How to use articles most effectively
-
I have a client that is expert in her field and is great at writing detailed articles but am not sure exactly how to use this to her advantage. I would greatly appreciate advice from any expert in this field on how to use this to build links and improve on the popularity of her site.
Thanks for your help!
-
You want to put out unique content. Article directories have a ton of links, are not as relevant, and as a result, have low link value. It takes a while to write a quality article. Use your time on what will have the highest return.
It's best to put your content directly on your site, blog, and supplement that with guest blogging. All of it unique and high quality.
-
Put your best content on your own website. Have her create an incredible resource section for her field. Literally, aim to make it the BEST CONTENT ON THE WEB for that topic.
Other high quality content can be shopped around to relevant blogs and informational websites for guest post opportunities, as Daniel pointed out. But in order to get the most mileage from your content, put it on your own website. Then, let other webmasters and bloggers know about the INCREDIBLE resource you have created - if your content is really the best on the web, you should have no problem getting people to link to it.
-
Thanks Daniel - much appreciate your advice! Would you by any chance know the strength of posting/syndicating in Article Directories as well? Is there any particular one that shows to be better than others?
-
Also, if she has the time to regularly write, have her start a blog for her site. This will draw in searchers to her main site and when she continually puts out great information, people will want her to guest blog.
-
Finding opportunities for her to write articles should be easy if she is a recognized expert. If she is under the radar, she will have to win over authors of popular related blogs and sites with engaging content. A simple Google search should discover which informational sites rank highly for your industry. Have her study the sites, find out what kind of content makes the blog/site, and then write a guest article catered to that blog/site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Online Communities for link building..
Hello. All I have a question in regards to online communities. Is joining an online community( i.e. Industry related forums, commenting on industry related news sites, responding to blog post) a good way to do link building? I don't mean in the sense of spamming but actually being an active part of a online community and adding valuable to the conversation. I have tried posting blog post on a industry related online community: biggerpockets.com but this site does not show up as a link when I pull an open site explorer for my website. Any suggestions ?
Link Building | | AubbiefromAubenRealty0 -
Has anyone posted articles on beforeitsnews(dot)com?
Has anyone posted articles on beforeitsnews(dot)com? Is this site good/bad/a waste of time?
Link Building | | Linda-Vassily0 -
Best place to submit articles for syndication
We are trying to find the best service to use to syndicate our articles. There are so many services to pick from. Our articles are from 500-600 words and are well written. Can someone pass on a referral.
Link Building | | spotya010 -
Should I use Article Submitter software?
I've downloaded Article Demon a while ago and have been trying to use it all though it hasn't been as easy to use as I would have liked. I was just wondering what you guys feel about Article Submitting software, if it's useful or if it's a waste of time? Regards
Link Building | | HeadStud0 -
What would you do with unqiue articles?
Hi, If you had 10 articles which are unqiue and around 400 - 600 words what would you do with them? I personally would more then likely put on squidoo, wordpress, blogger, weebly, hub pages etc and orientate the setup of these around my target keyword so the title tags, urls, h1's and content are around the term and then place anchor text links (2 of them) in the content of each one. I would then social bookmark each on the top 10 sites. Because it takes so long for me to write the content I sometimes think would it be best to put on the onsite blog. What would others do with this content, is there something else I could do with it that would have a great impact on rankings?
Link Building | | activitysuper0 -
Ezine Articles
How much do other people rate Ezines as a provider of articles and incoming links. What are peoples experiences. It has to be one of the most strict article sites but does this make it the best ?
Link Building | | onlinemediadirect0 -
I don't know if i should post my articles to other forums or sharing sites to create back links?
All the articles on my blog are written on my own. I write about 5 ones per month. I don't know if i should post my articles to other forums or sharing sites to create back links? I have heard that it may cause adverse effect because my blog will be crawled more slowly than those forums, so Google will consider the articles on my blog (as) copies. Is that right?
Link Building | | tranduchieu0 -
Article Marketing - still valid if done right?
Much of the work I do tends to be on a lot of small to medium sized company websites, the kind of businesses that do not have thousands of pounds to spend or the budgets to create reems of quality content. That said, neither do the competition so one approach that has worked well in the past has been article marketing. The approach would usually be to develop some relevant content for the site itself, even if that is just a range of service type landing pages or answers to relevant customer problems and then build links from the article marketing sites (primarily ezinearticles.com). An average approach would be to write articles that are relevant to the individual services, for instance, problems that can be solved by the service and then to link these articles back to the service pages with the desired keywords in the anchor text. Another approach has been to develop an article with the client that solves a common customer problem for their own site and then to write a few summarised versions of the article for the article marketing sites. Again, with the intention of gathering traffic, giving a basic answer and linking back to the main article with the main keywords we wish to rank this page for. For smaller sites serving a fairly tight geographic area this approach, combined with submission to some quality directories (local and niche) has been a strong combo historically. I know there is a lot of junk on the article marketing sites and there could be negative affects from posting loads of pointless articles but using them properly, to broaden the net, provide answers (albeit summarised) and generate links - is this still a valid approach post the Google Farmers update? It may be interesting to see how the article sites like ezine have to tighten up the editorial process now and if the content becomes better across the board, it may possibly strengthen this approach over time. Do any of you still use article marketing as part of your SEO campaigns? If so, what are your strategies and where do you use? Would love to hear your thoughts folks. Marcus
Link Building | | Marcus_Miller0
