Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Blog post generating irrelevant traffic. What should I do with it?
-
I have a blog post that has been generating more than 75% of my website's traffic month over month.-averaging about 1000 views a month. Awesome that so many people are finding and benefiting from this post, however it is really skewing my traffic. I have an 87% bounce rate, and I'm only ranking in terms related to this post as opposed to industry related terms.
I'm not sure what to do with this blog post. I want to be able to better evaluate my website's performance and be sure I'm targeting the right audience in order to gain more leads. Would a 'noindex' or 'nofollow' be appropriate here?
Thanks!
-
I'd slap some big Adsense on it and enjoy!
I believe that one off topic page will not hurt anything - especially if the page is an outstanding example of content for its topic.
I know sites that publish on a wide range of content and have fantastic rankings. These sites were once single topic, then departed with a single page that struck gold - and then started plowing that field into a hundred pages, and soon ranking #1 for the single-word root keyword. They then hit gold on a second topic, and a third. Now these sites have diverse branches but have found ways to interrelate the topics.
I don't think that Google has a problem with conflation. You might even make Google think that the two topics are complementary.
-
Why are you writing about non related topics?
change the topic of the blog post to something that is relevant to your yes NOINDEX
here is proof it will help a lot it (remove With 410 or no index worked very will)
”
- Removed hundreds of old, personally-relevant (but not publicly useful) posts
- Removed lots of thin content
- Updated some of the metadata for the site
- Refreshed a few of my key pages
- Changed my top-level nav
- Added sub-menus to my top-level nav
- Added anchor pages for information security and cybersecurity
- Other minor tweaks”
https://danielmiessler.com/blog/googles-march-2019-core-update-resuscitated-my-site/
https://danielmiessler.com/blog/2014-site-traffic-review/
this is a good friends blog that I have helped with SEO for years and he had a lot of thin of topic content
Hope this helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I use expired domain content on My Blog
Hello Expert, I wanted to know, can I use expired domain content on my blog channel. I have done many searches on google but couldn't find a satisfactory answer. Please help me to find out this.
Content Development | | vijay77960 -
Where to post article?
What Website could we submit the article and be posted? I work on articles and summit them to the site like articlecity, cbs baltimore but they have never get posted. Is that mean my articles aren't good enough?
Content Development | | mongor0 -
Translating other people blogpost to other languange and post on our blog
Hi, I am new to the blogging industries. I just want to know if Google penalized me if I translate other people blog post from English to other language and post it on my blog? Please let me know what you guys think. Thank you in advance for your time.
Content Development | | liburanbali1 -
Is it okay to delete old blog posts?
Hi All, I'm doing some SEO work on an entertainment (movies/tv/gaming) blog that started in 2011. Their recent articles have gained some popularity due to improved content and marketing, but there is some old stuff from the early days that was poorly written and gets virtually no traffic. These are mostly old news pieces. Out of approximately 10,000 articles, about 1,000 are receiving the lions share of the traffic. I feel like their good content is getting bogged down in a sea of crap. Would there be any harm in deleting some of those old posts? Is there a best practice for culling content? Thanks!
Content Development | | 74andsunny0 -
How Are You Handling Blog Posts/Author Pages when Employees Leave the Company?
What do you believe to be the best approach in handling blog content for employees once they have left the company? We don’t want to remove the blog posts so they need to stay, but then there are the author pages. This gets tricky because the CMS ties the blog post to the author. One approach might be to change the author’s name to the Company’s name to get around author pages for people no longer with the company. It’s kind of tricky because the blog posts won’t have the same credibility if they don’t have a person’s name/photo associated with the post. We could leave the blogger’s page and list him as a “Contributing Author” once he’s left the company. Thoughts?
Content Development | | RosemaryB0 -
How many categories should you have within a blog / Wordpress Site for SEO?
Hi Guys I am just wondering whether or not for SEO purposes it is better to have a small number of categories for your blog posts to fit into as opposed to numerous ones. The reason I ask is that I have one site which is fairly new to the search engines - 8 months old which has 7 general categories within the blog for instance "rail contractors", "railway construction" "airport construction" etc I have another site which is 10 years old which has built up 25 different types of categories for instance brand design, brand development, brand management (i guess you could put all these under 1 category "branding"? We've been writing lots of press for both sites... yet the younger site is getting more coverage on Google page 1. Would this be because the blogs / press are more concentrated under a specific category as opposed to being spread thinly throughout the site? Any help would be appreciated. Debs 🙂
Content Development | | lethalmarketing0 -
Best place for a blog blog.mydomain.com or mydomain.com/blog
We have used blogs on a good number of client sites and always got good results from having them. However do you feel its best to have a blog as a subdomain or included in the site ie blog.mydomain.com or mydomain.com/blog
Content Development | | tempowebdesign0 -
Blog for SEO: embedded in the site or separate
Hello, For both ecommerce and sites that sell services, I've seen a lot of people recommending a blog for SEO. Should this blog be inside or separate from the main website for the most results? I can see how adding one to a site would create more unique content and an opportunity for link bait, but perhaps there is a reason to have a blog separate from the main site Thank you.
Content Development | | BobGW1