Single Folder vs Root
-
I'm working on a multi-state attorney website and I'm going back and forth on URL's. I thought I'd see what the community thinks.
lawsite.com/los-angeles/car-accident-lawyer vs. lawsite.com/los-angeles-car-accident-lawyer
I should note this site will have over a dozen city locations, with different practices.
-
My Friend,
I think that is fine. I would do that.
I wish you all the best in your project!
-
Dont overblow it really. I'm working on that too right now with positive effects, i.e /subject/another-subject/, it would be good if you link all the independent pages from /subject/ as well including a dropdown menu on /subject/ with all /another-subjects/.
-
Agreed, thanks!
-
Thanks for the great reply. Yes, quite a few practice areas. So it sounds like I should go the city folder route.
Follow up question; think I should do /westcehster-attorney/slip-and-fall-accident-lawyer, or am I getting a little spammy?
-
I recommend Joseph's approach. There are many benefits to this approach: manageability, scalability, and seo. You can address all the practice areas available in specific locations as well as rank the firm more strongly in each location by key of relevance.
-
Hello Friend,
Good question.
Are they only doing car accident cases? I assume that they are doing more.
Doing a folder for the city will allow you to create a hub city page that should link out to different practices for that city, and they should all link back to support the hub page. See how they did it.
https://mirmanlawyers.com/westchester/ (tier 2, pillar page, hub page)
https://mirmanlawyers.com/westchester/car-accident-lawyer/
https://mirmanlawyers.com/westchester/slip-and-fall-accident-lawyer/
If you only have one practice to focus one, I suggest you go for the. lawsite.com/los-angeles-car-accident-lawyer, but if you have many practices, I would go for lawsite.com/los-angeles/car-accident-lawyer and create a valuable sub-page for each practice and each location.
I wish you the best of luck with your project!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
.ac.uk subdomain vs .co.uk domain
I'd be grateful if I could check my thinking... I've agreed to give some quick advice to a non profit organisation who are in the process of moving their website from an ac.uk subdomain to a .co.uk domain. They believe that their SEO can be improved considerably by making this migration. From my experience, I don't see how this could be the case. Does the unique domain in itself offer enough ranking benefit to justify this approach? The subdomain is on a very high authority domain with many pre-existing links, which makes me even more nervous about this approach. Does anyone have any opinions on this that they could share please? I'm guessing that it is possible to migrate safely and that there might be branding advantages, but from an actual SEO point of view there is not that much benefit? It looks like most of their current traffic is branded traffic.
Intermediate & Advanced SEO | | RG_SEO0 -
Sub domain vs. sub folder
I know this has probably been asked many times and answered too, but things change a lot, so I would like to know with current search engine algos and co. The scenario is as follows: Building an ecommerce site and also want to incorporate a Q&A section, for support and FAQ's and such. should we go ahead and sub domain this like: community.test.com or rater go with test.com/community. I would really like to know why, why not and maybe some real life examples. Thank you all
Intermediate & Advanced SEO | | s-s0 -
Hreflang in vs. sitemap?
Hi all, I decided to identify alternate language pages of my site via sitemap to save our development team some time. I also like the idea of having leaner markup. However, my site has many alternate language and country page variations, so after creating a sitemap that includes mostly tier 1 and tier 2 level URLs, i now have a sitemap file that's 17mb. I did a couple google searches to see is sitemap file size can ever be an issue and found a discussion or two that suggested keeping the size small and a really old article that recommended keeping it < 10mb. Does the sitemap file size matter? GWT has verified the sitemap and appears to be indexing the URLs fine. Are there any particular benefits to specifying alternate versions of a URL in vs. sitemap? Thanks, -Eugene
Intermediate & Advanced SEO | | eugene_bgb0 -
Extensions Vs Non Extensions
Hello, I'm a big fan of clean urls. However i'm curious as to what you guys do, to remove them in a friendly way which doesn't cause confusion. Standard URLS
Intermediate & Advanced SEO | | Whittie
http://www.example.com/example1.html
http://www.example.com/example2.html
http://www.example.com/example3.html
http://www.example.com/example4.php
http://www.example.com/example5.php What looks better (in my eyes)
http://www.example.com/example1/
http://www.example.com/example2/
http://www.example.com/example3/
http://www.example.com/example4/
http://www.example.com/example5/ Do you keep extensions throughout your website, avoiding any sort of confusion and page duplication; OR Put a canonical link pointing to the extension-less version of each page, with the anticipation of this version indexing into Google and other Search Engines. OR 301 Each page which has an extension to an extension-less version, and remove all linking to ".html" site wide causing errors within software like Dreamweaver, but working properly. OR Another way? Please emphasise I'm sorry if this is a little vague and I appreciate any angles on this, I quite like clean url's but unsure a hassle-less way to create it. Thanks for any advice in advance0 -
Customer Experience vs Search Result Optimisation
Yes, I know customer experience is king, however, I have a dilema, my site has been live since June 2013 & we get good feedback on site design & easy to follow navigation, however, our rankings arent as good as they could be? For example, the following 2 pages share v similar URLs, but the pages do 2 different jobs & when you get to the site that is easy to see, but my largest Keyword "Over 50 Life Insurance" becomes difficult to target as google sees both pages and splits the results, so I think i must be losing ranking positions? http://www.over50choices.co.uk/Funeral-Planning/Over-50-Life-Insurance.aspx http://www.over50choices.co.uk/Funeral-Planning/Over-50-Life-Insurance/Compare-Over-50s-Life-Insurance.aspx The first page explains the product(s) and the 2nd is the Quote & Compare page, which generates the income. I am currently playing with meta tags, but as yet havent found the right combination! Originally the 2nd page meta tags were focussing on "compare over 50s life insurance" but google still sees "over 50 life insurance" in this phrase, so the results get split. I also had internal anchor text supporting this. What do you think is the best strategy for optimising both pages? Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Subdomain and root domain
Hey Everyone, our page has multiple domains and I'm wondering how it affects search rankings today. I saw some stuff from almost a year ago, but I'm not sure if something has changed. We currently have our root domain "www.xyz.com" and started moving some pages over to a different sub-domain "web.xyz.com" because of usability and ease of adjusting content. How much will this affect our seo? Thanks!
Intermediate & Advanced SEO | | josh1230 -
Link Juice Vs. Page Rank
What is better from an SEO point of view a Page with Page Rank of 5 with 0 clicks linking to your site or a page with a Page Rank of 3 with 1000 clicks linking back to your site? Is link juice important? do search engines count Link Juice?
Intermediate & Advanced SEO | | SEODinosaur0 -
Ad units or % of ads vs content?
When looking at content "above the fold" is it more important to look at ad units or the visual % of unique content to ads? For example, if there are 6 small ad units or one large ad unit that takes up 30% of the page, which is better for search engines? In general, is 50% unique content above the fold with 50% ads adequate or what % do you try to optimize for?
Intermediate & Advanced SEO | | nicole.healthline0