Domain Authority important if we pursue longtail non-competitive keywords?

[cmavroudisyahoocom]

Hi,

We currently have a relatively low DA score of 26. We have been working to increase it but of course it takes time.

We are starting to adapt our approach and rank for non-competitive, long-tail keywords.

If our DA is very low, will this affect our longtail keyword ranking even though there is very little competition for those?

Thanks

[cmavroudisyahoocom]

@blueprintmarketing Thanks for that Tom

[BlueprintMarketing]

@cmavroudisyahoocom DA is only one metic and it’s not the best way of figuring out if you’re site will rank.

But if you site is newer or doesn’t rank well you should go for long tail keywords it’s much easier to rank that way to start out.

No it should not keep you from ranking for long tail no competition keywords.

I hope this helps,
Tom

[terentyev]

@cmavroudisyahoocom your ability to rank high does not fully depend on your DA.
It also depends on many other factors, such as DA of the competitors for each particular query, the URL rank, backlinks, and, of course, the relevance of the page for the query.

My suggestion is to take more granular approach:

1. select the list of keywords that you want to rank for.
2. check out competition for each query. There are many tools that can help you with this, let me know if you need specific recommendations. What you need is basically a big Excel table that contains queries, and DA, URL rank, backlinks, for each SERP in top 10. This is quite time consuming step, but there are tools to automate it.
3. based on this data, it will be very easy to draw decisions, which keywords to target first, and what content to write.