Blog with all copied content, should it be rewritten?

[ArturoES]

Hi,

I am auditing a blog where their goal is to get approved to on ad networks but the whole blog has copied content from different sources, so no ad network is approving them.

Surprisingly (at least to me), is that the blog ranks really well for a few keywords (#1's and rich snippets ), has a few hundred of natural backlinks, DA is high, has never been penalized (they have always used canonical tags to the original content), traffic is a few thousand sessions a month with mostly 85% organic search, etc.  overall Google likes it enough to  show them high on search.

So now the owner wants to monetize it. I suggested that the best approach was to rewrite their most visited articles and deleted the rest with 301 redirects to the posts that stay. But I actually haven't worked  on a similar project before and can't find precise information online so I'm looking to know if anyone has a similar experience to this.

A few of my questions are:

• If they rewrite most of the pages and delete the rest so there is no repeated/copied content, would ad networks (eg. adsense) approve them?
• Assuming the new articles are at least as good quality as the current ones but with original content, is there a risk on losing DA? since pretty much it will look like a new site once they are done
• They have thousands of articles but only about 200 hundred get most visits, which would be the ones getting rewritten, so it should be fine to redirect the deleted ones to the remaining?

Thanks for any suggestions and/or tips on this

[ArturoES]

That is true. Currently there is zero income generated by the site but thats the goal.

They believe this will be the start of a even better DA which will bring more traffic and it will make worth the investment.

I'm personally not complete sold on the idea but I believe this should be the first step to then be able to monetize it in different ways.

[ArturoES]

Yes lol, thats what I thought but kinda just wanted to confirm if my assumptions were correct since haven't done anything similar before.

Thanks for your input.

[EGOL]

I don't know if rewriting a couple hundred articles to capture the ad income from a few thousand sessions per month will be a good use of anyone's time.

Does this site have a another stream of income?   Paid links, perhaps?

[Vanderlindemedia]

You answerred most of your own questions i think.

1: Yes. If you have genuine unique content google and partners are more then happy to take you aboard.

2: No, not really. DA is measured on behalf of the incoming follow links. If the content would be better so should your general site appearance become in search after the migration.

3: It's half work but it's a start. If you see a positive gain after the change then it's wise to change the other pages as much as possible as well.