Should I use location in keywords in a campaign?

[getsmartgroup]

We're setting up 25 campaigns for clients and many of the keywords in each are identical. Rather than creating a keyword with a specific location for each client (pool builder san francisco), would it be more effective to use only "pool builder" as the keyword and then set the location for the San Francisco area? I'm concerned that we are going to run out of our keyword allotment since many of our clients have multiple locations.

[Darrna]

Bonjour

Merci Chris,

En ce qui me concerne, je suis dans l'immobilier, et pour mes deux sites **https://www.darrna.com et **https://www.inebgi.com, par exemple, j'ai choisi les mots clés suivants : immobilier Algérie, appartement à vendre, location appartement...

[Chris.Menke]

You're going to end up with different organic and local search results for a "pool builder" search done by someone within the SF area than you will for a "pool builder san francisco" search done by someone in SF and/or outside it. How you show those results to the client will be  up to you.

The client will almost always be happier to see higher results.  You could start out tracking more and then trimming that list down as the project moves forward.  Of course, if the client doesn't actually have a physical presence in a location, that will be more difficult to show the higher results. You are talking about organic, yes?