Should I split long form content?
-
I have quite a long content on my site. By length I mean around 8000-9000 words. I optimized it to cover almost all searches related to a topic.
But this length makes me uneasy for some reason. I do not think that users will find what they are looking for in such a long content. However, I don't want to neglect the SEO aspect of the content.
I can talk about something like this without sharing the keywords completely:
- Title + for girls
- Title + for boys
- Title + for kids
- Title + for girlfriend
- Title + for boyfriend
- Title + for students
As I said, in the current situation, these are all sub-headings (H2) of 8000-9000-word content. When I make a separate content for each of them, I can bring them all closer to 1500-2000 words.
However, I am undecided whether this is the right step in terms of SEO and content optimization. What are your views?
-
At 8K-9K words I do think there is merit to split up your content into smaller articles with more focus some of the sub topics
-
@mozasea said in Should I split long form content?:
I have quite a long content on my site. By length I mean around 8000-9000 words. I optimized it to cover almost all searches related to a topic.
But this length makes me uneasy for some reason. I do not think that users will find what they are looking for in such a long content. However, I don't want to neglect the SEO aspect of the content.
I can talk about something like this without sharing the keywords completely:
- Title + for girls
- Title + for boys
- Title + for kids
- Title + for girlfriend
- Title + for boyfriend
- Title + for students
As I said, in the current situation, these are all sub-headings (H2) of 8000-9000-word content. When I make a separate content for each of them, I can bring them all closer to 1500-2000 words.
However, I am undecided whether this is the right step in terms of SEO and content optimization. What are your views?
I think you're talking about pillar content. What you can do is leave that long -form content as it is, adjust it to rank for a specific keyword, and support it with 7-8 short-form articles.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Who is correct - please help!
I have a website with a lot of product pages - often thousands of pages. As each of these pages is for a specific lease car they are often only fractionally different from other pages. The urls are too long, the H1 is often too long and the Title is often too long for "SEO best practice". And they do create duplication issues according to MOZ. Some people tell me to change them to noindex/nofollow whilst others tell me to leave them as they are as best not to hide from google crawler. Any advice will be gratefully received. Thanks for listening.
Technical SEO | | jlhitch0 -
Organic SEO / Content Marketing
Hi,
SEO Tactics | | Ryan07
It would be great if some SEO experts could answer this for us. Suppose a website is brand new. How often should you publish new blog posts on the website?
Publishing, say, every single day or fairly frequently, without the offsite seo being built up first i.e. no backlinks; can this damage the organic SEO?
By publishing too much new written work, and could posting so frequently like everyday look like spam? That’s if though the written work is white hat.
Is there a golden rule to publish say once a month until the website’s offsite backlinks have increased?
Please help, as some clients are pushing for content marketing to be added and written daily, yet this seems too much despite them wanting to pay, it seems like it could cause an over optimisation issue? Could it also damage the long-term SEO efforts?0 -
Is it Ok to have multiple domains (separate website different content) rank for similar keywords?
Is it 'OK' to have multiple domains in the following instance? Does Google actively discourage multiple (but completely different sites) domains from the same company appearing in the search results for the same and or similar keywords if the content is slightly different? This is where the 'main site' has the details, and you can purchase product, and the second site is a blog site only. We are creating a separate content blogsite; which would be on a second domain that will be related to one portion of content on main site. They would be linking back and forth, or maybe the blog site would just link over to the main site so they can purchase said product. This would be a similar scenario to give you an idea of how it would be structured: MAIN SITE: describes a few products, and you can purchase from this site SECOND SITE, different domain: a blog site that contains personal experiences with one of the products. BOTH sites will be linked back and forth....or as mentioned maybe the blog site could just link over to the 'main site' Logo would be a modified version of the main logo and look and feel of the sight would be similar but not exactly the same. MORE INFO: the main site has existed for way over 10 years, starting to gain some traction in an extremely competitive market, but does not rank super high, is gaining traction due to improvements in speed, content, onpage SEO, etc... So in addition to my main question of is this 'ok' to have this second domain, also will it hurt the rankings or negatively affect the 'main' site? Wondering about duplicate content issues, except it will be slightly different...
SEO Tactics | | fourwhitesocks0 -
Is it a good idea to publish a list of players in my industry, including competitors?
I am working with an e-commerce site that does mostly B2B sales in a very commoditized industrial product segment in which very few manufacturers sell direct. It's all done through distributors and resellers, like our site. We don't often win on price, but we do win enough SERP battles to get the visitors and provide great customer service, so we have gained a following and we do compete well for some very large orders. We list several thousand products and in a given month, visitors regularly hit over 1,000 different landing pages. While we make most money from relatively few items, most items are sold only once a year, maybe twice. It's a very longtail business, and therefore tough to do a great job optimizing all pages down the tail. So, one thing I'm doing is building out a set of resource pages with common questions, terminology and other useful bits so the site gains more traffic and authority, in the hope of boosting product pages. e.g., an in-depth category definition in the glossary could link to all the items in a category. In addition to adding content that augments product pages, I'd like to create basically a map of the whole industry, including brand name manufacturers, white label manufacturers, distributors, etc. If it's going to be a truly comprehensive list, it should include my competitors. Given that I have never found such a list, it feels like this could be a good page and earn some links. Since it's unlikely much traffic will even find that page, compared to product pages, are there potential pitfalls I should be aware of? I get the feeling if I create a page that others bookmark and visit when hunting for products in our market, we win, even if most visitors to that page won't buy from us. I've been in this industry for four years now, and it's amazing how hard it is to find some companies. Only a handful even think about SEO, since they sell through other channels. Should I link to all my competitors (which is only about a dozen) among hundreds of other industry links?
Content Development | | Mike_Sobol0 -
When to re-write and redirect a blog url?
What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?
Content Development | | Emily.R.Monrovia
Thanks!0 -
Can't get Google to index our site although all seems very good
Hi there, I am having issues getting our new site, https://vintners.co indexed by Google although it seems all technical and content requirements are well in place for it. In the past, I had way poorer websites running with very bad setups and performance indexed faster. What's concerning me, among others, is that the crawler of Google comes from time to time when looking on Google Search Console but does not seem to make progress or to even follow any link and the evolution does not seem to do what google says in GSC help. For instance, our sitemap.xml was submitted, for a few days, it seemed like it had an impact as many pages were then visible in the coverage report, showing them as "detected but not yet indexed" and now, they disappeared from the coverage report, it's like if it was not detected any more. Anybody has any advice to speed up or accelerate the indexing of a new website like ours? It's been launched since now almost two months and I was expected, at least on some core keywords, to quickly get indexed.
Technical SEO | | rolandvintners1 -
Unsolved Mistake on keyword stuffing detection(in my view)
Hello!
Moz Bar | | Seoman45
In Mozbar, optimization factors
"Avoid Keyword Stuffing in Document"
If a blog (or any other page) publishes an article, and that article attracts a considerable number of questions, it is inevitable to prevent repeating the keyword on that page. In other words, using keywords by users in comments should not be considered as "Keyword Stuffing". In my view, if this is true, you need to optimize the detection of "Keyword Stuffing".
By the way, thanks for the valuable service and tools for SEO.
Best regards,
Abbas0 -
titles length, URL length and meta descriptions on a subdomain effecting SEO on main domain?
Hi all, I am currently evaluating areas for optimization on my main domain. When doing this, Moz has identified multiple titles and urls that should be shortened and missing meta descriptions on my subdomain (a help center of sorts). As far as I am aware, we have not set up any "no-index" rules for this subdomain. Are these items affecting SEO on my main domain? Thanks,
On-Page Optimization | | annegretwidmer
Kasey0