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Why would the review count be different between the Ad and the Organic result?

Reviews and Ratings

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BrianAutoshopSEO last edited by

A client inquired about this after finding that their review count was different on their Google Ad that appeared in the map pack compared to their organic result right below it. I am stumped so any thoughts or reasoning as to why this is the case would be appreciated. See attached screenshot!

Lptujep
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