Facebook PPC. Using Google URL Builder - Now What?
-
Hey There!
So I've been trying some FB PPC ads. I recently learned I needed to use Google's URL builder to add the appropriate tracking fields into the URL (source, campaign, etc). The FB ad link now uses a custom URL with all the correct parameters.
Now what do I do in analytics? Do I create a filter? A goal? Getting a little dizzy going in circles with google analytic help, and I'm hoping someone here can direct me.
Thanks!
-Dan
-
No problem Dan.
Brad Geddes has a great book if you want to learn more about Google AdWords. It's worth checking out:
http://www.amazon.com/Advanced-Google-AdWords-Brad-Geddes/dp/0470500239/ref=sr_1_1?s=books&ie=UTF8&qid=1313594583&sr=1-1
-
Hi Dan
Thanks for that article. Just now I realize my mistake. I was simply looking for "campaigns" under traffic sources. Since I've not done any adwords before its not something I normally look at. But when I look at campaign, sure enough I see the Facebook ad traffic as a campaign source.
From there I can set up the goals etc to track conversion.
Thanks!
-Dan
-
Check out this article:
http://www.conversionvoodoo.com/blog/2009/03/step-by-step-guide-to-google-analytics-for-beginners/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PPC click-through rate by position
Hey Mozzers, I'm trying to find an average CTR by position in the SERPs for paid search ads, but I can't find a reliable source. Does anybody have this information, or can anybody share their own thoughts based on experience? Thanks!
Paid Search Marketing | | Zoope0 -
Google Product Ads
Hi,
Paid Search Marketing | | ChrisHolgate
I was wondering if I could ask is perhaps someone could give me some clarification as to how the amount we bid on Google Product Ads reflects the product positioning on Google Shopping? We have a Google Product Data Feed which is then linked up to our Adwords account so that we can determine a PPC bid amount. In instances like this it doesn't seem to make sense that one person may be paying 10ppc and another 20ppc when the buyers criteria for sorting merchants was purely down to the price. Since the buyer has the option to sort their products in price from minimum to maximum the sort order cannot be manipulated by Google based on the amount the merchant was paying. As such, how is determining a cost per click figure relevant when the customer is searching by base price low > high on Google Shopping? Surely I should just set the limit to £0.01 and rely on the customer determining the sort order (which ultimately will lead to a higher conversion rate) than allowing Google to skew the results based on bidding 20-30 times this amount? I should state that I'm in the UK. I do realise that a high PPC amount will increase our chance of exposure on standard search pages but my question does relate solely to results listed on Google Shopping. Thanks for your help! Chris0 -
To use new domain name or not?
I've had a web site since before most people knew what a web site was, aeroconsult.com. It has a page authority of 30, domain authority of 21, and 21 root domains that link to path. The problem is, I am not getting many organic hits, and I am wasting a lot of non-productive money on ad words. Because this site is over 20 years old, with a few rudimentary modifications, I decided to create a totally new web site that is modern and that has a regular menu, pictures, etc. It also has a domain name that more accurately reflects what I do. I am an engineering consultant working in the area of RF and microwave design and development. I design rf and microwave circuits and systems for clients. Those clients range from individual inventors to start-up companies, to large (and, yes, sometimes) corporations, including some aerospace companies. But, I do not design rockets, space ships, airplanes, or other things that an aerospace company does. I get a lot of organic hits on "aerospace consultant", "aerospace consulting", "aerospace design", etc. But, those are useless to me, since that is not what I do. So, I designed a new website. It is still under development, but it is out there at rfandmicrowavedesign.com. Clearly, the URL is appropriate to what I do. And, all pages have my company name, Aerospace Consulting LLC. But, even with Google adwords, which I just activated for this site yesterday, I am not getting good results, especially when you look at the cost of the CPC. I plan to keep my e-mail address, that is tied to aeroconsult.com since it has been out there for over 2 decades and that is what my old clients know. But, I am wondering if I should move the new web site contents to my old domain, aeroconsult.com because of the domain authority, page authority, and links? Or, am I better just leaving the old aeroconsult.com web site out there and concentrate on the new web site with the new domain name? Both web sites have 1 or 2 organic search results in the top 10, although the only organic search result that really relates to my business is "wireless design consulting" which is #8 for rfandmicrowavedesign.com, although I think it is something like #10 for aeroconsult.com. All other organic search results are less than 50, which is, of course, useless. (Although, #8 for rfandmicrowavedesign.com is pretty impressive since it has only been live for a couple of weeks, vs over 20 years for aeroconsult.com. Anyway, I am looking for advice. Should I scrap the old aeroconsult.com web site and replace its contents with the contents of rfandmicrowavedesign.com, or should I leave them both active for at least a while? I plan to continue to use the aeroconsult.com domain for e-mail since it has been out there for so long. I guess the real question is whether I would gain lot by putting the clearly better content and structure of rfandmicrowavedesign.com on my old, established, aeroconsult.com, or whether I should concentrate in building up organic and paid search for rfandmicrowavedsign.com.
Paid Search Marketing | | Nanook10 -
Google URL Builder / Campaign Tracking on two Different Domain using the Same Analytics Code
Hey Everyone, I think I know the answer to this but I'd like to get some confirmation. I currently have a landing page at "www.xyz.com", it's a separate domain in which only the landing page exists and not a vanity URL which redirects. However, the navigation and all the links on "www.xyz.com" actually link out to "www.abc.com". The domain / landing page "xyz" has the same analytics tracking code as domain "www.abc.com". My question is this, if I use Google URL builder to create custom URL's to track for each ad that I'm running in Adwords, will this data show up in the analytics of "abc" even though it's a separate domain because it has the same analytics code? In other words, does campaign data show only if the domain and the google analytics code line up, or does the domain not matter and as long as you have the same analytics code (despite two separate domains) that campaign data (built through Google URL builder) will show? My hunch and best guess it that as long as the analytics code is the same (regardless of a separate domain) that the data in campaign will show with the custom URL's I build. I'm aware that I can test this and I will but I'd like to get an idea from the community first to make things easier. Anybody have experience with this? Answers greatly appreciated! Thanks!
Paid Search Marketing | | EvansHunt0 -
Paid Search Visits Not Showing Up in Google Analytics
Hey all, Just took over SEM for my company, and noticed a bit of a problem with GA. Whereas Adwords has registered 141 clicks on paid campaigns that go to the site, GA has tracked only 5 vists in that time. Two things of note: The GA account was not linked to the Adwords account until today, and also, auto-tagging was not turned on. I understand these two things are important to having proper GA tracking, but I just want to make sure that there aren't any other things I should check right now to make sure I start to see tracked paid visits again. Is there anything else I should try? Cheers.
Paid Search Marketing | | danny.wood0 -
PPC for a music shop - advice
Hi, I'm pretty new to this but I'm doing my best, so I've created a few campaigns such as 'Guitars' and 'Drums' and started to add keywords to each one such as 'buy guitars online' etc would it also be wise to add brands to this campaign? or should I create a completely different campaign focusing solely on brands? What would you recommend? Thanks, Dan
Paid Search Marketing | | Sparkstone0 -
Do Google Autofill and Instant Search affect Adwords' Keyword Tool reports?
While performing keyword research around the term "windows", I noticed the keyword "windo" gets 18,000 global monthly searches with .23 competition. Why is this? Do y'all think the Google Autofill and Instant Search features affect reports generated by using the Google Adwords keyword tool? For example, if a user starts typing a search query only to find the site they were looking for before they finished typing the search query, does Google count the partial keyword the user never finished typing into the Adwords Keyword report? I've always wondered about this. Sometimes I find it tempting to attack a misspelled keyword because of the massive search volume and low competition for that keyword. I realize that many consumers may not be very good at spelling, and this may reflect a large search volume towards a misspelled keyword. On the other hand, I see this trend of high volume, misspelled keywords many times while performing keyword research for a variety of clients. Thanks.
Paid Search Marketing | | GlobeRunner0 -
Why is my now banned page considered a bridge page?
Google adwords have banned my adwords because my personal blog post is a "bridge" page http://firstconversion.com/the-pasty-shop-is-not-a-fast-food-chain/ Can anyone explain how this vanilla wordpress blog is a spam bridge page? They give me 3 options to rectify this, none of which make any sense To comply with our policies, the options below are available: Option 1: Refine your web page so that it contains a substantial amount of
Paid Search Marketing | | firstconversion
original content. This content should be related to your ad text and
should stand independently of the links on your page that redirect users
to other sites. This includes any affiliate links on your site. In
addition, the site should have an overall unique look and feel. Examples of original content include, but are not limited to: Tips and information for consumers considering the product or service Competitor pricing and feature comparisons Unique and informative reviews and customer feedback Links to relevant articles This content shouldn't be derived directly from other sites or a parent
site. - the content is 100% unique, written by me Option 2: Redesign your web page to offer multiple, competing offers from
different companies for related services. For example, a web page
promoting a specific marketing strategy book could have links to four
online bookstores from which one could purchase the book. - theres nothign to do with services offfers, or competitions, or any type of monetization Option 3: Link directly to the end site, using the appropriate Display
URL. - there are no end sites Cheers Stephen1