Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Reporting & Analytics
    4. Whatstuffwherebot user agent messing up Google Analytics

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Whatstuffwherebot user agent messing up Google Analytics

    Reporting & Analytics
    2
    3
    1868
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • ahirai
      ahirai Subscriber last edited by

      Starting yesterday, Aug 26, 2020, I noticed a new bot crawling our site with user agent whatstuffwherebot.

      Google Analytics is counting these hits as human traffic, completely throwing off my numbers - yesterday, Analytics reported nearly triple my typical number of visitors.

      As of now, Search Console only shows data through Aug 25 so I don't know if Search Console is also affected.

      Is anybody else seeing something similar?

      Does anybody know what the whatstuffwherebot bot is? I don't get any results when I search on Google or Bing.

      For what it's worth, the traffic is coming from Columbus, OH, running over Amazon AWS via 278 different IP addresses so far. Also, WordFence (my WordPress security plugin) correctly identifies these hits as bot traffic.

      1 Reply Last reply Reply Quote 0
      • ahirai
        ahirai Subscriber last edited by

        Hi Martijn,

        Thanks for the reply.

        Yes, I've enabled bot filtering on all views except my unfiltered view. My site gets so much bot traffic that the data would be unusable without it.

        As for filtering the traffic, I'm not aware of any way to retroactively filter out User-Agent unless I use GTM to create a custom dimension as described here: https://www.addsearch.com/docs/analytics/addsearch-bot-google-analytics/

        Perhaps this is something I should do in case something like this ever happens again in the future.
        I'm still hoping for other suggestions - particularly ways to ask the Google Analytics team to include "whatstuffwherebot" as part of their bot filtering.

        Best,
        Akira

        1 Reply Last reply Reply Quote 0
        • Martijn_Scheijbeler
          Martijn_Scheijbeler last edited by

          Hi Akira,

          Have you enabled bot filtering as a setting in Google Analytics on a view level? If not, you could always add a filter on the property or account level to filter out the traffic if it has very common patterns as you're describing. Usually, I would just stay away, from filtering out this type of traffic though if you have large amounts of traffic as otherwise you might be doing more harm to your data long-term than helping it.

          Martijn.

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • cPanel-LLC.

            How to change domains in Google Analytics without losing the data

            Hi there, We recently changed our domain from .COM to .NET so that all our subdomains from external pages matched. Right now in Google Console we have our new .NET website being tracked, but in GA we are still tracking .COM. It is also causing issues with MOZ crawling our site because of the .COM/.NET discrepancy. My question is what is the best way to change our Google Analytics from .COM to .NET without losing historical data and what considerations do we need to change before implementing this? Our team was concerned that just downloading the old data would be too vast and it we wouldn't be able to continue manipulating it dynamically in GA. Thanks!!

            Reporting & Analytics | | cPanel-LLC.
            0
          • Gavo

            Google Analytics Goals - Button Tracking

            Does anyone know if there is a really easy way to track a button in Google Analytics yourself? It seems that most button click goal setups involve some use of tricky code and I'm wondering if there is a much easier way to do this that will allow us to simply setup and track certain button clicks as goal conversions in Analytics. Your help here is much appreciated!

            Reporting & Analytics | | Gavo
            0
          • rachelmeyer

            UTM Links Showing Up as Separate Pages in Google Analytics

            Hey everyone, I was just looking at landing pages in Google Analytics, and in addition to just the URL of the landing page, the UTM links are being listed as separate pages. Is this normal? I anticipated seeing the landing page URL and then using the secondary dimension to see source/medium. If this isn't normal, what would I check next?

            Reporting & Analytics | | rachelmeyer
            0
          • Sable_Group

            What is google / cpc under source on Google Analytics?

            Google Analytics drop in traffic

            Reporting & Analytics | | Sable_Group
            0
          • RosemaryB

            Direct traffic spam on Google Analytics: how can you identify and filter it?

            One of my smaller clients noticed a huge jump in direct traffic visits last month.  The bounce rate was around 97% so I'm pretty certain that most of the traffic was illegitimate.  I know how to filter out spam referrals and organic keywords in Google Analytics.  However I'm not sure what to do about direct traffic spam.  Are there recommendations for filtering this out?  Can I identify spam IP addresses?

            Reporting & Analytics | | RosemaryB
            0
          • KarlMarxTheBear

            Google Analytics Real Time Not Working! :(

            Hello Everyone, Today, the real time feature in my google analytics stopped working. I am able to see that traffic is visiting my site, but not in real time. The real time count is usually at 0. But, there are some instances where real time will come back online, but there will be only 1 unique visitor.  At any given time, our website usually has 20 visitors or so..Has anyone encountered this issue? Where should i start looking for fixes? What are the possible problems? Thanks!

            Reporting & Analytics | | KarlMarxTheBear
            0
          • Brand_Psychic

            Google Analytics shows most referrers as "Direct" -- What are some better tools?

            Very often Google Analytics will show 50-90% of our referrers as (direct) which is not very helpful. Are there other tools out there that will provide a clearer breakdown of what other websites are sending us our traffic? Specifically, I want to be able to be able to tell who are the top traffic referrers to my top performing pages on my site for the last 30 days. (I want to be able to study this on a per-page basis.) Thanks in advance!

            Reporting & Analytics | | Brand_Psychic
            0
          • theLotter

            Setting up Google Analytics for Subsites

            I currently have one main .com site and am planning on launching geo-location subsites .co.uk, .com.au, .ru, etc... Traffic will flow between both sites and some of the content on the subsites will be duplicate and therefore include a canonical tag to the main site. I want to set up GA to capture who is going to the subsites and vice versa and correctly capture crossover traffic.  Any advice on implementing advanced analytics directly (or links to sources that will direct me the right direction for this project)

            Reporting & Analytics | | theLotter
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.