Short description about our search results drop + forum moving to subdomain question.
-
Hello,
here is our story. Our niche is mental health (psychology, psychotherapy e.t.c). Our portal has thousand of genuine articles, news section about mental health, researches, job findings for specialists, a specialized bookstore only with psychology books, the best forum in country, we thousands of active members and selfhelp topics etc.
In our country (non english), our portal has been established in 2003. Since then, for more than 15 years, we were no 1 in our country, meaning that we had the best brand name, hundreds of external authors writing unique content for our portal and hundreds of no1 keywords in google search results. Actually, we had according to webmaster tools, more than 1.000 keywords, in 1 and 2 position. (we were ranking no1 in all the best keywords).
Before 2 years, we purchased the best domain in our niche. I ll use the below example (of course, domains are not the real ones):
We had: e-pizza.com and now we have: pizza.com
We did the appropriate redirects but from day one, we had around 20-30% drop in search engines. After 6 months -which is something that google officialy mentions, we lost all "credits from the old domain.. .and at that point, we had another 20-30% drop in search results.Further more, in any google core update, we were keep dropping. Especially in last May (coronovirus update), we had another huge drop.
We do follow seo guides, we have a dedicated server, good load speed, well structured data, amp, a great presence in social media, with more than 130.000 followers, etc.
According to our investigation, we came to one only conclusion: that our forum, kills our seo (of course, noone in our team can guarantee that this is the actual reason of the uge drop in may-in coronovirus google core update).
We believe that the forum kills our seo, because it produces low quality posts by members. For example, psychopharmacology in a very active sections and we believe, google is very "sensitive" in these kind of posts and information.
So here is the question: although the forum is very very active, with thousands of new topics and posts every month, we are thinking of moving it to a subdomain, from the subfolder that now is.
This will help our domain authority to increase from 38 that is stuck 2 years now, to larger scales. We believe that althougth this forum gave a great boost to the portal, in the past 10-15 years, it somehow makes a negative impact now.If I could give more spesific details, I d say this: in all seo tools we run, the best kewwords bringing visitors to us, arent anymore, psychology and psychotherapy and mental health and this kind of top-keywords, but are mostly the ones from the forum, like: I want to proceed with a suicide, I m taking efexor or xanax and they have side effects, why i gain wieght with the antidepressants I get etc.
1. Moving our forum to subdomain, will be some kind of pain, since it is a large community, with thousands of backlinks that we somehow must handle in a proper way, also with a mobile application, things that will have to change and probably have some kind of negative impact.
Would that be according to your knowledge a correct move and our E-A-T will benefit for google, or since google will know that the subdomain is still part of the same website/portal, it will handle it somehow, the same way as it does now?
I have read hundreds of articles about forum in subdomains or in subfolders, but none of them covers a case stydy like ours, since most articles are talking about new forums and what is the best way to handle them and where is the best place to create them (in subfolder of subdomain) when from scratch.
Looking forward to your answers.
-
Thank you for your answers.
One more question: I read articles that google, when taking about E-A-T, although it treats subdomains as a separate domain, it still knows that this is still somehow connected with the main domain, so the subdomain will still negatively affect main domain rankings almost the same as having the forum in subfolder.
If that is true, then I come with the below situation:
1. The main domain wont get back its old - great rankings by removing the forum from subfolder to subdomain.
2. The forum that 15 years now is the best in country with thousands of posts and visits, it will loose it;s traffic, too.Confused!! Any opinions on that?
-
I would definitely move your forum to a subdomain. Also, since your website is in EAT niche then have to be very careful about the content that people post on your forum. I am pretty sure that you are losing traffic bc of the health-related topics on your forum. These topics are not backed by any experts, but just random members.
-
An interesting dilemma. Often, UGC like forums or reviews is considered as a boost for SEO. But it seems you have concluded that in your case, it is a detriment.
I'm not completely certain of what would be the best strategy in your case, but I suggest you might start with exploring the main reasons why the forum is hurting your rankings (assuming it is). One possibility is that the forum content might contain links to spammy sites. To combat that, you might nofollow those links which are inserted into your user generated content. Perhaps even use the new-ish rel=ugc tag whcih Google introduced (https://webmasters.googleblog.com/2019/09/evolving-nofollow-new-ways-to-identify.html)
Another strategy might be to leave the UGC in place, but to make it not crawlable. For example, reading it into the page using a script from another URL which is disallowed in your robots.txt file. If I were to explore this method, I woudl probably start with some experiements on just a few pages, to measure the impact (out of caution in case the assumption that UGC is the culprit might be incorrect).
Lastly, the forum does not need to be on the same root domain as the website. Again, I'm not sure this would be a positive move or not, but you could register an entirely different domain, and even disallow crawling. Or, it could be another subdomain on your root domain, but again with disallowed crawling. If you want people to be able to find the forum, but are worried about the content being indexed, you could only allow crawling of a few key pages on it whcih are non-UGC.
But mainly, I think your challenge seems to be a very good candidate for running some experiments, rather than relying on opinions from those of us (myself included) who haven't been in your exact scenario before.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdomain cannibalization
Hi, I am doing the SEO for a webshop, which has a lot of linking and related websites on the same root domain. So the structure is for example: Root domain: example.com
Intermediate & Advanced SEO | | Mat_C
Shop: shop.example.com
Linking websites to shop: courses.example.com, software.example.com,... Do I have to check which keywords these linking websites are already ranking for and choose other keywords for my category and product pages on the webshop? The problem with this could be that the main keywords for the category pages on the webshop are mainly the same as for the other subdomains. The intention is that some people immediately come to the webshop instead of going first to the linking websites and then to the webshop. Thanks.0 -
Search queries results Wrong
Hey there, My website shows Wrong Search Queries in Google Search Console, Also Shows URLS which are not there in my website, Which Shows in crawl Errors. here i have attached Screenshot . http://prntscr.com/egzl88 Please Help me out how i can Deindex This type of URLs From Google index, & make My main pages crawl First in Google Search. because of this my website Ranking Also lost, Please any Expert can help out.. Thanx in advance.
Intermediate & Advanced SEO | | pooja.verify030 -
Site: search showing funny results
Hi When i do a site: search on my domain the very last result it returns is a URL which is listed as my domain but does not exist on my website. When clicked it redirects to a really spammy page. If im not being clear just let me know, quite hard to explain the situation! Any thoughts to get rid of this?
Intermediate & Advanced SEO | | TheZenAgency0 -
Local Listing Question
We will be starting local SEO efforts on a medical practice that has 4 locations & 15 doctors each location (so 60 listings total). I will submit each doctor & each location to InfoGroup, LocalEze, Axciom & Factual. Also, I will only submit each location (not doctors) to Google. The problem I'm seeing is the fact that each listing would have the same exact phone number - it all goes to one main routing center. What kind of problems could come of this? Do we need a separate phone numbers for each of the four locations (at the very least)?
Intermediate & Advanced SEO | | JohnWeb120 -
SEOMOZ Diagram question
Hi, On this SEOMOZ help page (http://www.seomoz.org/learn-seo/internal-link) the diagram explaining the optimal link structure (image also attached) has me a little confused. From the homepage, if the bot crawls down the right-hand link first, will it not just hit a dead end where it cant crawl any further and disappear? OR... will it hit the end of the structure and then crawl backwards to the homepage again and follow down another link and then just repeat the process until all pages are indexed? Cheers pyramid.jpg
Intermediate & Advanced SEO | | activitysuper0 -
Search Spike over the weekend
I own a website, and recently had a HUGE spike in organic search traffic from Google over the weekend. It seems to be going back down. Anyone have any idea why? Anyone have any similar experiences? odd-traffic.png
Intermediate & Advanced SEO | | alhallinan1 -
Traffic has dropped off a cliff
I just spent thousands of $$ redesigning my site. Have a Wordpress site now with Yoast SEO. However, my organic traffic has dropped of a cliff. Can any of you help me figure out why? www.UltimateBasicTraining.com
Intermediate & Advanced SEO | | StreetwiseReports1 -
On Page question
HI folks, I have a warning that I have missing meta tag descriptions on two pages. 1) http://bluetea.com.au/wp-login.php 2) http://bluetea.com.au/wp-login.php?action=lostpassword Is this something I should just ignore? Or is there a best practice I should be implementing? Thank you for your time
Intermediate & Advanced SEO | | PHDAustralia680