Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Special Characters in Negative Keywords in Ads

Paid Search Marketing

1021

DmitriiK last edited by

Howdy, fellow mozzers,

I came across this weird suggestion in my Bing account (screenshot link: https://dmitrii-regexseo.tinytake.com/tt/NDY3OTc5NF8xNDgyMzY4OA)

It almost that the dollar sign in the negative keyword is acting like a wildcard character, or being disregarded completely.

I did some tests, it seems that in Google Ads that is not happening.

Does anyone have an idea if this is normal behavior? I have never seen this before.
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

AdGroup by Match Type or by Keyword?

Hi, Will someone please tell me which AdGroup structure makes the most sense? Grouping Keywords by Match Type? i.e. [pizza store], [pizza restaurant], [pizzeria], etc. or by Keywords? i.e. pizza store, "pizza store", [pizza store] We're basically trying to figure out which structure makes the most sense and which will allow us to earn the best quality score. I've heard of people using both strategies. Personally, I think it should be grouped, more often than not, by keyword. This enables one to tailor the ad and landing page to the specific keyword. I am curious to hear some reasons for grouping them the other way. Thanks for your thoughts.
Paid Search Marketing | | aua

0
How can I edit the URL for an ad?

Realised that the landing page for a paid ad is the wrong one. How do I edit the URL to take the user to another landing page?
Paid Search Marketing | | aleena_QD

0
PPC - Fixing the campaign so ads always rank in positions 1 - 3

Hi everyone, I have more of a SEO background than a PPC one so excuse me if this question seems simple. I have inherited a Google Adwords campaign and want to accomplish the following Fix the campaign so the ads only appear in positions 1 – 3. The campaign came with a relatively good structure. Is there some way I can fix the settings to accomplish this? Conversion rates are high but quality scores vary from 6 -10 Thanks
Paid Search Marketing | | Carla_Dawson

0
UTMZ not provided keywords

Hi everyone. We have implemented the new google ad tracking code and realized that on paid keywords we get the keyword in our UTMZ tracking cookie. However, if someone just searches a term we are not paying for we get "not provided" in the cookie. Does anyone know how to resolve this issue so we can track our keywords?
Paid Search Marketing | | Sika22

0
Will a javascript rewrite of city names on a home page from PPC traffic affect SEO negatively?

We have a client that was originally based out of Orlando and the entire website is SEO'ed for Orlando. In the long term we will start SEO'ing for Tampa. But In the short term, we want to drive traffic from Tampa to the website but we want that traffic to know the business specializes in Tampa service (he has local teams there). We are already using a ?_vsrefdom=changemynumber to change the phone number dynamically to a tampa area code for tracking purposes. We want to dynamically change all iterations of 'Orlando' with 'Tampa' using the same javascript. Does this cause any SEO problems or trip any alarms with Google?
Paid Search Marketing | | Highforge

0
Youtube ad video ppc

anyone has any experience with youtube for adwords and how its converting, etc? tips on how to really narrow it down to keyword level and making sure impressions are based on your preferences? Thanks
Paid Search Marketing | | PaulDylan

0
Running image ads with text is better? - anyone have the link?

Blank mind and cant find the Google research (or maybe it was someone else) that showed that sales were better when running image ads alongside your text ads Does anyone have that link? Cheers S
Paid Search Marketing | | firstconversion

1
Tools to Discover the Keywords Competitors are Buying in Adwords

Is there a tool that you can use to find out what words a competitor is using for google adwords?
Paid Search Marketing | | jaredspencer

1