Backlinking and Redirect links
-
Can anyone properly explain that whats the basic differnce between redirects? and backlinks?
my site lottery sambad is getting some 301 redirects, is that good or bad??
-
Hi there,
Thanks for the question. Moz have a really good guide on types of redirects here which is worth reading, but in summary - a redirect is designed to send users to a new URL if the old one has changed for some reason. It is also there for search engines to follow so that they can understand if a URL no longer exists and to pass ranking signals to the new URL. They basically reduce the need for a 404 page which can be a bad user experience, but redirects are best used to redirect users and search engines to similar pages.
When it comes to backlinks, it's pretty normal to have some backlinks pointing at your website which may be redirects, so I wouldn't worry too much. The main thing to avoid on your own website is having "redirect chains" which is a series of redirects put together. So for example, you may have:
Page A >> redirects to Page B >> redirects to page C >> redirects to page D.
This is a redirect chain and can cause issues for users and search engines. With the example above, you'd want a set of redirects:
Page A >> redirects to page D
Page B >> redirects to page D
Page C >> redirects to page D
This achieves the same effect but is far more optimal. On your own website, I'd recommend changing internal links so that they point directly to the correct URL where possible so that you avoid using redirects on your own site. They're fine to use, but not as optimal as linking to a page directly.
I hope that helps!
Paddy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I disavow these links?
Hi all, I have a ski website that I am currently performing a toxic backlink audit on. I have noted that a lot of the links being flagged as toxic/spammy by the tool I am using seem to be the same/similar sites with different URLs. The sites are vaguely related to skiing (relating to helicopter travel options for travelling to ski resorts) but it is concerning me that there are so many of them and they are being flagged as so toxic.
Link Building | | SolveWebMedia
Do you think it is worth disavowing these? Or contacting the owner to ask them to remove the link? I have included an example of some of the links below. https://www.cannes-helicopters.co.uk/index.php?menuopen=21&showcontent=5
https://nice-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5 Slightly different site but same favicon icon:
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://www.whitetracks-holidays.com/Helicopter_Transfers_Villars_Switzerland.htm Thanks in advance for any advice / help!0 -
I want to know about the Impact of Do-follow backlinks and No-follow backlinks for increasing DA.
Have Do-follow backlinks and No-Follow backlinks same value to increase Domain Authority in Moz? Recently, I have created 290 profile backlinks which was do-follow. But from yesterday I have seen all backlinks are no-follow now according to the decision of sites' owners. My site's DA has already increased up to 35. Will this DA fall gradually from now? Apart from it, if I have created same backlinks for my another site; will my DA be 35? Please try to clarify it. My site is: Homeworkpaper.net Thanks. Waiting for your valuable answer.
Link Building | | darrellpc1 -
Links
Hi, im wondering if links that is not exact anchor links gives any boost for rankings? Example if lets say somebody links to my site http://domain.com/category/article with anchor: domainname or url link.
Link Building | | Rob_I0 -
Link Auditing
Anyone have any useful ways to link audit? I'm stuck picking up the slack from a previous worker who decided buying links was a great idea for our clients.
Link Building | | CGR-Creative0 -
Links to main landing category page or links directly to products
I have an ecommerce website and a manufacturer is providing links directly to my website from their products pages because they do not sell directly online. What is my best linking juice power for this situation:
Link Building | | dsmolinski
Manufacturer A has a number of different brands: brand1, brand2, brand3 and a number of different products in each of it brands. They are currently linking their individual products to my individual products on my website. My website is setup like this:
my.com/manufacture-A
my.com/manufacture-A/brand1
my.com/manufacture-A/brand1/product1
my.com/manufacture-A/brand1/product2
my.com/manufacture-A/brand2
my.com/manufacture-A/brand2/product1
my.com/manufacture-A/brand2/product2 What is the best practice for this situation:
--Linking manufacturer product to my product
--Linking manufacturer product to my associated brand page
--Linking manufacturer product to main manufacturer page
--or something else? Thank you and I can provide more details if need be. Denny0 -
Penguin Recover: Remove links vs Burry Links
The best is to do both. However with those with limited resources, would building more links with branded and naked URL anchor links be a better solution than painstakingly asking every webmaster to remove links.
Link Building | | reprisemedia10 -
Sidebar Links
If I have x number of posts with sidebar having popular posts. Will each post acts as a link to popular posts? or will be penalized for site wide links? Thanks, Venkee
Link Building | | Venkee0 -
Free link on a Paid Link Blog
Hi there, I have been doing some outreaching, and managed to have a blog post accepted on a authority blog. They included links to my website, and I was very pleased with the placement. However, having browsed through the site, I was worried to see that they openly admit they allow 'reviews' of websites, with backlinks included, for $50 per review. I am worried I might be penalised without actually doing anything wrong. I did not pay for my link, but the link has been placed on a site which openly admits they accept payment for links. Should I be worried? Should I ask them to take it down? To date I have been told countless times by bloggers I am outreaching that if I pay $10, $50, $100 etc I can write a blog post. I have never accepted because of the risk of penalization. Now, unwittingly, I am linked to from a paid link site with a blog post that would look like I have paid for it because of the placement and style of back link. What do you think? Thanks,
Link Building | | giveacar0