Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to know competitors keywords for adwords
-
I want to run google campaign for adwords and I want to target keywords that my competitor is ranking for.
How can I know what are the keywords that are helping my competitors the most.
Is there some way so that I can know what my competitor is bidding for those keywords.
I heard it also depends on the landing page quality.
Please suggest the best strategy to run adwords at lower cost and yet perform well.
I am willing to run campaign for this website . It is basically meant to connect manufacturers representatives and independent sales reps to businesses.
Any suggestions are welcome.
-
Hello,
There are many tools available to find out what keywords your competitors are paying for. My suggestion is to use SEMRUSH, as this will give you an idea of the most used keywords and the bids. Take into account that it is not 100% precise, so the best thing is to use this information to carry out your own tests and see which keywords perform better.
The best strategy is to have a landing page and an experience that users like: does the keyword math the intention of your website? Try to think like a user and give the user what hes looking for to reach high quality scores.
Looking at your website, it would make sense to use keywords such as 'outsource sales force' or 'increase sales' and keywords in that direction. Your service is extremely useful to any business.
Regards,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword & negative keyword overlap
So I just read your blog on quality score and after reading the negative keyword section I'm a little confused and I need clarification. In that paragraph you mentioned about not overlapping your negative keywords with your active keywords and you used an example of dog food and dog bed. So my question is, if you put the word dog bed into the negative keyword list isn't the word dog the over lap word? Would you ad not show because the word dog is in the active keyword list?
Paid Search Marketing | | Vallerinspects0 -
Adwords Conversions - Trying to track button clicks that fire when Bootstrap modal contact form clicked/opened
Hi there, I'm trying to implement google adwords conversions on a particular client's website. They have used bootstrap as the framework for their site and mainly open up contact forms within a bootstrap modal, after a button is clicked. See here: http://www.gtwstorage.co.uk/ I thought I had successfully implemented the adwords conversion tracking however it has been a week now, and my conversions still say they are "unverified". I wonder if anyone else has encountered this before and knows what I might be doing wrong. Thank you in advance, Darren
Paid Search Marketing | | SEODarren0 -
Seeing lots of 0 seconds session duration from AdWords clicks
Does anyone have more information on one why this might be? Thanks in advance! GyuYc5F.png
Paid Search Marketing | | Whittie0 -
Quick Question: Anchor links on Adwords main URL?
Is it OK to use anchor links on the main URL of an advert on Google Adwords? Example: www.example.com/#example Had a little Google, and not much was returned on the topic. Many Thanks, Alex
Paid Search Marketing | | Whittie0 -
AdWords quality score of landing pages and subdomains popularity
Hello, I have an AdWords account whose landing pages point to (i.e.) http://www.domain.com/landing01.php I've been using this account for ages, it has a good score and history, so I want to keep it. The first question is: may I use landing pages on different subdomains within the same AdWords account (and in the same root domain)? I.E. (http://cheese.domain.com/landing01.php and http://wine.domain.com/landing02.php) 2nd question: the www subdomain has good subdomain metrics (authority /trust and, generally, links) while the "cheese" subdomain has not (no backlinks at all). Do I get any benefit in Adwords (like quality score or other) if I publish my landing pages under a subdomain with better subdomain metrics (or number of links)? Or should I just go with http://cheese.domain.com even it has no authority at all? Thank you, DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
Arabic Keyword Research
Hi All, Can anyone recommend good SEOs who specialise in Arabic? I've had my client's website translated into Arabic but the translation company do not specialise in local keyword research. They've translated literally I think (obviously not being an Arabic speaker, I can't confirm this). I need someone to review the translated site (only 4 pages so far), with a marketing head on, and ensure it includes the relevant local keywords used in UAE countries. Will also require deeper keyword research for a Google.ae PPC campaign and Ad copy written in Arabic. If I fail to find someone here in the moz community I'll head over to oDesk, where I'll find everyone and their mother-in-law proclaiming to be the worlds best Arabic SEO 😕
Paid Search Marketing | | seowoody
I like recommendations! Thanks, Woody 🙂0 -
Negative Keywords
This will end up being a two part question: We have been running a search marketing campaign for about 45 days. It seems no matter how many negative keywords we add (over 300 right now), we still are receiving borderline relevant traffic to the broad match ad group. We are in the printing industry and I think this in itself presents a challenge since there are thousands of competitors in our market, national & local. People also search for a variety of items, most of which end up having nothing to do with our business (i.e. animal prints, zebra prints etc.) We are running several different ad groups: one exact match, one broad and one phrase match. Does anyone have a resource or links they are willing to share that has general negative terms they use before creating any new campaign? I have ones I have found, but wondering if there is a very good master resource out there. How many key phrases do you typically add to an 'Exact Match' ad group? Thank you!
Paid Search Marketing | | SEOSponge0 -
How accurate is the Google´s keyword tool regarding monthly searches?
How correct is Google´s keyword tool regarding the estimated number of Global Monthly Searches? Judging from my adwords campaigns the real number of impressions is 1/3 compared to the estimated number for an exact match. What is your experience?
Paid Search Marketing | | europeandomaincentre0