a serious search engine optimization campaign that focuses on content and creating something that is unlike anything else.
** Your competition**
Page Url
<label id="url">https://www.marseelaw.com/</label>
Title
<label id="title">Orlando Divorce Attorney [Length:24]</label>
Meta Description
<label id="summary">Orlando divorce attorney, Steve W. Marsee, assists clients throughout Central Florida with sensitive and often complex marital and family law matters. [Length:150]</label>
Meta Keywords
<label id="keywords">Orlando Divorce Attorney</label>
Canonical
Meta Robots
None
Images
Images on Page: 10
Images Without Alt Text: 0Headings
| | H1 |
| 1 | Orlando Divorce Attorney || | H2 |
| 1 | Experienced Family Attorney – Steve W. Marsee |
| 2 | Our Orlando Family Law Firm Knows the Legal Processes |
| 3 | Our Orlando Divorce & Family Law Attorneys Can Help |
| 4 | Contact a skilled Orlando divorce attorney || | H3 |
| 0 | None |Facebook Tags - OpenGraph
Test on Open Graph Object Debugger
| Property | Content |
| og:title | Orlando Divorce Attorney |
| og:description | Orlando divorce attorney, Steve W. Marsee, assists clients throughout Central Florida with sensitive and often complex marital and family law matters. |
| og:url | https://www.marseelaw.com/ |
| og:image | https://www.marseelaw.com/wp-content/themes/Marsee2017/screenshot.png?t=1581332800 |**vs **Your site
Page Url
<label id="url">https://www.affordablefamilylawyer.com/</label>
Title
<label id="title">Orlando Divorce Attorney | Distinguished Family Law Attorney [Length:60]</label>
Meta Description
<label id="summary">Divorce is a painful experience but we can help. Orlando divorce attorney providing award-winning experience, strategy, and value since 2011 [Length:140]</label>
Meta Keywords
<label id="keywords">None</label>
Canonical
https://www.affordablefamilylawyer.com/
Meta Robots
None
Images
Images on Page: 9
Images Without Alt Text: 0Headings
| | H1 |
| 1 | Orlando Divorce Attorney || | H2 |
| 1 | Watch These Orlando Divorce Attorney Videos To Help Your Situation |
| 2 | Orlando Family Law Attorney Here For You |
| 3 | What If I Do Not Want To Fight And Only Want An Orlando Divorce Attorney To File An Uncontested Divorce For Me? |
| 4 | Experienced Family Law And Divorce Attorney – Sean Smallwood |
| 5 | Sean Smallwood, Esquire |
| 6 | Our Video Gallery || | H3 |
| 1 | Divorce |
| 2 | Family Law |Facebook Tags - OpenGraph
Test on Open Graph Object Debugger
| Property | Content |
| og:locale | en_US |
| og:type | business.business |
| og:title | Sean Smallwood, P.A. - Orlando family lawyer |
| og:description | Find out your odds of settlement from an experienced, professional, and strategic Orlando Family Lawyer Sean Smallwood. You need a trusted advisor. |
| og:url | https://www.affordablefamilylawyer.com/ |
| og:image | https://www.affordablefamilylawyer.com/wp-content/uploads/2019/05/Divorce-No-Fault-300x200.jpg |** Your opponent is beatable. The real difference is usability and site speed as well as content, to be honest.**
Site speed I strongly recommend using tools like https://newrelic.com/ to monitor site speed however I have checked your site speed for sure competitor that's number one using a number of other tools below. Dare boost is particularly interesting
** your competitor**
- https://tools.pingdom.com/#5c0c4223aa400000
- https://www.dareboost.com/en/report/a_15e41cd4990b99846683f2f53?reportIds=a_15e41cd4990b99846683f2f53
- https://gtmetrix.com/reports/www.marseelaw.com/DJykw2bf
- https://www.webpagetest.org/result/200210_RR_c161e13ce0b9f52a9e779c763b74efc7/
- https://webspeedtest.cloudinary.com/results/200210_MY_41faa7b1fb891703ce701b74e792d92b
- https://requestmap.herokuapp.com/render/200210_T1_0350b8d949e88de49855f6882e5cc67a/
- https://securitytrails.com/domain/marseelaw.com/dns
Your site
- https://tools.pingdom.com/#5c0c3924fcc00000
- https://www.dareboost.com/en/report/a_15e41c3c690b99846683f2b7e?reportIds=a_15e41c3c690b99846683f2b7e
- https://www.webpagetest.org/result/200210_T1_0350b8d949e88de49855f6882e5cc67a/
- https://gtmetrix.com/reports/www.affordablefamilylawyer.com/2HBKpqc7
- https://requestmap.herokuapp.com/render/200210_T1_0350b8d949e88de49855f6882e5cc67a/
- https://webspeedtest.cloudinary.com/results/200210_G6_d854632d2de2fb89d099b099f7d19f3a ( images your web P images should be much smaller than alternative JPEG's and PNG's but in your case, they're not)
- Tools like https://www.stackpath.com/ or https://www.fastly.com/ or https://www.cloudflare.com/plans/business/ come with the hosting companies I recommended you can also add them to your existing system. However, companies like servebolt come with CloudFlare enterprise or business Pantheon comes with Fastly, Pagely comes with CloudFront it's important to have an optimized content delivery network on your website a base version of Cloudflare does not cut it. you can add any of the tools above to your existing liquid Web hosting however I recommend something better like I have listed below.
you recently switched to Liquid Web, is not a bad web host but if you're looking to have a very fast word press site you can do much better.
-
https://securitytrails.com/domain/affordablefamilylawyer.com/dns
-
If you want to have the extremely's fast website hosting and security are extremely important with WordPress I recommend the companies below not because I'm getting paid to or anything like that but because I know each one of them is spectacular what they do
-
https://imgur.com/VYQLtn4.png ( you can see a comparison of liquid Web verse some of the sites above Kinsta has gotten much faster since this)
** Your opponent is beatable. The real difference is usability and site speed as well as content, to be honest.**
Please let me know if I can be of any more help I know I just gave you a lot of data and if you want me to break down a little bit more of what I'm trying to say I'm happy to do so.
your competitor's site architecture is friendlier than yours as well
Sincerely,
Tom
-
After looking over your site's situation, I have a few comments and suggestions.
Many times I see that not following a keyword map precisely, is part of the problem. What I mean is that you should have a keyword map that lists all your URL's and assigns keywords to each URL. You want to be very clear which page you are trying to rank for each phrase. The map then guides all of your optimization efforts including: title tags, page content, alt text, internal link anchor text, backlink anchor text (although don't over do it), etc.
Your site is doing mostly just fine following a keyword map but it could do better when it comes to the divorce phrases.
Current homepage optimization:
- title tag's first main keyword focus is "Orlando Divorce Attorney"
- title tag's second main keyword focus is "Family Law Attorney"
- breadcrumbs on all 30 navigation pages use "Orlando Family Lawyer" as the anchor text to point back to the homepage
- logo alt text is "Orlando Family Lawyer" (keep in mind the logo links back to the homepage from every page is the first link in the code of every page linking to your homepage even above the main navigation)
- "family law" shows up 15 times in the content
- "orlando family lawyer/law" shows up 3 times in the content
- "orlando divorce attorney" shows up 12 times in the content
- alt text for both images in the main content area is "orlando divorce attorney"
Current Divorce page optimization (https://www.affordablefamilylawyer.com/orlando-divorce-lawyer/
- title tag's first main phrase is "orlando divorce attorney"
- title tag: doesn't contain second main phrase. But does add modifier words "experienced" and "dependable"
- breadcrumbs from 5 divorce subcategory pages use "orlando divorce lawyer" as anchor text
- "orlando divorce attorney" shows up 5 times in the content
- "orlando divorce lawyer" shows up 4 times in the content
- anchor text in main navigation is the word "divorce" across the whole site
Suggested changes based off of the above bullet point lists:
- Homepage title tag changed to something that focuses more on the "family law/lawyer/attorney" phrases like: "Distinguished Family Law Attorney - Orlando Family Lawyer - Sean Smallwood" (You can continually test different title tags over time to find the best one that helps you rank high and gets the best click through rate)
- change alt text of one image to "orlando family law attorney" and the other to "orlando family lawyer"
- make sure to include "attorneys" and "lawyers" at least once in the content and any other modifier words that go along with "family lawyer" terms that this page should rank for
- Divorce page title tag change to "Orlando Divorce Attorney - Experienced & Dependable Divorce Lawyer in Orlando, Florida"
- Don't make the word "Divorce" in the navigation clickable but in the drop down menu add a link to the Divorce page with the anchor text "Divorce Attorney" or "Divorce Lawyer" (whichever one you want to rank the most for
- From within the content of the homepage, link the phrase "divorce attorney" to the divorce page
Other suggestions:
-
go through all of your blog posts and make sure any existing links link to the proper page based off of the anchor text and the keyword map.
-
Example: https://www.affordablefamilylawyer.com/average-cost-of-divorce/ links to homepage with anchor text "the average cost of a divorce case" which is what this post is optimized for, not the homepage. So I'd remove that link and link some "divorce attorney" phrase from this page to the Divorce page.
-
add more internal links from within your blog posts using the right anchor text to the Divorce page and other pages your working on
-
deindex your blog tag pages and archive pages (this is easy to do in wordpress)
Obviously track your rankings for all your keywords and to monitor what effect these changes have to the divorce phrases and the family law phrases at the very least.
Finally, these suggestions all assume you want the Divorce page to ultimately rank for divorce phrases and not the homepage. If after making these changes, the Divorce page doesn't rank as high as the homepage did and the homepage no longer ranks, it'll probably be because the homepage has more backlinks, and therefore, authority. In this case, I'd actually consider optimizing your homepage for the divorce phrases and pushing that to page one while still link building to the divorce page and then down the road trying again to get the divorce page ranking. That's all assuming that your divorce page will have a higher conversion rate from site visitor to call-in/form fill out. But if your homepage converts the same or better, maybe you just push that page because it's already top of page 2. But keep in mind that it could hurt your family law phrases if you push the divorce phrases too much on the homepage.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Do You Think My Local SEO Multi-location Geotargeting Strategy Will Work?
I have a question. I just got a full-time job at Zavza Seal, an upstanding insulation contractor targeting neighborhoods of Suffolk and Nassau counties in New York. I was hired as an SEO content specialist. (Thanks Rand! You're one of my mentors~!) So, they handed me a spreadsheet of pages for city-specific terms, and they had a system in place for local rankings. But I was taught to do service-specific city pages a certain way. If the search term is for people looking for a service in that town, that's what you give them. However, I was told to proofread them, and as an SEO specialist, I couldn't keep my hands off of them. The pages were skimpy. (Example: h2, paragraph, bullets, short paragraph summary, short paragraph about the city.) What threw me off is that the content, while it was service specific, it was blog topics localized. Those are great (when long enough and optimized to compete in SERPs) but I've never seen them done on service pages. (Example: Why is Mold Remediation Necessary in Baldwin?. Now, this went in two directions in my mind. (and I wanted to do the best for the company, because I'm a wicked brat for teams, AND I get commissions on leads, so that was motivation, too.) 🐷 Anyway, 1. This could be a new approach and worthy of an SEO study on my startup site, where I take on part time clients after work, because I've never seen it done before and it could, if optimized for the target service and city rank high in SERPs AND build thought leadership and authority as a local expert. (Whereas city service pages in standard format would just promote your service. ..) What do you guys think? I just put the topic up for discussion for my team, asked them about it in detail and asked if they wanted to A'/B test a few to see what get's better traction organically. Mr. Fishkin was one of my mentors. I really wish I just had his number for this one LOL.
Local SEO | | ThisTimeWereOn0 -
How valuable is non-local organic traffic for local business?
Hey friends! I work for a local digital marketing agency in Greenville, SC – serving primarily local small businesses. Over the past six months, we've increased our monthly organic traffic by almost 100%. The majority of this traffic is coming to blogs we've written over the past year on industry topics and trends. I love seeing our traffic increase, but it hasn't necessarily translated to more quality leads. Conversion numbers have largely remained the same. I think one reason is that a lot of this traffic isn't local. Here's my question: as a local business, how valuable is content that ranks well and drives organic traffic, when the traffic isn't local, and from users we would never work with? A lot of this content has earned links and grown our authority, so I suppose we've seen benefit, but I'm struggling to convince myself that it's really that valuable. I know local content is key, but it feels like what we want to educate on isn't searched locally. Would love to hear your thoughts! Thanks!
Local SEO | | brooksmanley3 -
Happy Local New Year from Miriam
First, I want to thank all of our awesome community members here who continuously post interesting, tough and good Local SEO question in the Moz Q&A forum. I love chatting with you all, and I hope you'll keep asking away, giving us all the opportunity to muse and learn together. I think 2018 is going to be challenging and fun, and have a few thoughts on that I'd like to share, hoping you'll reply with your own tips and predictions. In the new year, I believe: Quality is going to further solidify as the most apparent differentiator of local businesses, giving those companies with the most considerate and excellent service and policies the upper hand. Memorably good customer service will drive the high-star reputation and word-of-mouth marketing that leads to success. Small local businesses have an advantage here, in their agility to implement the most genuine home-town excellence, but bigger brands can strive for this, too. From skilled phone service, to adequate in-store staffing, to employee training, to dedicated management of all online local assets, to initiatives that make a lasting, positive impression on consumers, quality is the key ingredient to loyalty, which is what every local business should most pursue in 2018. Speaking of loyalty, I would especially advise SABs to leave no stone unturned in earning it. Google's LSA program will be a serious disruptor of business-as-usual in this sector, changing the makeup of local SERPs and striving to become the middleman in the service industries. SAB owners won't love having to rent back their customers for a fee to Google, so developing Google-independent streams of leads and repeat customers will be vital in any city where LSA rolls out in the coming year. Serving in a smaller town? Begin working on Google-independence anyway, particularly via word-of-mouth marketing so that you have these streams running in advance, should LSA move beyond the more densely-populated areas. While developing Google-independence, don't overlook Google opportunities that are still free. I think Google Posts was the most interesting development of 2017, and there has been some anecdotal evidence that weekly use of this form of knowledge panel microblogging may give a small ranking boost. Be an early adopter and take advantage of that. 2018 may be the year in which Google finally cracks down on two things: keyword stuffing of the business title and review spam. I'm sure they're tired of the complaints surrounding the former and if Google's commitment to identifying quality remains in place, sooner or later, they have got to deal with this false signal of relevance the same way that have with EMDs. As to the latter, Google's increased focus on reviews over the past year is apparent in the sheer number of emails they are now sending out regarding them. Also fascinating to see that we're closing out 2017 with third-party reviews finally reappearing in Google's local products, after years of absence and trouble with the FTC. Overall, Google knows that their review corpus is dependent on consumers trusting it, and better spam detection methodologies and better/faster response to review spam reporting has got to be on their to-do list. This could be the year! For local businesses, protection lies in abandoning any type of spammy practice (from keyword stuffing to self-reviewing). And, being proactive if you are the victim of review spam. Report it. Raise a polite but firm hullabaloo. Let Google know you hold them to reasonable standards of accountability in their role as public arbiter of brand reputation. The best Local SEO agencies and local business will dig deeper into the history and tactics of organic SEO than ever before. We need to understand Hummingbird, RankBrain, and matching content to the buyer journey with the best of them. We need to master not just linkbuilding, but the relationship building that makes it most authentic and of most lasting value - and this is an area in which local businesses have a massive advantage over virtual ones, in that we can actually meet our neighbors face-to-face to build beneficial bonds. And we need to get a real handle on the technical side of SEO, understanding how site structure, handling of the robots.txt file, and the management of indexation and accessibility issues impact us. When we put high-level knowledge of all these considerations together with our Local SEO know-how, we can be successful in new, exciting ways we may have overlooked in the past. Oh, there's so much more I could say about the interesting things I see coming in 2018, but I'd love it if you'd talk now. What do you see in our industry's near future? I'd love to know. And let me take this opportunity to wish you all a fun, exciting and prosperous new year!
Local SEO | | MiriamEllis11 -
How can I personalize content based on a state/region? Is it possible?
I'm getting a lot of traffic from different regions throughout the US. I need to personalize the content in my website or on a certain landing page based on the users state/region. Is it possible? For example, forwarding a user that lands on page "x" to page "y" if he's from California and to page "z" if he's from South Carolina. And of course, can this somehow affect my rankings in Google? Thanks!!
Local SEO | | OrendaLtd0 -
Local SEO Mastermind Group?
Howdy Folks - I run a small (but growing!) SEO agency in Tennessee. I serve, primarily, local service businesses with Organic SEO and website development. I'm a completely self taught SEO and had an average client rank last year of just over position 2. I have long been dedicated to running my own SEO experiments to try to stay on top of what is working. With the constant changes to SEO, and the growing agency, I find I don't have the time to run all of the SEO experiments that I'd like to ensure that our packages are still giving the best value to our clients. I'm looking to see if 1 - 4 individuals, also running local SEO agencies, would like to form a sort of "mastermind group". Share ideas, successes and failures on a level that wouldn't be practical in a forum setting. I'm happy to share what has been working for my clients and would welcome a fresh set of eyes to see what we're missing. **Discussions like: ** Link Acquisition Scaling Staff, Content Creation and Systems Scaling Social Media Outreach Local Outreach Successes - Email Templates White/Black Hat SEO Techniques If you think it would be a good fit. Please PM me or comment. Thanks!
Local SEO | | CRO_first1 -
Transfer Local SEO rankings to another domain
The question is specifically about local rankings, not the organic ones. My client recently acquired another Law firm. Acquired firm's website is ranking well in Google local and has a decent SEO authority. Its Google mybusiness page is also established and has a lot of positive reviews. Client's main website is comparatively new and doesn't currently rank well in Google local. The Google mybusiness page is sort of incomplete and doesn't have any review. Both businesses are listed in local directories (client's main business is listed in lot less directories and has fewer citations). The client wants to merge the newly acquired website with his main website, without losing Google local rankings the acquired website has. Or in other words, transfer newly acquired website's local rankings to his main site. Client wants to transfer the website to his main website in all cases while minimizing the damage. I'd transfer acquired website's content to main website, properly map the pages and place 301 redirects. Regarding Google my business pages, what would you suggest? I can either update main business NAP and Website address in Acquired business's mybusiness page, or transfer acquired business's mybusiness ratings to main mybusiness page via this form: https://support.google.com/business/contact/business_move_reviews I've also heard that Google support can merge two business page, however not sure about that. I'd also need to update the business listings and citations. Could you please suggest the best way of doing this? And have you practically tested it?
Local SEO | | Woofire0 -
Links for Local Search: Relevance or Proximity?
Hi Mozzers, In the best situation links for a local business should be relevant and come from a local organization, but this is not always possible. In cases where you have to choose between relevance and proximity which is more important?
Local SEO | | waynekolenchuk0