Do I need multiple 301s to preserve SEO
-
Many years ago I created website www.original.com. Two years ago I redirected website www.original to www.neworiginal.comusing 301 redirects. I have now created www.rebranded.com. I want to maintain all SEO value. Should I redirect both www.original.comand www.new original.com to www.rebranded.com? Or do I only need to redirect one of them and if only one which one? If I need only to redirect one can I delete the other, why or why not. Of course the url are fictitious. I truly appreciate your help
-
Yes, you generally should handle your version 1 URLs and your version 2 URLs to redirect to your version 3. That's assuming that there are still some backlinks out there pointing to your version 1 URLs.
But, a best way to do this is to eliminate the hops. So, instead of having a redirect from version 1 to version 2 to version 3, you would update all the oldest ones so they go from version 1 directly to version 3. And also version 2 would go directly to version 3. That way you reduce your "redirect chains".
-
So I need to continue redirecting both old urls to the new? I was hoping I could cancel at least one of them without SEO impact?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a difference in SEO ranking value between a single backlink from a domain and multiple backlinks
Hi all I see that Moz gives data on Linking Domains and also External Links. The former being the number of domains which have one or more links pointing at your site and the latter the total number of links, including multiple links on the same domain. Apart from the potential benefit of people clicking the links and coming to your site and so increasing traffic, is there any SEO ranking benefit from multiple links? The only one I can think of is that you MAY get benefit from different anchor text for each link...? I'd be interested to hear any comment or experience on this. Bob
Intermediate & Advanced SEO | | BobBawden10 -
JSON-LD With Multiple @type?
I'm working with an organization that is equal parts restaurant, hotel, and conference center. How should I place JSON-LD script on their website? I want to use @type specifications of restaurant, hotel, and meeting room because all those aspects of the organization function separately. What's the best way to go about this? Should I place three different scripts on the homepage or place each script on the individual pages dedicated to dining, lodging, conference center?
Intermediate & Advanced SEO | | Campaignium0 -
Multiple Instances of the Same Article
Hi, I'm having a problem I cannot solve about duplicate article postings. As you will see from the attached images, I have a page with multiple variants of the same URL in google index and as well as duplicate title tag in the search console of webmasters tools. Its been several months I have been using canonical meta tags to resolve the issue, aka declare all variants to point to a single URL, however the problem remains. Its not just old articles that stay like that, even new articles show the same behaviour right when they are published even thought they are presented correctly with canonical links and sitemap as you will see from the example bellow. Example URLs of the attached Image All URLs belonging to the same article ID, have the same canonical link inside the html head. Also because I have a separate mobile site, I also include in every desktop URL an "alternate" link to the mobile site. At the Mobile Version of the Site, I have another canonical link, pointing back to the original Desktop URL. So the mobile site article version also has Now, when it comes to the xml sitemap, I pass only the canonical URL and none of the other possible variants (to avoid multiple indexing), and I also point to the mobile version of the article.
Intermediate & Advanced SEO | | ioannisa
<url><loc>http://www.neakriti.gr/?page=newsdetail&DocID=1300357</loc>
<xhtml:link rel="alternate" media="only screen and (max-width: 640px)" href="http://mobile.neakriti.gr/fullarticle.php?docid=1300357"><lastmod>2016-02-20T21:44:05Z</lastmod>
<priority>0.6</priority>
<changefreq>monthly</changefreq>
image:imageimage:lochttp://www.neakriti.gr/NewsASSET/neakriti-news-image.aspx?Doc=1300297</image:loc>
image:titleΟΦΗ</image:title></image:image></xhtml:link></url> The above Sitemap snippet Source: http://www.neakriti.gr/WebServices/sitemap.aspx?&year=2016&month=2
The main sitemap of the website: http://www.neakriti.gr/WebServices/sitemap-index.aspx Despite my efforts you see that webmasters tools reports three variants for the desktop URL, and google search reports 4 URLs (3 different desktop variant urls and the mobile url). I get this when I type the article code to see if what is indexed in google search: site:neakriti.gr 1300297 So far I believe I have done all I could in order to resolve the issue by addressing canonical links and alternate links, as well as correct sitemap.xml entry. I don't know what else to do... This was done several months ago and there is absolutelly no improvement. Here is a more recent example of an article added 5 days ago (10-April-2016), just type
site:neakriti.gr 1300357
at google search and you will see the variants of the same article in google cache. Open the google cached page, and you will see the cached pages contain canonical link, but google doesn't obey the direction given there. Please help! duplicate-articles.jpg duplicate-articles-in-index.jpg0 -
Onsite SEO vs Offsite SEO
Hey I know the importance of both onsite & offsite, primarily with regard to outreach/content/social. One thing I am trying to determine at the moment, is how much do I invest in offsite. My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve. I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?
Intermediate & Advanced SEO | | BeckyKey1 -
SEO issues with Magento
Hi Everyone, We use Magento CMS for our site and we are having a frustrating time resolving our SEO issues. The site was very poorly managed in years past and in the past year I have redesigned and cleaned up many things. However we are recently having trouble with indexing and keyword ranking. Issue #1: Our main keyword ranking has dropped quite a bit while our other less important keywords have steadily risen. I suspect a very strict robots.txt implemented back in early January may have been the culprit. We have since been modifying it with out much luck. Many of our pages are still blocked. 12/05/12 : ranked 12th 1/09/13: ranked 19th 1/16/13: ranked 35th Now: out of top 50 (52nd) Issue #2: Not a single image is being indexed. We are 0 for 582 according to Webmaster tools. Not sure why... Any help and advice would be greatly appreciated as I have great determination and interest in learning the correct way to fix/do this. Site: www.scojo.com Thanks
Intermediate & Advanced SEO | | t_parrish0 -
Do i need to set up a reverse proxy?
Ahoy all, just through another audit - we have a terrible CMS which is ecommerce based only which doesnt allow us to blog or write much content, we have our blog as a seperate WP in our ftp panel and comes up as www.palicomp.co.uk/blog and our site is www.palicomp.co.uk - my question is do i need to set up a reverse proxy so this is classed as one site and my blog provides more value or would it only matter if it was set up as blog.palicomp.co.uk? Many thanks, Chris
Intermediate & Advanced SEO | | palicomp0 -
Multiple URLs for the same page
I am working with a client and recently discovered that they have several URLs that go to the same page. http://www.maps.com/FunFacts.aspx
Intermediate & Advanced SEO | | WebMarketingandDesign
http://www.maps.com/funfacts.aspx
http://www.maps.com/FunFacts.aspx?nav=FF
http://www.maps.com/FunFacts.aspx?nav=FS
http://www.maps.com/funfacts.aspx?nav=FF
http://www.maps.com/funfacts.aspx?nav=ffhttp://www.maps.com/FunFacts.aspx?nav=MShttp://www.maps.com/funfacts.aspx?nav=
http://www.maps.com/FunFacts.aspx?nav=FF#
http://www.maps.com/FunFacts
http://www.maps.com/funfacts.aspx?.nav=FF I am afraid this is happening all over the site. So, my question is: Is this hurting the SEO and how? If so what is the best way to go about fixing this problem? Thanks for your help!0 -
Page Titles SEO Title
Hi, I run an e-commerce store and within the CMS I define the SEO title, SEO description and SEO keywords for each item. I spoke to a SEO firm who advised me to start every product title with the colour, as this will reduce the duplicate page titles and serve me well in the future. Whats everyones view on this? Does naming something Grey Armani Jeans | Armani Jeans from Designer Boutique stand up better against Armani Jeans Grey | Armani Jeans from Designer Boutique? Any help or tips on how to format the page titles and descriptions would be great. Thanks Will
Intermediate & Advanced SEO | | WillBlackburn0