Competitor bidding on our company name
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Hi,
I'll keep this one short and sweet!We've noticed just recently that a number of competitors are bidding on our company name, clearly with the intention of being listed above our organic result. I'm certain that Google used to allow us to bid on our own company name for a negligible amount but now it looks like we're going to have to chase £1 odd per click to obtain customers who are actively searching for us.
Can anything be done about this or is it now nature of the beast that we're going to have to have a price war on bidding on our own company name?
Thanks for your help!
Chris
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Whilst you can't do much about it you can take solace that normally you'll be paying less than them and that clearly you have them worried which is also good: it means your strategies are working
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If they are simply bidding on your company keywords without any trademark infringements, then you can't do anything to stop them.
However, you might be able to get them in trouble if they use your trademarked brand name or slogan in their advertising copy.
More about it here.
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Sadly you can't do anything about this. You have to bid for your own company. But most of the time you will pay less. Because you'll have higher CTR than those bidding for your company's name.
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