Should we use Cloudflare

[tiromedia]

Hi all, we want to speed up our website (hosted in Wordpress, traffic around 450,000 page views monthly), we use lots of images. And we're wondering about setting up on Cloudflare, however after searching a bit in Google I have seen some people say the change in IP, or possible sharing of Its with bad neighbourhoods, can really hit search rankings.

So, I was wondering what the latest thinking is on this subject, would the increased speed and local server locations be a boost for SEO, moreso than a potential loss of rankings for changing IP?

Thanks!

[BlueprintMarketing]

Hi

Great  question.

Google stopped looking at IP address about two years ago.
I  am sure that there IP wasn’t that factor for SEO unless they where on a PBN or it was over two years ago.

Many very large sites use CloudFlare or something else like it

I personally would recommend Fastly if you want something that with shrink images & work like CloudFlare but do the things that only CloudFlare Enterprise a $5,000 a month offering can do.

I don’t know you’re server config but I know time after time Fastly has been much faster then CloudFlare

https://www.fastly.com/

https://www.CloudFlare.com

Lastly I do want to CloudFlare has gotten a bad name because they do not  regulate who or what content is allowed on there platform  booters use them to attack & to prevent DDOS attacks. With a platform that this has lead to there IPs being listed as spam so I have seen a case when I used.

9.9.9.9 or IBMQuad9 as reclusive DNS where I could not see a CloudFlare site because one ip was listed as spam & 9.9.9.9 just shows a 500 error it was fixed when I changed my local DNS to a dns system that didn’t block spam IPs. this also only happened once so it is very unlikely to happen to you.

https://www.fastly.com/

https://www.CloudFlare.com

Change in IP, or possible sharing of Its with PBNs / bad Neighborhood’s, can really hit search rankings but it is very unlikely that google will think that is your domain if the IP is dynamic like CloudFlare . it not going to hurt you because google looks at domains not IPs now.

but this is not something I would worry about from CloudFlare it cleans IPs so if you get one you will have a new one sooner if you tell them also the business & Enterprise plans are much cleaner the the free plan

this is just one more reason https://www.fastly.com/

But the short answer is yes it’s safe to use.

do you mind telling me what you’re hosting setup is now & who you host with?

Hope I have been of help,

Tom