How do we find keyword opportunities - but not just against 3 competitors...
-
Hello everyone!
How can I find out what might be a keyword opportunity against a competitor but make sure it's still a realistic opportunity in SERPS generally?*
After all, we are not just competing with 2 or 3 competitors. We are competing against everyone!
Perhaps there is a part of the keyword research process that helps? I can't help but think there's a wasted effort to just beat a couple of competitors unless you can rank well generally - especially if it's a competitive sector.
(*I'm not in the position of making lots of pages as part of a long-tail keyword/ content strategy so I need to focus on just a few and make them count)
Thanks in advance.
Mp
-
Hi,
I don't actually use the MOZ tools myself, but I know there are many good tools out there that will help you understand more about your competitors, including their more prominent keywords. But it isn't all about Keywords - you need to think about the articles that are going to power them. A good article isn't good enough - it needs to be amazing.
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword comparison and importance
hello, how can i compare two keywords? let's say i have i those two keywords: a) πτυχιακες εργασιες β) πτυχιακές εργασίες how can i see in what way most people are searching?
Competitive Research | | anavasis0 -
Why would a newly created site, have ranked ahead of our site for keyword that we are optimized for?
This newly created site has a DA of 1 and PA of 1, no backlinks, no optimized urls, the keyword they ranked better than us on was listed a total of 6 times on the homepage. Our PA is 29 and DA is 18 for the page that ranks for this keyword. They really copied a few elements of our site but made sure to change a few things, but also list at the bottom of their site 5 keywords that are crucial to our niche industry but they're all linking to the same page. Any ideas? It's an SEO guy running the site, we've watched them toy with adwords trying to be number 1, but not liking the price, so they are here and there with it. Mainly I don't see why they'd rank better for this keyword, we our site have prolly 500% more content that's both of quality and relevance to our customers, in the form of Pdfs, infographics, help sections, and video. Very baffled here, any advice would rock!
Competitive Research | | Deacyde1 -
Why is our website ranked lower but beats most competitors in full SERP report?
We are analysing why our website ranks so low (currently position 8 in serp). We beat our competitors in most areas. Also we produce by far the most useful content. Do not buy links or do any other malpractice. We have been for a long time ranked in top 3 (well mostly 1-2) positions. In the last year we have seen a decline to position 8-10 and we are not sure why this is the case. Can anyone suggest what we should be focusing on? We are clueless. All the practices we used to "know" now seem obsolete. m8qIeyC,Kf1LLei#0
Competitive Research | | urkeman0 -
Site Ranking for keywords that they haven't targeted in content
There is a site that I am constantly battling for the #1 spot for a particular keyword and I can't see that they are doing any link building, they are not using any anchor text for the keyword "at all" just their company name (not exact match) and their content doesn't even contain the keyword. I used Open site explorer to analyze their activity, but they are doing something I can't figure out from that data. Any other tools to use? I have higher quality links than them, post content nearly 5 times per week to my blog and their blog hasn't been updated in ages, I kill them in social media, there isn't one instance that they are better than my site and I only build quality driven links, no blog comment crap and get featured on lots of industry blogs for our work. I distribute my content very effectively, I just can't figure it out. They were no where about 5 months ago now they are tearing it up for lots of keywords in the industry top spots. I can build a few links and surpass them, but I have to do it every week or so and I think they are doing something fishy. I just want to figure out what they are doing and bury them. I don't want to post their url and mine here as I don't want them to see this post in search results.
Competitive Research | | photoseo10 -
Keyword Trouble
Having the worse time trying to figure out what keywords to use on my website. Run a E commerce site and we sell HID lighting and aftermarket Lighting or High Intensity discharge lighting. Now when thinking about why people would come to our site...the obvious reason would be to buy HID kits. BUT here is the problem, Every keyword that i throw into the seoMoz keyword difficulty tool or any other tool whether its Google or whatever comes back as super high competition for that word. Now i find low comp words but they don't really relate to my site and could kill my bounce rate percentage. Not sure what i could do or if anyone has any tips that can point me in the right directions. It sounds like i am going to have to muscle my way through this one. Any help please guys.
Competitive Research | | Horrific_ending0 -
Trying to rank against keyword in domain
I am trying to rank for let's say the keyword "their site" , my competitor has theirsite.com, with next to no seo but are ranking #1 , my site lets say is mysite.com/their-site my site is about the same age and has a PR of 4,their site has a PR of 0 and 2 backlinks, how difficult will it be to get to number 1, am at spot # 5 in google now. Thanks David
Competitive Research | | David750 -
How to find all the backlinks of a website?
Hello, I would like to know if there is a tool or a way to find all the backlinks of a website in order to understand how this site does get traffic? Thanks, JD
Competitive Research | | sarenausa0 -
What metrics are you using to build profiles of competitors Google Places pages?
Hi, I am attempting to put together a set of procedures to undertake when optimizing Google Places pages. Does anyone have a good list of metrics and methods for determining them in order to build profiles of competitors' Places pages? Thanks
Competitive Research | | networkelites0