Do old backlinks still help with new URL with 301 redirect? Also I added the www. How does this affect it all?
-
I changed my URL from exampledetailing. com to exampleautodetailing. com. It is redirected with a 301. Also, it is on Squarespace AND I opted to add the www. So will the old backlinks of exampledetailing. com still help the new URL exampleautodetailing. com or do I need to try and update all the links? Also, future links, do I need to include the www. or just the root domain of exampleautodetailing. com or even the whole https://wwwexampleautodetailing. com? I believe the www is considered a sub domain and a new entity on Google, so I am not sure how that works. Thank you!
-
So about updating links to the new one. I see that you said that I should use the https://www.domain.com at all times.
Then you said that the www is considered a new entity, but then you mention that it was ok to not use the www in my domain.
Are you talking about the backlinking domains I do from here or on the actual website itself?
Last thing. is the backlinking rule that it should always match the exact way it shows in the URL bar? So for example https://www.domain.com should always be https://www.domain.com and never https://domain.com or even domain.com?
-
Hi there,
You still will get value from your backlinks if you do a 301 redirect on the server level. When doing 301 redirect you are losing about 30% of SEO juice, so it is better to update your links to the new site. For the new links, you should link them to https://www.domain.com at all times. Yes, you are correct www ( CNAME) subdomain is considered as a new entity, that's why it is ok not to use www in your domain.
Ross
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Capturing HTTP referrer in GA when a 301 is stripping the source parameters
Good day, To make a long story into a short one - have you ever had any experience or encounter where you've needed GA to capture the HTTP referrer of your traffic before a 301 redirect script triggers (and thus strips the original source of traffic)? I am working with a multitude of sites where the TLD redirects to a language directory, and because many of the referring sites and sources of traffic come into the TLD and then hit a 301, the referring source is then lost and most of this then shows as Direct traffic to the language directory (the effective 'home page').in GA. Would sincerely appreciate any inputs you might have about how to effectively capture these sources as a workaround. I'm probably in need of a smart analytical fix, a clever tagging method or some development amendment that is unfamiliar to me. For the sake of this discussion, building the TLD up to an existing page is not a viable or feasible fix in this instance. Thank you!
Local Website Optimization | | Saatchi_HU0 -
Is CNAME / URL flattening a bad practice?
I recently have moved a number of websites top a new server and have made the use of CNAME / URL flattening (I believe these are the same?). A network admin had said this is an unrecommended practice. From what I have read it seems flattening can be beneficial for site speed and SEO even if very little.
Local Website Optimization | | Dissident_SLC0 -
If I am starting a new business, similar to my existing business...
Howdy MOZ community, I hope you are enjoying the last days of summer as much as we are here in Toronto-Canada.I own an Air Duct Cleaning business, I have done the web design as well as SEO, My website is currently ranking for quite a few keywords (some of them on the top of the SERPS) special thanks to MOZ for their awesome tools and blog posts.I am starting a Mobile Car Detailing business, Despite the fact that my Duct Cleaning domain is 5 years old with a DA of 42 and PA of 40 (main page).Would it be better for me to just add pages to my existing website (despite the fact that both businesses are in a cleaning niche) or would it be better for me to start another website from scratch? Would it be a bonus for me in terms of my current DA to add pages to my existing website.like for example: www.mywebsite.ca/Mobile-Auto-Detailing or would I get penalized for it? I thank you all for answering my question. Alex
Local Website Optimization | | DustChasersToronto0 -
URL and title strategy for multiple location pages in the same city
Hi, I have a customer which opens additional branches in cities where he had until now only one branch. My question is: Once we open new store pages, what is the best strategy for the local store pages in terms of URL and title?
Local Website Optimization | | OrendaLtd
So far I've seen some different strategies for URL structure:
Some use [URL]/locations/cityname-1/2/3 etc.
while others use [URL]/locations/cityname-zip code/
I've even seen [URL]/locations/street address-cityname (that's what Starbucks do) There are also different strategies for the title of the branch page.
Some use [city name] [state] [zip code] | [Company name]
Other use [Full address] | [Company name]
Or [City name] [US state] [1/2/3] | [Company name]
Or [City name] [District / Neighborhood] [Zip Code] | [Company name] What is the preferred strategy for getting the best results? On the one hand, I wish differentiate the store pages from one another and gain as much local coverage as possible; on the other hand, I wish to create consistency and establish a long term strategy, taking into consideration that many more branches will be opened in the near future.1 -
Moving from html to wordpress site - 301's
Hello, I recently took control of my website from a web designer. I have been reading as much as I can regards SEO etc to make long term improvements to my site. The site was a basic 4 page website for a local cleaning company. Consisting of a homepage, services page, testimonial and contact page. The site performed reasonably given it's lack of detail or SEO but probably only because the level of competition isn't great. I am in the process of rebuilding the site in wordpress and with SEO in mind I intend to have more than 1 page regards services. I have 301'd my services.html page to my number 1 keyword term to gain any little link juice that is available. Now to my questions... Should I be doing this with the other pages? Is it worth 301'ing my contact us page? Is there anything to be gained by doing so? Again should I 301 the index.html to the new homepage? Been reading about this and the issues relating to loops etc but cannot find a definite answer regards the need? Last scenario - lets say my testimonials.html page has some link juice would it be beneficial to 301 that to 1 of my new service pages to give that a kick start as opposed to making a less important page like another testimonials page more powerful? Hope this makes sense, I am a beginner just thinking out loud. Thanks
Local Website Optimization | | sfrediktru80 -
Multiple Locations with Branded Name/Keyword in URL
I have a client, let's call him "Bob". Bob has 2 stores where he sells "Widgets", Bob's Widgets and Bob's Widgets South. These locations are roughly 40 miles from each other and serve two different marketplaces. Each location has their own website "www.bobswidgets.com & www.bobswidgetssouth.com". Each location is run by different individuals. The Store Manager at Bob's Widgets is complaining that when you type "Bob's Widgets" into the search engines "Bob's Widgets South" website is indexing in the 2nd and/or 3rd position. The Store Manager at Bob's Widgets feels that Bob's Widgets South could be stealing business from him because of the way Google is indexing the sites. I have explained to him that the keyword the user is typing in is in both names of the locations and in each URL and this is prompting the search engine to index both sites. Am I missing something else???
Local Website Optimization | | mittcom0 -
Updated site with new Url Structure - What Should I expect to happen ?. Also it's showing PR 1 for my urls on Opensite explorer
Hi All, We updated our website with a new url structure. Apart from the root domain , everyother page is showing up in opensite explorer with a page rank 1. Although we only went live with this yesterday, I would have thought that the 301's etc from the old urls would be coming through and the PR would show ?.. I am not familiar what to expect or what alarms bells I need to watch out for when doing this type of thing although I would probably expect a small drop in traffic ?..I don;t know what the norm is though so Any advice greatly appreciated? thanks PEte
Local Website Optimization | | PeteC120 -
Changing Menu Url and Menu Anchor Text
Hi All, I have a well established site. I would like to make a couple of adjustments to my main menu. 1] Replace a menu url with an established page url.
Local Website Optimization | | Mark_Ch
2] Rename a menu anchor text to something more meaningful. What impact would changing the menu have? Thanks Mark0