Link equity when merging product pages
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Hi, our e-commerce website has just over 900 products. A vast majority are very unique and not similar to one another. However, early in our development, we listed similar variations separately. For example, we had a separate product listing for different color options: Black, Tan, and Green. They do not rank too great by themselves. However, the product is very popular and the search volume is near 9k a month.
Our competitors have one listing with several color options, which is what we are proposing. We would enable 301 redirects from the Tan and Green options, which would redirect to the new variation listing. Is this wise? We want to capitalize on this opportunity, and apply this practice for other product listings.
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@tir17 Thank you very much! I sincerely appreciate it.
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Hi,
You can create a new product listing page including the focused keyword main product and you can point the canonical to from all the variations to this page. Also, adding valuable content related to the product would help you out in this case, along with few faqs realted to the product.
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