Google Is Linking to Wrong Local Page - How To Change?
-
Hi All
Thanks in advance for any support. I've setup two "local" pages to target the next door town for one of my clients.
One page targets "t shirt printing" and one page targets "embroidered workwear"
However when I search for "embroidered workwear town in question" google connects the search to my t-shirt printing page and not the embroidered workwear page. Would it be possible to advise on what I need to do for the correct page to be linked to the search term?
Here is a link to the search term in question
**https://tinyurl.com/vvgr5r5 **
and the page that we would like to appear in the results, not our tshirt printing page
https://tinyurl.com/s77md9o Thanks in advance for any help
-
You're welcome. Good luck to you in the work ahead!
-
Hi Miriam
Thank you so much for your detailed response.
You have exactly identified the scenario and I will work through the suggestions posted, this content I have inherited so will make a raft of changes as suggested
-
Thank you for bringing your scenario to the forum. So, as I understand it, your T-shirt page is ranking for the term you'd prefer your Embroidery page to rank for, in a city in which you're not physically located but to which you are adjacent. While it's always up to Google which page they feel is most relevant for a particular search term, here are some things I see when looking at these two pages:
-
You are duplicating content between the two pages. This speaks of a lack of effort on the part of the brand to build unique, high quality content for the customers. If you are going to create a unique page, create unique content for it.
-
I see in your menu that you have a section for "Locations". From your Contact Page, it looks like you have just one physical location in High Wycombe. Looking at this, what appears to have been the strategy here is to create dozens of pages for locations in which the business doesn't physically exist, but would like to serve. Unfortunately, as I look at these pages, I would have to say that these pages have been created for search engine rankings rather than for human visitors. There has been little effort put into making these valuable resources for people, and if the brand's only connection to these other cities is wanting to rank for them/sell to them, that's really not good enough inspiration for publishing something worthwhile. A better approach would be to evaluate whether the brand has any actual connection to these cities. For example, let's say the the company had a large commission to embroider the work uniforms for a famous commercial pottery studio in York. You could then create a page about the job the brand did for this studio in York, complete with images, videos, text, and testimonials for the company. This would be a page that would have a real reason for existing, instead of the present state of these "location" pages that have been created. Google is likely viewing this entire collection of pages as being of low quality.
3) Something odd is happening at the top of your Marlow Embroidery page. It's as if you've got a Title Tag in the text at the top of it (instead of in your code) reading: Embroidered Workwear Marlow | Embroidery Marlow | Workwear Marlow. This is not human-style language and doesn't belong in the customer-focused text on your page. To Google, this could look like an attempt to over-optimize the page in a spammy way.
Overall, the brand isn't taking an optimum approach to marketing itself to communities beyond its city borders. If this were my client, I would be advising the brand to discover if there are real relationships they can build with customers in other cities so that they have something useful and interesting to publish. The danger of continuing with the present approach is that it could easily be pushed down by a competitor who is willing to invest in higher quality content. The duplicate content issue needs to be addressed, and the Marlow Embroidery page ranking issue might be sorted out if you do this and earn a few good new links to it, but from just a quick look at the site, this brand may have greater overall needs than this, given the current state of their content strategy.
There's a very good opportunity for your agency to get this client onto a better path. Recommended reading: https://moz.com/blog/rank-beyond-location
Hope this helps and good luck!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I PREVENT my page from ranking for a keyword?
Hello, I'm in a unique situation where I need to prevent a web page and business listing from ranking for a keyword in Google. The keyword is a phone number that is not associated with the business and is not listed anywhere on the page or in reviews on the business listing. It's causing confusion for people who perform a reverse phone number lookup and see our business and think we called them. I already submitted feedback on the search results, have contacted GMB support, have submitted the page for indexing in Search Console, and am now going to try displaying the correct phone number in the page title and meta description.
Local Listings | | geodigitalmarketing
Aside from these steps, is there anything else I can do? Your help is appreciated! Thanks! Lindsey2 -
How do you fix a Google My Business Location Issue if the road doesn't yet exist on Google Maps?
My core question is just: How do you fix a Google My Business Location Issue if the road doesn't yet exist on Google Maps? Do I have any other options other than to just wait on Google to catch up with reality? Here's the background: I work for a hospital. We just opened a clinic on a street that is real and has a U.S. Postal Address, but Google Maps doesn't recognize it, and redirects people to a house . This is our postal address: 8343 S 168th Ave Omaha NE 68136-1677 If a patient enters the following into google maps, 8343 S 168th Ave, the location the map autofills the wrong zip code, and sends them to a home that is on S 168th Ave. (where in theory a home would exist if it had that home number). The road does exist in that portion of town. If a patient enters 8343 S 168th Ave, Omaha NE 68136, google maps takes you to the correct location, but it automatically changes Ave to St. The verified Google My Business listing also lists it as Street, even though on the back end I've put in the word Avenue, and it shows up in the right place. If however someone just searches by name "Chalco Clinic" the right Google My Business comes up. This is the Google My Business page I'm referring to: https://www.google.com/maps/place/Nebraska+Medicine+-+Chalco/@41.1754796,-96.1787153,15z/data=!4m5!3m4!1s0x0:0xf77aefb4e27f865!8m2!3d41.1754796!4d-96.1787153 And even though it says it's on a Street, on the back end of the claimed listing I've used "Avenue". In case it matters, this is the landing page for the location: https://www.nebraskamed.com/chalco
Local Listings | | Patrick_at_Nebraska_Medicine0 -
Do you need contact details (NAP) on every page of your website for local search ranking ?
We’ve got a clients site which doesn't have the contact details on every page, all the contact details are on the /contact page which is using the schema.org local business markup Some sites that our outranking us locally have their contact details on all pages, where as others only have it on the contact page also. Is having your contact details on every page a ranking factor for local search ?
Local Listings | | mike8780 -
I am looking for some Local authoritative websites and aggregators of local business data
Does anyone know where I can obtain a list of aggregators of local business data for the UK? I am also looking to understand the best way to find local authoritative websites that I could build backlinks with. Hope you can help. Many thanks Nick
Local Listings | | SEM_at_Lees0 -
IP address means Google shows keyword page 1 position 1 or for keyphrase only?
If i have "chelsea plumber" ranked page 1 position one in london UK area, and a searcher types "plumber" from an ip adddress in chelsea will it show page 1 position 1 or only for a "chelsea plumber" search thank you
Local Listings | | nickowain0 -
Google Map Disappeared
We had a client call and report that the information in the right-hand map of the SERp for their company name was presenting inaccurate information. I immediately reported the issue through Google and two days later it was fixed and the information was appearing correctly! The following week, we created a Google My Business page for the same client to help boost their presence. Now, when typing in the same general query as we did for the previous-mentioned work, the map is not showing up at all! The map does appear when I type the company name with city and state, but not only the company name as before. The listing has been verified with the Google postcard code, etc. Any insight or work arounds on this would be immensely appreciated!!
Local Listings | | BehrDesign0 -
Rankings stuck on page 2 - what am I missing?
My business website ranked on the first page for 48 of 51 keywords for years. Then 10 months ago I had a duplicate content problem from a bad plugin and every keyword ranking dropped off the first page. I got the duplicate content problem fixed, but I've been stuck with only 3 keywords of 51 on the first page ever since. This is a local site and without much competition at all. http://www.pmaaustin.com The Yoast SEO Plugin shows the on page optimization of nearly every page/post on this website as solid Green, but MOZ rates nearly all of my pages' On Page Optimization as an F. It rates nearly all these keywords as an F as showing they should all be optimized on the Home page. I don't understand that. Also according to MOZ ,versus my competitor's websites, I have mostly the highest Domain and Page Authority. I also has the largest # and most relevant Root Domains. It also has the best written content, and the almost only active blog. Still, nearly every keyword is sitting on page 2. It seems like it wants to "Spring" onto page 1! What am I missing?
Local Listings | | OhYeahSteve0 -
Google+ Pages and the old places listing dashboard
I'm wondering if anyone can help me... I'm trying to set up Google+ and Google Local pages for some of our clients. For the newer clients this is easy as all their accounts are using the new Google Places dashboard which allows you to create the Local Listing and then the partnering Google+ page. Simples. Example: https://plus.google.com/+twistfix/ (A verified Google Local listing, with a verified Google+ page for the company) The problem I'm having is some of our older clients already had a Google Places listing from years ago, but this is on the old Google Dashboard (doesn't allow me to create a partnering Google+ page for the business). What is the best way around this? Do I delete these old listings and start fresh using the new Google dashboard (creating the local listing and Google+ page together?) or is there another fix?
Local Listings | | bricktech0