Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Internal links to landing pages
-
Hi, we are in the process of building a new website and we have 12 different locations and for theses 12 locations we have landing pages with unique copy on the following:
1. Marketing...2 SEO....3. PPC....4. Web Design
Therefor there are 48 landing pages. The marketing pages are the most important ones to us in terms of traffic and priority. My question is:
1. Should we put a dropdown of the are pages in the main header under locations that link to the area marketing pages?
2. What is the best way to link all the sub pages such as London Web Design? Should these links just be coming off the London marketing page? or should we have a sitemap in the footer that lists every page?
Thanks
-
"Should the area landing pages be child pages and the web design be the parent?"
Child in which sense? In the nav? in the site flow? In both scenarios, it's completely up to you. Depends on what UX do you want users to have.
"less juice" - again, in what sense? backlinks? the structure has nothing to do with it - external or internal links. Traffic? That'll depend on rankings and other marketing promos.
-
Thank you for your reply. In terms of site structure. Let's say we have a main Website design page and then we have 5-6 areas that we have landing pages for webs design, eg London, Birmingham etc. SHould the area landing pages be child pages and the web design be the parent?
FYI, from an SEO and important point of view the area landing pages are much more important to us that the main page? Therefore do child pages have less juice?
Thanks
-
Hi there,
That really depends on user journey, UX and UI you want your visitors to have. Internal link "juice" doesn't really count too much from nav or footer, so, won't help you in terms of authority positioning of these internal pages.
You need to ask yourself what pages you want the user to go through to get to a given landing page. Is there a need for them to go through all the chain of the pages? is content repeated through out? Is it gonna look spammy if you have 10 links one under another in nav saying "London Web Design", "Bristol Web Design" etc etc.
Hope this makes sense.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would You Redirect a Page if the Parent Page was Redirected?
Hi everyone! Let's use this as an example URL: https://www.example.com/marvel/avengers/hulk/ We have done a 301 redirect for the "Avengers" page to another page on the site. Sibling pages of the "Hulk" page live off "marvel" now (ex: /marvel/thor/ and /marvel/iron-man/). Is there any benefit in doing a 301 for the "Hulk" page to live at /marvel/hulk/ like it's sibling pages? Is there any harm long-term in leaving the "Hulk" page under a permanently redirected page? Thank you! Matt
Intermediate & Advanced SEO | | amag0 -
Category Page as Shopping Aggregator Page
Hi, I have been reviewing the info from Google on structured data for products and started to ponder.
Intermediate & Advanced SEO | | Alexcox6
https://developers.google.com/search/docs/data-types/products Here is the scenario.
You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps.
I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories. My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)? Keen to hear from anyone who has had any thoughts on the matter or had already tried this.0 -
Redirecting homepage to internal page (2nd Tier page)
We are planning to experiment redirecting our homepage to one of the 2nd tier page. I mean....example.com to example.com/page. We need this page to rank well, but it doesn't have much internal links or external back-links, so we opt for this redirect. Advantage with this page is, it has "keyword" we want to rank for in URL. "page" in example.com/page. Will this help or hurt us in SEO? I think we are missing keyword in our root domain, so interested to highlight this page. Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
My landing pages don't show up in the SERPs, only my frontpage does.
I am having some trouble with getting the landing pages for a clients website to show up in the SERPs.
Intermediate & Advanced SEO | | InmediaDK
As far as I can see, the pages are optimized well, and they also get indexed by Google. The website is a danish webshop that sells wine, www.vindanmark.com Take for an instance this landing page, http://www.vindanmark.com/vinhandel/
It is optimzied for the keywords "Vinhandel Århus". Vinhandel means "Winestore" and "Århus" is a danish city. As you can see, I manage to get them at page 1 (#10), but it's the frontpage that ranks for the keyword. And this goes for alle the other landing pages as well. But I can't figure out, why the frontpage keep outranking the landingpages on every keyword.
What am I doing wrong here?1 -
Different Header on Home Page vs Sub pages
Hello, I am an SEO/PPC manager for a company that does a medical detox. You can see the site in question here: http://opiates.com. My question is, I've never heard of it specifically being a problem to have a different header on the home page of the site than on the subpages, but I rarely see it either. Most sites, if i'm not mistaken, use a consistent header across most of the site. However, a person i'm working for now said that she has had other SEO's look at the site (above) and they always say that it is a big SEO problem to have a different header on the homepage than on the subpages. Any thoughts on this subject? I've never heard of this before. Thanks, Jesse
Intermediate & Advanced SEO | | Waismann0 -
Link Research Tools - Detox Links
Hi, I was doing a little research on my link profile and came across a tool called "LinkRessearchTools.com". I bought a subscription and tried them out. Doing the report they advised a low risk but identified 78 Very High Risk to Deadly (are they venomous?) links, around 5% of total and advised removing them. They also advised of many suspicious and low risk links but these seem to be because they have no knowledge of them so default to a negative it seems. So before I do anything rash and start removing my Deadly links, I was wondering if anyone had a). used them and recommend them b). recommend detoxing removing the deadly links c). would there be any cases in which so called Deadly links being removed cause more problems than solve. Such as maintaining a normal looking profile as everyone would be likely to have bad links etc... (although my thinking may be out on that one...). What do you think? Adam
Intermediate & Advanced SEO | | NaescentAdam0 -
Are duplicate links on same page alright?
If I have a homepage with category links, is it alright for those category links to appear in the footer as well, or should you never have duplicate links on one page? Can you please give a reason why as well? Thanks!
Intermediate & Advanced SEO | | dkamen0 -
Increasing Internal Links But Avoiding a Link Farm
I'm looking to create a page about Widgets and all of the more specific names for Widgets we sell: ABC Brand Widgets, XYZ Brand Widgets, Big Widgets, Small Widgets, Green Widgets, Blue Widgets, etc. I'd like my Widget page to give a brief explanation about each kind of Widget with a link deeper into my site that gives more detail and allows you to purchase. The problem is I have a lot of Widgets and this could get messy: ABC Green Widgets, Small XYZ Widgets, many combinations. I can see my Widget page teetering on being a link farm if I start throwing in all of these combos. So where should I stop? How much do I do? I've read more than 100 links on a page being considered a link farm, is that a hardline number or a general guideline?
Intermediate & Advanced SEO | | rball10