Do old backlinks still help with new URL with 301 redirect? Also I added the www. How does this affect it all?
-
I changed my URL from exampledetailing. com to exampleautodetailing. com. It is redirected with a 301. Also, it is on Squarespace AND I opted to add the www. So will the old backlinks of exampledetailing. com still help the new URL exampleautodetailing. com or do I need to try and update all the links? Also, future links, do I need to include the www. or just the root domain of exampleautodetailing. com or even the whole https://wwwexampleautodetailing. com? I believe the www is considered a sub domain and a new entity on Google, so I am not sure how that works. Thank you!
-
So about updating links to the new one. I see that you said that I should use the https://www.domain.com at all times.
Then you said that the www is considered a new entity, but then you mention that it was ok to not use the www in my domain.
Are you talking about the backlinking domains I do from here or on the actual website itself?
Last thing. is the backlinking rule that it should always match the exact way it shows in the URL bar? So for example https://www.domain.com should always be https://www.domain.com and never https://domain.com or even domain.com?
-
Hi there,
You still will get value from your backlinks if you do a 301 redirect on the server level. When doing 301 redirect you are losing about 30% of SEO juice, so it is better to update your links to the new site. For the new links, you should link them to https://www.domain.com at all times. Yes, you are correct www ( CNAME) subdomain is considered as a new entity, that's why it is ok not to use www in your domain.
Ross
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Domain Link Building Order - When to 301 Redirect?
Hello Everyone - I am trying to lock down the best Local SEO and link acquisition order for 1 1/2 month old Domain. The Domain is clean - No History - Registered in WMT's on January 20th It's a service franchise website consolidating about 5 independent locations into a single branded site. The each location now has it's own location page on the new site: www.examplesite.com/Location-1 I'm considering the best timing to add 301's to the current Locations individual websites, to the locations pages on the new site.Some of which are currently ranked well (position 2) for one of their primary commercial terms. www.individuallocationsite.com ---> www.examplesite.com/Location-1 I don't want to lose that ranking, but will need to do the 301 redirect at some point. Should I - A.) Complete all of the Citation Work, Natural Profiles, Blog Posts...etc FIRST and let the new website age before 301'ing the locations? Giving it the best chance to have no interruption in those rankings? B:) 301 All the properties into the new website first and start all of the other Local SEO work second? C:) Something else? Thanks in Advance
Local Website Optimization | | CRO_first0 -
How best to clean up doorway pages. 301 them or follow no index ?
Hi Mozzers, I have what is classed as doorway pages on my website. These have historically been location specific landing pages for some of our categories but from speaking to a number of different webmasters , then general consensus is that they are not in google guidelines so I will be getting punished by having them. My options are : I can 301 the pages back to their original category pages . This will conserve some link juice to pass back to the respective category page. I can set these as Follow No index. Not sure what will happen here with regards to link value etc. What would be best ?... Some of the pages do currently rank "fairly well" for some of the locations so I am getting traffic from them but I also know I will be getting a algorithmic penalty for having them so how best I clean these up ?. Also , by cleaning up the site structure , would I see any benefit here ? or will I have to wait for a new panda update/ refresh ? I thought the panda refresh won't use a new dataset thanks Pete
Local Website Optimization | | PeteC120 -
Server response time: restructure the site or create the new one? SEO opinions needed.
Hi everyone, The internal structure of our existing site increase server response time (6 sec) which is way below Google 0.2sec standards and also make prospects leave the site before it's loaded. Now we have two options (same price): restructure the site's modules, panels etc create new site (recommended by developers)
Local Website Optimization | | Ryan_V
Both options will extend the same design and functionality. I just wanted to know which option SEO community will recommend?0 -
Image URLs changed 3 times after using a CDN - How to Handle for SEO?
Hi Mozzers,
Local Website Optimization | | emerald
Hoping for your advice on how to handle the SEO effects an image URL change, that changed 3 times, during the course of setting up a CDN over a month period, as follows: (URL 1) - Original image URL before CDN:www.mydomain.com/images/abc.jpg (URL 2) - First CDN URL (without CNAME alias - using WPEngine & their own CDN):
username.net-dns.com/images/abc.jpg (URL 3) - Second CDN URL (with CNAME alias - applied 3 weeks later):
cdn.mydomain.com/images/abc.jpg When we changed to URL 2, our image rankings in the Moz Tool Pro Rankings dropped from 80% to 5% (the one with the little photo icons). So my questions for recovery are: Do I need to add a 301 redirect/Canonical tag from the old image URL 1 & 2 to URL 3 or something else? Do I need to change my image sitemap to use cdn.mydomain.com/images/abc.jpg instead of www.? Thanks in advance for your advice.0 -
Nominet have made the geographic new TLD available for UK. How will this affect SEO?
Nominet have made a new TLD available, the .uk TLD. Some might argue that this is a cynical move by Nominet to get more money out of British businesses, but either way, we need to decide how we handle this. As I see it we have 4 options. 1. Do nothing - At the moment, only websites can register their .uk domain. That won't last for ever though, and eventually, if we don't register it, someone else will.
Local Website Optimization | | Stewart_SEO
2. Register a domain but do nothing with it.
3. Register a domain and simply redirect it to the existing .co.uk domain. I suspect this is the best option.
4. Register the .uk domain and redirect the .co.uk domain to the new domain. From a technical point of view, what is the best option? For businesses that have multi-lingual sites the 4th appears the best option but why do we need to act when we do not even know the SEO value of any of this, and where Google sit regarding the new British TLD?1 -
URL structure for local SEO
Hi fokes, question; which url structure is best for local rankings. For example: when I want to rank on the keyword: "Plumber Londen". And I dont have plumber in my brand. What is the best url structure: example.com/plumber/londen example.com/plumber-londen
Local Website Optimization | | remkoallertz1 -
Rebranding a Website to a new Domain Name
Hi All, I'm looking to rebrand my current website to a new domain name.
Local Website Optimization | | Mark_Ch
In short the current website has out grown it's potential. The domain name is not memorable nor is it attracting a wider audience.
I will create my new website and 301 redirect the old website to the new, hence pass SEO value. Google Places
Having spoken to Google they tell me that I can simply change the URL in Google Places to the new URL. Articles on my current website
I have a number of rich content articles on my current website, can I simply create my new website and copy & paste these previously written articles? Google+, Twitter, Facebook, etc.
What should I do for accounts associated with the current website? Any other useful information would be much appreciated. Regards Mark0 -
Bad Backlinks and Copied Website
Since last fall our rankings have been steadily decreasing in position and now we are no longer showing in Google Local positions. We still have decent organic rankings but Local is our primary concern. My website: http://www.petmedicalcenter.com I did some digging and found a ton of spammy looking domains linking back to my site. I took a screenshot from Google Webmaster Tools - Links to Your Site page. http://screencast.com/t/8yYh65xlOU2y I am not sure how this happened as I did not add our URL to most of those websites. Also, I found that this website: http://justinchina.co.uk - has copied our entire website. Every time I make an update to the site, that webpage updates as well. At this point I don't know how to go about cleaning up this mess. Most of those linking domains do not have a contact button and I doubt they would remove my links at my request. Should I use Google's disavow tool? Any thoughts on that? or ideas? Thanks for your help! Brant
Local Website Optimization | | BCB11210