Suggestions For My Ecommerce Site
-
I am starting to work on an ecommerce site that I am part owner of. My partner who is the other owner started the site a while back and because he has no internet marketing experience the site didn't come out very well.
I am currently overhauling the site and here is a list of things first on my list so I can at least get started on some seo and even ppc.
I would really appreciate it if you could take a look at our store and see if you think I am missing anything or you could suggest anything else that really should be done immediately or something that is wrong.
The site is www.clubfitnesswarehouse.com
- Update magento to newest version
- Fix url structure to be SEO friendly for homepage, category pages, product pages etc. For an example of a site that has great seo friendly urls please refer to examples on http://www.bigfitness.com/ site. For example these pages. http://www.bigfitness.com/treadmillstore.html , http://www.bigfitness.com/bosplincy.html ,
- Remove top navigation menu and instead create left sidebar navigation menu created to navigate site and products. For example of these types of sidebars please refer to sidebar on http://www.bigfitness.com/ or http://www.americanfitness.net/ We will NOT be using same structure as what is in top navigation currently. Categories and keywords of categories will be changed and some will stay the same structure as is currently in navigation
- For header we would like to feature our shipping policy, returns, privacy policy, no sales tax etc. For example I have seen that I like refer to http://www.spiderofficechairs.com/ Obviously we do not want to copy but something similar for our own site.
- All images on homepage must be changed to include clickable txt so google can read text not just pictures.
- We would also like product pages modified to make more user friendly and conversion increased. Add to cart button needs to be changed, text needs to be brighter instead of dull grey color. Add to cart button must also be moved ABOVE THE FOLD!
- Also on product pages we would like to add sections in addition to Product Description, of Specs, and About section for each product page. We also need the ability to change this information as needed when we need to.
-
A few things I noticed:
- Almost all your pages try to get /skin/frontend/blank/default/css/menu.css once and /js/livechat/js.js twice, and these files don't exist and return a 404.
- Are you allowed to change that 404 page to something more suited to your site, with your header and footer? If so, I'd change it from the hostgator default.
- #5 could be quite an undertaking... positioning the text just right, controlling for wrapping in different browsers. I'd start by adding alt text to the images first, so Google can read that and know what the image is supposed to be of.
-
Do you have Google Webmaster Tools installed? I am curious to know what your keyword significance is. Also, take a look in the Magento admin panel, you should be able to find where you can automatically generate SEO friendly links...very handy. I don't see any category descriptions...just product. Do you think you might benefit by including some text? Do you think you might have any issues with making the logo image your H1 tag?
-
-Fix the canonical issues:
http://www.clubfitnesswarehouse.com/index.php/
http://clubfitnesswarehouse.com/index.php/
http://www.clubfitnesswarehouse.com
**All show the home page. **
-Limit your title to 66 characters.
-Get some content on your site a la http://www.elitefts.net/Default.asp.
-Remove the Meta Keywords (They don't do anything.)
I'm sure there are other issues, but I'm about to catch a movie.
Good luck with your business.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Has anyone transferred a site from WordPress to Webflow?
We're thinking about making the move, but I'm (mildly) concerned about SEO implications.
Web Design | | lauraballer0 -
Site Migration due to Corporate Acquisition
Hey everyone, Wanted to check-in on something that I've been thinking way too much about lately. I'll do my best to provide background, but due to some poor planning, it is rather confusing to wrap your head around. There are currently three companies involved, Holding Corp (H Corp) and two operating companies, both in the same vertical but one B2B and the other is B2C. B2C corp has been pushed down the line and we're focusing primarily on H Corp and B2B brand. Due to an acquisition of H Corp and all of it's holdings, things are getting shuffled and Ive been brought in to ensure things are done correctly. What's bizarre is H Corp and it's web property are the dominant authority in SERPs for the B2B brand. As in B2B brand loses on brand searches to H Corp, let alone any product/service related terms. As such, they want to effectively migrate all related content from H Corp site to B2B brand site and handover authority as effectively as possible. Summary: Domain Migration from H Corp site to B2B Brand site. Ive done a few migrations in my past and been brought in to recover a few post-launch so I have decent experience and a trusted process. One of my primary objectives initially is change as little as possible with content, url structure (outside the root) etc so 301s are easy but also so it doesn't look like we're trying to play any games. Here's the thing, the URL structure for H Corp is downright bad from both a UX perspective and a general organizational perspective. So Im feeling conflicted and wanted to get a few other opinions. Here are my two paths as I see and Id love opinions on both: stick with a similar URL structure to H Corp through the migration (my normal process) but deviate from pretty much every best practice for structuring URLs with keywords, common sense and logic. Pro: follow my process (which has always worked in the past) Con: don't implement SEO/On-page best practices at this stage and wait for the site redesign to implement best practices (more work) Implement new URL structure now and deviate from my trusted process. Do you see a third option? Am I overthinking it? Other important details: B2B brand is under-going a site redesign, mostly aesthetic but their a big corporation and will likely take 6-9 months to get up. Any input greatly appreciated. Cheers, Brent
Web Design | | pastcatch1 -
Is anyone here managing or doing SEO for a site using GoECart?
We are preparing to update/migrate to a new ecommerce platform. We are in the process of choosing right now. One of the things we know we want is faceted navigation, but I am well aware of the problems this presents for SEO. Are any of you amazing people here using, managing or have experience with GoECart? I am interested to know your feedback, particularly from an SEO viewpoint. Thanks in advance! Dana
Web Design | | danatanseo0 -
Will a .com and .co.uk site (with exact same content) hurt seo
hello, i am sure this question has been asked before, but while i tried to search i could not find the right answer. my question is i have a .com and .co.uk site. both sites have exact same product, exact same product descriptions, and everything is the same. the reason for 2 sites is that .com site shows all the details for US customers and in $, and .co.uk site shows all the details to UK customers and with Pound signs. the only difference in the 2 sites might be the privacy policy (different for US and UK) and different membership groups the site belongs to (US site belong to a list of US trade groups, UK belongs to a list of UK trade groups). my question is other than the minor difference above, all the content of the site is exactly the same, so will this hurt seo for either one or both the site. Our US site much more popular and indexed already in google for 4 years, while our UK site was just started 1 month ago. (also both the sites are hosted by same hosting company, with one site as main domain and the other site as domain addon (i thought i include this information also, if it makes sense to readers)) i would appreciate a reply to the question above thanks
Web Design | | kannu10 -
I need help with international SEO for two sites?
I'll try to keep this clear... I am working with an company based in Germany, they own company.com/de and company.com/en, and that's how they are currently structuring their domains. They also own companyusa.com that they really want to show up in USA only. They want to keep company.com/en for England/english speaking Europe and company.com/de for their German audience in Germany. They are wanting us to optimize/SEO for companyusa.com, and they want that URL to show up as the top google search in the USA for their "company" keyword. What is showing up now is www.company.com/en 1st in Google because it's been around longer and it has more domain authority. What is the best practice for us optimize companyusa.com so that it is the top dog in the USA while not messing up the other domains? Should we merge? Subfolders all around? Thanks for all the input.
Web Design | | Rocket.Fuel0 -
Why do site links appear under one keyword and not another? Any ideas?
Hi everyone, I have a client whose website is doing the strangest thing. When I search the branded keyword (the company name), Google doesn't show any site links under the result. However, when I search for the company name plus Inc., I do get site links. Now, the website is ranking first in both searches, so that's not the issue. And, as near as I can tell, the site only contains one or two uses of the company name plus the word "inc." Most of the text on the page and all of the meta data only uses the company name, and most of the links that connect to the site use only the company name as well. Even the Who Is for the site doesn't use the term "inc." And ideas what might be going on? I know Google says that the process is still automated but for the life of me I can't figure out what kind of automated process would result in these results. Thanks! Megan (Rebecca's minion)
Web Design | | RebeccaRalston0 -
Will upgrading my dedicated server improve my site speed
hi, at the moment i am concerned about my site speed for www.in2town.co.uk My hosting company is tmd hosting and my package is Intel Atom 330 1MB L2 Cache 1.6GH $159/mo $189/month500GBStorage4GBRAM10TBBandwidthi am looking at increasing this to**$219/mo** $289/month500GBStorage6GBRAM10TBBandwidthcan anyone let me know if this will make a difference to my site speed please
Web Design | | ClaireH-1848860 -
Duplicate Content Problem on Our Site?
Hi, Having read the SEOMOZ guide and already worried about this previously, I have decided to look further into this. Our site is 4-5 years old, poorly built by a rouge firm so we have to stick with what we have for now. Were I think we might be getting punished is duplicate content across various pages. We have a Brands page, link at top of page. Here we are meant to enter each brand we stock and a little write up on that brands. What we then put in these write ups is used on each brands item page when we click a brand name on the left nav bar. Or when we click a Product Type (eg. Footwear) then click on a brand filter on the left. So this in theory is duplicate content. The SEO title and Meta Description for each brand is then used on the Brands Page and also on each page with the Brands Product on. As we have entered this brand info, you will notice that the page www.designerboutique-online.com/all-clothing/armani-jeans/ has the same brand description in the scroll box at the top as the page www.designerboutique-online.com/shirts/armani-jeans/ and all the other product type pages. The same SEO title and same Meta descriptions. Only the products change from each one. This then applies to each brand we have (at least 15) across about 8 pages. All with different URLs but the same text. Not sure how a 301 or rel: canonical would work for this, as each URL needs to point at specific pages (eg. shirts, shorts etc...). Some brands such as Creative Recreation and Cruyff only sell footwear, so technically I think??? We could 301 to the Footwear/ URL rather than having both all-clothing and footwear file paths? This surely must be down to the bad design? Could we be losing valulable rank and juice because of this issue? And how would I go about fixing it? I want a new site, but funds are tight. But if this issue is so big that only a new site would fix it, then maybe the money would need to come forward. What do people make of this? Cheers Will
Web Design | | YNWA0