Do I need multiple 301s to preserve SEO
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Many years ago I created website www.original.com. Two years ago I redirected website www.original to www.neworiginal.comusing 301 redirects. I have now created www.rebranded.com. I want to maintain all SEO value. Should I redirect both www.original.comand www.new original.com to www.rebranded.com? Or do I only need to redirect one of them and if only one which one? If I need only to redirect one can I delete the other, why or why not. Of course the url are fictitious. I truly appreciate your help
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Yes, you generally should handle your version 1 URLs and your version 2 URLs to redirect to your version 3. That's assuming that there are still some backlinks out there pointing to your version 1 URLs.
But, a best way to do this is to eliminate the hops. So, instead of having a redirect from version 1 to version 2 to version 3, you would update all the oldest ones so they go from version 1 directly to version 3. And also version 2 would go directly to version 3. That way you reduce your "redirect chains".
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So I need to continue redirecting both old urls to the new? I was hoping I could cancel at least one of them without SEO impact?
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