How to use articles most effectively

[cbare]

I have a client that is expert in her field and is great at writing detailed articles but am not sure exactly how to use this to her advantage. I would greatly appreciate advice from any expert in this field on how to use this to build links and improve on the popularity of her site.

Thanks for your help!

[DanSpeicher]

You want to put out unique content. Article directories have a ton of links, are not as relevant, and as a result, have low link value. It takes a while to write a quality article. Use your time on what will have the highest return.

It's best to put your content directly on your site, blog, and supplement that with guest blogging. All of it unique and high quality.

[AnthonyMangia]

Put your best content on your own website.  Have her create an incredible resource section for her field.  Literally, aim to make it the BEST CONTENT ON THE WEB for that topic.

Other high quality content can be shopped around to relevant blogs and informational websites for guest post opportunities, as Daniel pointed out.  But in order to get the most mileage from your content, put it on your own website.  Then, let other webmasters and bloggers know about the INCREDIBLE resource you have created - if your content is really the best on the web, you should have no problem getting people to link to it.

[cbare]

Thanks Daniel - much appreciate your advice! Would you by any chance know the strength of posting/syndicating in Article Directories as well? Is there any particular one that shows to be better than others?

[DanSpeicher]

Also, if she has the time to regularly write, have her start a blog for her site. This will draw in searchers to her main site and when she continually puts out great information, people will want her to guest blog.

[DanSpeicher]

Finding opportunities for her to write articles should be easy if she is a recognized expert. If she is under the radar, she will have to win over authors of popular related blogs and sites with engaging content. A simple Google search should discover which informational sites rank highly for your industry. Have her study the sites, find out what kind of content makes the blog/site, and then write a guest article catered to that blog/site.