Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Internal links to landing pages
-
Hi, we are in the process of building a new website and we have 12 different locations and for theses 12 locations we have landing pages with unique copy on the following:
1. Marketing...2 SEO....3. PPC....4. Web Design
Therefor there are 48 landing pages. The marketing pages are the most important ones to us in terms of traffic and priority. My question is:
1. Should we put a dropdown of the are pages in the main header under locations that link to the area marketing pages?
2. What is the best way to link all the sub pages such as London Web Design? Should these links just be coming off the London marketing page? or should we have a sitemap in the footer that lists every page?
Thanks
-
"Should the area landing pages be child pages and the web design be the parent?"
Child in which sense? In the nav? in the site flow? In both scenarios, it's completely up to you. Depends on what UX do you want users to have.
"less juice" - again, in what sense? backlinks? the structure has nothing to do with it - external or internal links. Traffic? That'll depend on rankings and other marketing promos.
-
Thank you for your reply. In terms of site structure. Let's say we have a main Website design page and then we have 5-6 areas that we have landing pages for webs design, eg London, Birmingham etc. SHould the area landing pages be child pages and the web design be the parent?
FYI, from an SEO and important point of view the area landing pages are much more important to us that the main page? Therefore do child pages have less juice?
Thanks
-
Hi there,
That really depends on user journey, UX and UI you want your visitors to have. Internal link "juice" doesn't really count too much from nav or footer, so, won't help you in terms of authority positioning of these internal pages.
You need to ask yourself what pages you want the user to go through to get to a given landing page. Is there a need for them to go through all the chain of the pages? is content repeated through out? Is it gonna look spammy if you have 10 links one under another in nav saying "London Web Design", "Bristol Web Design" etc etc.
Hope this makes sense.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Breadcrumbs and internal links
Hello, I use to move up my site structure with links in content. I have now installed breadcrumbs, is it is useful to still keep the links in content or isn't there a need to duplicate those links ? and are the breadcrumbs links enough. Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Using hreflang for international pages - is this how you do it?
My client is trying to achieve a global presence in select countries, and then track traffic from their international pages in Google Analytics. The content for the international pages is pretty much the same as for USA pages, but the form and a few other details are different due to how product licensing has to be set up. I don’t want to risk losing ranking for existing USA pages due to issues like duplicate content etc. What is the best way to approach this? This is my first foray into this and I’ve been scanning the MOZ topics but a number of the conversations are going over my head,so suggestions will need to be pretty simple 🙂 Is it a case of adding hreflang code to each page and creating different URLs for tracking. For example:
Intermediate & Advanced SEO | | Caro-O
URL for USA: https://company.com/en-US/products/product-name/
URL for Canada: https://company.com/en-ca/products/product-name /
URL for German Language Content: https://company.com/de/products/product-name /
URL for rest of the world: https://company.com/en/products/product-name /1 -
Substantial difference between Number of Indexed Pages and Sitemap Pages
Hey there, I am doing a website audit at the moment. I've notices substantial differences in the number of pages indexed (search console), the number of pages in the sitemap and the number I am getting when I crawl the page with screamingfrog (see below). Would those discrepancies concern you? The website and its rankings seems fine otherwise. Total indexed: 2,360 (Search Consule)
Intermediate & Advanced SEO | | Online-Marketing-Guy
About 2,920 results (Google search "site:example.com")
Sitemap: 1,229 URLs
Screemingfrog Spider: 1,352 URLs Cheers,
Jochen0 -
Do I have to many internal links which is diluting link juice to less important pages
Hello Mozzers, I was looking at my homepage and subsequent category landing pages on my on my eCommerce site and wondered whether I have to many internal links which could in effect be diluting link juice to much of the pages I need it to flow. My homepage has 266 links of which 114 (43%) are duplicate links which seems a bit to much to me. One of my major competitors who is a national company has just launched a new site design and they are only showing popular categories on their home page although all categories are accessible from the menu navigation. They only have 123 links on their home page. I am wondering whether If I was to not show every category on my homepage as some of them we don't really have any sales from and only concerntrate on popular ones there like my competitors , then the link juice flowing downwards in the site would be concerntated as I would have less links for them to flow ?... Is that basically how it works ? Is there any negatives with regards to duplicate links on either home or category landing page. We are showing both the categories as visual boxes to select and they are also as selectable links on the left of a page ? Just wondered how duplicate links would be treated? Any thoughts greatly appreciated thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Do internal links from non-indexed pages matter?
Hi everybody! Here's my question. After a site migration, a client has seen a big drop in rankings. We're trying to narrow down the issue. It seems that they have lost around 15,000 links following the switch, but these came from pages that were blocked in the robots.txt file. I was wondering if there was any research that has been done on the impact of internal links from no-indexed pages. Would be great to hear your thoughts! Sam
Intermediate & Advanced SEO | | Blink-SEO0 -
Multiple Internal links to same destinations
My company is redoing our homepage and there will be 4 links to our main play pages (5 games). 2 in the menu and 2 within the content. I was thinking I should no follow one of the links on the homepage + 1 in the menu so that we don't have link dilution from having multiple internal links to the same destination within 1 page. Does this make sense? Any downside of this or suggestions of a solution that may be more effective? Thanks!
Intermediate & Advanced SEO | | theLotter0 -
Outbound link to PDF vs outbound link to page
If you're trying to create a site which is an information hub, obviously linking out to authoritative sites is a good idea. However, does linking to a PDF have the same effect? e.g Linking to Google's SEO starter guide PDF, as opposed to linking to a google article on SEO. Thanks!
Intermediate & Advanced SEO | | underscorelive0 -
301 - should I redirect entire domain or page for page?
Hi, We recently enabled a 301 on our domain from our old website to our new website. On the advice of fellow mozzer's we copied the old site exactly to the new domain, then did the 301 so that the sites are identical. Question is, should we be doing the 301 as a whole domain redirect, i.e. www.oldsite.com is now > www.newsite.com, or individually setting each page, i.e. www.oldsite.com/page1 is now www.newsite.com/page1 etc for each page in our site? Remembering that both old and new sites (for now) are identical copies. Also we set the 301 about 5 days ago and have verified its working but haven't seen a single change in rank either from the old site or new - is this because Google hasn't likely re-indexed yet? Thanks, Anthony
Intermediate & Advanced SEO | | Grenadi0