Unsolved Google Ads Not Getting Clicks or Impressions
-
I have been running some google ads - in the past 7 days I've had no clicks or impressions is this common? #ads
-
Thanks all for the suggestions.
-
@permatherm Without taking a look into the account we cannot help you. Check following points:
-
Do the keywords have search volume
-
list itemAre there any conflicts with the ad texts (brands)
-
list itemHave you restricted maximum bid CPCs. Some keywords begin with 2 Euro or more
Maybe you can name one keyword.
-
-
@theamyprince I suggest having at least one ad somewhere at the top of your pages.
-
@permatherm said in Google Ads Not Getting Clicks or Impressions:
running some google ads
Google Ads Best Practices
Avoid broad keyword terms. You really need to nail it when it comes to your keywords, which is why testing and tweaking should be a part of your strategy. ...
Don't run irrelevant ads. ...
Improve your Quality Score (QS). ...Optimize your ad landing page.[link text](link url)
-
@avinashj Thanks for sharing your thoughts! This would definitely be some first steps to consider!
-
@permatherm if entered keywords not getting much traffic, Try using Phrase Match or Broad Match keywords instead of Exact Match. with Negative keywords. also, make sure you don't conflict your keywords with negatives in the ads campaign.
You may also check the CPC bid is not too low.
-
@hayleybowyer Thank you!
-
@permatherm Moving this over to our paid search marketing category!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads Subdomain in sitelinks & Composition Change for Strategy Status
I have a basic query but could not find a definite answer on the internet. I am currently running a campaign for the main website of a big education brand and they also have a secondary learning website on subdomain, and I want to add sitelinks of subdomain to the campaign, but I am not sure whether it is allowed or not. The brand I am running ads for is https://www.rauias.com/ and the secondary website is https://compass.rauias.com/ branded slightly different in a subdomain, so should I add the sitelinks of Compass to the main campaign? Also one more silly question My Max Conversion search campaign gave me this status today. "Learning (composition change): Campaigns have been added to or removed from the bid strategy. Google Ads is now adjusting to optimize bids. 5 days left for learning" What does this mean exactly? And Why does it reenter the learning phase whenever I make a small change?
Paid Search Marketing | | rauoff0 -
What are the best advertising platforms for B2C?
Recently, Google ads stop being as effective. Same ads, cost, and web pages, but not getting the same results. Our budget is $4500/mo and need to get at least $25,000 in sales before increasing the budget. What ad platforms have you had success with?
Paid Search Marketing | | seotools4me0 -
"Duplicate without user-selected canonical” - impact to Google Ads costs
Hello, we are facing some issues on our project and we would like to get some advice. Scenario
Paid Search Marketing | | Alex_Pisa
We run several websites (www.brandName.com, www.brandName.be, www.brandName.ch, etc..) all in French language . All sites have nearly the same content & structure, only minor text (some headings and phone numbers due to different countries are different). There are many good quality pages, but again they are the same over all domains. Current solution
Currently we don’t use canonicals, instead we use rel="alternate" hreflang="x-default": <link rel="alternate" hreflang="fr-BE" href="https://www.brandName.be/" /> <link rel="alternate" hreflang="fr-CA" href="https://www.brandName.ca/" /> <link rel="alternate" hreflang="fr-CH" href="https://www.brandName.ch/" /> <link rel="alternate" hreflang="fr-FR" href="https://www.brandName.fr/" /> <link rel="alternate" hreflang="fr-LU" href="https://www.brandName.lu/" /> <link rel="alternate" hreflang="x-default" href="https://www.brandName.com/" /> Naturally this si reflected in ""Duplicate without user-selected canonical” . Issue
We create the same ad in Google Ads for 2 domains. So the content is mostly identical, ads are identical, target URLs differ only in domain. Yet Google Ads “Quality score” is different (10/10 vs. 6/10) and “Landing page experience” is very different (Above average vs. Average). Some members of our team think lower “Landing page experience” increases the Google Ads costs, which I personally don't believe, but I want to double check. Question: Can “Duplicate without user-selected canonical” issue decrease the “Landing page experience” rating and as result can it cause higher Google ads costs? Any suggestions/ideas appreciated, thanks. Regards.0 -
Does paid search get more traffic compare to organic search now?
does paid search get more traffic compare to organic search now? todays we have four ads link in google that cover all screen of mobile. should we invest more on adwords and organic isn't important like before??
Paid Search Marketing | | Pintapin1 -
Does having redirects in a Adwords text ad destination URL hurt quality scores?
I recently noticed that one of my clients had several redirects in their Adwords text ad destination URLs. I updated the destination URLS to land on the final location (thereby losing all the text ad history). However I'm wondering if this could have any impact on the text ad quality scores (none of them were disapproved).
Paid Search Marketing | | RosemaryB0 -
Google PPC - coupon balances
So, I know that you can't simply transfer a coupon credit in Google AdWords to another account. My question, if anyone knows, is there a way to do this using My Client Center? We manage multiple accounts, and have another coming on board that has a pre-existing coupon credit. We were going to set up a new account (which we would handle billing for and just invoice) for the client. But, that would leave them unable to use a coupon code. If it's managed under MCC, is there a way to work around this?
Paid Search Marketing | | DeliaAssociates0 -
AdWords question on text ads
Hey all, I have a certain format I want to follow on my text ads across several ad groups. I deleted all the past ads and only three ad groups remain with ads that follow this format. When I hit add new ad group, the ad come pre-populated with the text of a now deleted ad and I cannot for the life of me change it. I would love for one of my active ads to come up as I only have to change one name and one number in each ad. How do I control what that default ad is? How can I make it stop being an ad I have deleted. Please help!
Paid Search Marketing | | DanDeceuster0 -
PPC ad guidelines?
I learned Google PPC years ago and got certified by Google. Back then and for a long time since I know it was best practice to capitalize words in your domain name. I know Google no longer does this and that words in your domain name of your ad are now all lowercase. I hear recommendations and see them practice that adding keywords in a directory are a good way to still get capitalized words in your ad. When I learned PPC, I was told your display URL and your destination URL had to match. Now I'm seeing ads where that is not the case. If I have an ad that takes someone to my homepage of a coupon site, can I have a display URL that says: mysite.com/Coupons Even if the destination URL is just mysite.com ? I'm seeing conflicting things online and it's hard because I don't know what the current guidelines are after this change.
Paid Search Marketing | | DanDeceuster0