Keywords are indexed on the home page

[Ginovdw]

Hello everyone,

For one of our websites, we have optimized for many keywords. However, it seems that every keyword is indexed on the home page, and thus not ranked properly. This occurs only on one of our many websites. I am wondering if anyone knows the cause of this issue, and how to solve it.

Thank you.

[Tom.Capper]

@ginovdw

No, I wouldn't say that would cause such issues.

Your pages should get indexed eventually, as they are in your sitemaps (at least the ones I checked), so I am not surprised you're not seeing issues in reports.

But, tools like Moz will often struggle to give more strategic advice (not that we aren't working on it!), and in this case, if these pages are a priority, you need to prominently link to them within your site - this is the most reliably way to ensure rapid indexing.

[Ginovdw]

@tom-capper Hey Tom, thanks a lot for all your support so far.

What I have noticed in other campaigns too, is that our websites have CLS (cumulative layout shift) problems. This is the only issue that I found in the account for Brekken. Do you know by any chance if this is something that causes pages to not get indexed correctly?

Thanks!

[Tom.Capper]

@ginovdw said in Keywords are indexed on the home page:

brekken.nl/motorbootcharter-lemmer

It seems like some of those simply aren't indexed.

As above, I recommend you investigate in Google Search Console for a clearer idea of why it isn't indexed, but I notice with /motorbootcharter-lemmer it is listed in your sitemaps, so probably Google will index it eventually.

If you want Google to better understand the value of these pages, consider including them in your main navigation, or linking from the homepage.

[Tom.Capper]

@ginovdw Have you been able to confirm that those other pages are crawled, indexed, and correctly rendered by Google?

For example, what happens if you inspect them in Google Search Console?

[Ginovdw]

So, an example of one of our websites is below:

We optimized the following keywords on the following pages:

Motorbootcharter Lemmer: https://brekken.nl/motorbootcharter-lemmer

Jachtverhuur Lemmer:
https://brekken.nl/jachtverhuur-lemmer

Bootverhuur IJsselmeer:
https://brekken.nl/bootverhuur-ijsselmeer

Boot verhuur in Friesland
https://brekken.nl/boot-verhuur-in-friesland

Boot huren IJsselmeer
https://brekken.nl/boot-huren-ijsselmeer

Yet, they all rank on the home page of our website. Some of these words are not even mentioned on our home page, or just once. I just don't see why they don't rank on their respective keyword which we optimized for, since this works for many of our other websites.

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@ginovdw En effet, donnez plus d'informations, sinon ce n'est pas tout à fait clair avec quoi vous comparez et avec quoi voulez-vous vous classer ?

[Ginovdw]

@tom-capper Thanks for your response! It's exactly what you mentioned. We have many pages optimized for those terms, but they all rank on our homepage.

[Tom.Capper]

@ginovdw Heya

Could you explain a little more what you're running in to?

For example, when you say that keywords are indexed on the homepage, do you mean that your homepage is ranking for all terms, even though you have optimized other pages for those terms?