I'm finding it difficult to make a decision on keywords to select to target for new site?
-
Hi,
I'm doing keyword research for a small site and followed the standard keyword process of using Ahrefs and Google's keyword planner tools to see what keywords are being searched for my service.
There are keywords that have a higher avg monthly search volume but they are aren't as relevant as ones that include the word cheap or affordable for example but those ones are only 300 monthly searches per month which seems very small for the main page of the site.
Any advice what I should do in this scenario? Do I choose a more relevant keyword with lower search volume or go for one with much higher avg monthly search volume which is much more competitive?
-
@TZ1982 said in I'm finding it difficult to make a decision on keywords to select to target for new site?:
more relevant keyword with lower search volume
I think the best option is to choose the more relevant keyword with lower search volume . If your site is small you must fight for that keywords. You must think on the revenue. If you can't rank for big volume keywords you must rank for low traffic keywords but keywords that convert and improve your business.
-
Thank you for sharing this information and your experience!
-
I also have this issue with my project. would you help me?
-
-
Hello, I have a similar issue with my website.
-
Hello,
I advise you to pay attention to the KD (Keyword difficulty) really good metric on Ahrefs. Also on the number of ref domains per competitors page (average) for the needed keyword. That should help you take the win-win decision.
-
Hi there,
I would choose more relevant keywords with lower search volume since it might be easier to rank them in a short period of time. It might take you years to get to position number 1 for high volume keywords.
Ross
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My articles aren't ranking for keywords
Hello! I hope someone can help me...I've researched my keywords (long and short tail) for my articles but they are showing up as no ranking keywords. It looks like I've only got a few of my 15 articles which actually have keywords within - and I'm not sure why! Please can someone advise? https://www.el-well.com/helping-your-parents-declutter-their-home/ Thank you.
Keyword Research | | JessicaSilver1 -
When I use the Google search console to discover keyword phrases being used to drive visitors to my site I see some keywords that have the city name repeated (ex: web design sarasota sarasota, fl). Why?
When I use the Google search console to discover keyword phrases being used to drive visitors to my site I see some keywords that have the city name repeated (ex: web design sarasota sarasota, fl). Why does this happen?
Keyword Research | | Noblemoz1 -
Keyword Plan Of Attack
We have looked up our direct competitor to see what keywords they rank #1 for (aside from their own company name). We have narrowed it down to 3 that we want to focus on. Our plan is to build internal landing pages, external landing pages and beef up our content. Is that a good strategy to start or are we missing something?
Keyword Research | | IcarusSEO0 -
My home page doesn't rank for its brand keyword
I'm wondering why my website www.travelnasia.com home page URL does not rank in the top 50 for the brand keyword "travelnasia". Does this indicate a problem? A page linking to my site ranks at No 1. A domain listing for my site ranks No 2. A SiteJabber review of my site ranks No 3. My own privacy page ranks #4 and my Contact Us page ranks No 5. My home page is nowhere to be seen in the top 50. It does rank #1 for the qualified domain "travelnasia.com", just not for the unqualified domain. I just don't know what to make of that. My competitors all seem to rank #1 for their brands, so I'm not sure why I don't at least rank in the top 50 for mine.
Keyword Research | | Gavin.Atkinson0 -
How can I get a list of keywords related to my specific keyword?
With a keyword such as 'vacant land,' how can I find related keywords?
Keyword Research | | Jeraldine0 -
Is it limiting to target low volume keywords for niche sites?
I run a Chicago Bears forum and my long-term goal to make it the most popular Bears forum on the internet (I know, huge goal). Because of that, I've been focusing on optimizing it for the keywords 'chicago bears forum'. However, being new to SEO, I only checked now and saw the search volume for those keywords is barely 2,000. My question is, and this is probably an an obvious one, should I be switching my focus to more popular keywords such as 'chicago bears news' if I want to increase traffic to my forum?
Keyword Research | | Xee0 -
Keyword Research?
What is the best way and best tool to conduct Keyword Research for my site? With the Pro service is there a way to find out better keywords to add to my website? I am receiving emails that my web site is being crawled and will be completed in seven days and so far this is not a "Report Card"? is that correct? Thanks for any information
Keyword Research | | mikedw1 -
No idea where to start with keywords
I have a friend who owns an IT business in Pennsylvania. I have been on the adwords tool begging for keywords that people are searching for and I am getting no search results at all. I have tried all types of combinations- IT consultant Pennsylvania IT consultant PA network solutions pennsylvania computer tech pennsylvania ...and many variations thereof. Does this mean that maybe just no one looks for this type of business on google? What would you guys do in this situation? Thanks!
Keyword Research | | GroundFloorSEO0