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Browse the forum for helpful insights and fresh discussions about all things SEO.

  • seo tactics

    Our brand is called The Queen's Lace. Based on Search Console, more people search for it by "Queens Lace" than "The Queen's Lace". Any suggestions on how I can improve SEO on "Queens Lace"? Search Console (last 28 days) "the queen's lace": 206 impressions, 60.7% CTR, 1.1 avg position "queens lace": 518 impressions, 46.3% CTR, 2.2 avg position Note: our domain is and I use a redirect from Thanks,

    Technical SEO | | pmk0

  • seo tactics question redirects

    Hi, I run a tree surgery business - We're based in Manchester, UK. A few days ago I was called by Premium Domain Names who convinced me that buying and and redirecting them to our main site would be amazing for organic traffic. My designer and an SEO friend both reckon this was a waste of money and reckon I've been scammed. Any thoughts? Please help.

    SEO Tactics | | LeoTrees

  • reports reporting seo tactics seo 101

    Hi all - I've joined a small startup as their first marketing hire and I am strategizing, planning, and executing all work. I need to get to 3-4 reports I focus on per channel so I can still be relatively effective across multiple channels. What are 3-4 reports I should be laser-focused on in Moz that will help me ID opportunities/threats and be able to identify best actions from.

    Digital Marketing | | AndrewAeqium

  • seo tactics seo expert content optimization

    Quick question: does Google differentiate between terms that correctly include a hyphen (such as "royalty-free") and those that are incorrect ("royalty free")? I ask because the correct term "royalty-free"(with a hyphen) receives far less monthly traffic for the same term without the hyphen (according to Moz): Term | Estimated traffic
    "royalty free music" | 11.5-30.3K
    "royalty-free music" | 501-850 If Moz views the terms separately then I'd guess that Google does too, in which case the best thing to do for SEO (and increased site traffic) would be to wrongly use "royalty free" without the hyphen. Is that correct?

    On-Page Optimization | | JCN-SBWD

  • keywords seo tactics service based website service pages 1 keyword for 1 page

    Hello guys, I have a service-based website. Right now, I have around 30 commercial pages for different services, that we offer. I came up with idea to add service page for each keyword we're ranking in. For example, we offer home-construction service and we have 1 commercial page for this service. I will create 10-20 pages for keywords, related to home-construction services.
    For example: bricklaying, Fundamental works, Landscape works, Concrete works, etc. I saw similar approach on this website. It's a link on bricklaying page: If you scroll down you will see section with keywords, related to bricklaying and each keyword has separate page with duplicate content. My questions are: Do you know the name of this SEO tactic, so I can google more information about it? Do you think that it's good idea to use similar approach in order to improve your rankings for certain keywords? Is it a dangerous SEO tactic that may cause some penalties for your website or it's completely safe? Thank you for helping, guys! 331ea1ea-1d49-4f6c-89ef-510ef4657fa4-image.png c5999dbb-6dfb-4fbe-b3e8-ab9a0943bd88-image.png

    Content Development | | MykhailoRudenko

  • seo audit seo tactics seo page treatment

    Hello I've been using moz for a while, using the tools to try and best optimize our pages, I'm curious to see if we're missing anything blatant or if you have any little tips. Any feedback would be greatly appreciated. Here is one of our most popular pages: Cheers.

    SEO Tactics | | JamesDavison

  • url inspection breadcrumbs technical seo seo tactics

    Hello everyone ! I am building an ecom store using wordpress. I have assigned multiple categories to the same product. What should be the URL structure when users are navigating with different product categories? Categories Assigned: tshirt, blue, striped
    Product Name: blue-striped-tshirt Option 01: Matching site navigation breadcrumb to product url URL -
    Breadcrumb - home/tshirt/blue-striped-tshirt URL - (canonical to 1 product page)
    Breadcrumb - home/color/blue/blue-striped-tshirt URL - (canonical to 1 product page)
    Breadcrumb - home/type/striped/blue-striped-tshirt Option 02: Same product urls and different breadcrumbs based on user site navigation URL -
    Breadcrumb - home/tshirt/blue-striped-tshirt URL - (url same as 1 product page)
    Breadcrumb - home/color/blue/blue-striped-tshirt URL - (url same as 1 product page)
    Breadcrumb - home/type/striped/blue-striped-tshirt I have decided to got with Option 01 so that the product in each category can be ranked according to each category keyword. Which option is the best according to your experience or is there any other best practice?

    Technical SEO | | Dingos

  • seo tactics content development optimization

    I have quite a long content on my site. By length I mean around 8000-9000 words. I optimized it to cover almost all searches related to a topic. But this length makes me uneasy for some reason. I do not think that users will find what they are looking for in such a long content. However, I don't want to neglect the SEO aspect of the content. I can talk about something like this without sharing the keywords completely: Title + for girls Title + for boys Title + for kids Title + for girlfriend Title + for boyfriend Title + for students As I said, in the current situation, these are all sub-headings (H2) of 8000-9000-word content. When I make a separate content for each of them, I can bring them all closer to 1500-2000 words. However, I am undecided whether this is the right step in terms of SEO and content optimization. What are your views?

    SEO Tactics | | mozasea

  • urlredirect optimization content marketing seo tactics content development redirect

    What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?

    Content Development | | Emily.R.Monrovia
  • Unsolved

    seo seo tactics seo training digital marketing training

    Hi Everyone, I have a basic SEO and Digital Marketing knowledge and looking for a course /training which will teach me step by step SEO and tools need to use with hand on training. I have a website ( which I need bring in Google Packs and on the first page of Google. I have attended a few courses but none of them offered in depth knowledge with hands on training so whatever I do it is not producing results. Thanks

    SEO Tactics | | fslpso
  • Unsolved

    local seo google my business seo tactics

    Our company has been purchased. As part of the rollup, our company name will change to theirs and our website will be removed with all web presence being a basic landing page. I am looking for ideas on how to minizine the huge SEO losses we will have soon. I plan to focus on local SEO starting with GMB. Any other tips or direction?

    Moz Local | | jgoethert
  • Solved

    seo audit seo tactics

    hello . i am a user that runs parsp website . i really need to know how to run a site audit to keep my job clean and my site works well ! i need help and i am a newbie in this job . thanks moz !

    Moz Tools | | valigholami1386

  • seo tactics mobile first indexing ecommerce

    When arranging content on a shop category page I place a descriptive optimized opening paragraph of text above products. On desktop this shows both the opening text and the products above the fold (visible here - also shown on the screen grab below). The text may well be ignored by most visitors (who will likely be drawn straight to product images) but it still serves a purpose. dekstop.png When it comes to smaller mobile screens I have started to disable the opening paragraph of text (above the products) and instead place a copy of it below the products, (screen grab below). This keeps the optimized text on the page, but it means that mobile users instantly see products rather than having to scroll past text that they may see as inconvenient. mobile.png I'm conscious of the fact that Google indexes mobile content first, and it also doesn't like duplicate content. I therefore have three questions relating to this: Will moving the optimized text content below all the products to the bottom of the page devalue it (I understand important content should be as near to the top of page as possible)? Although the optimized paragraph of text only displays once on desktop (at the top of the page) and once on mobile (at the bottom of the page) it is actually visible twice in the source code - does this count as duplication, and could it therefore hurt the performance of the page in SERPs? If this practice does cause issues, is there an ideal way to optimize content on pages (especially shop category pages) that doesn't require mobile users to scroll through text before seeing products? Lastly, on topic optimized landing pages that feature product promotions such as this one - - I wonder if it is best to lead with an optimized text introduction above product images, or better to place the products right at the top of the page for immediate impact, then follow this with the content/article/blog post? Many thanks for any advice offered.

    On-Page Optimization | | JCN-SBWD

  • seo tactics keywords

    Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.

    On-Page Optimization | | LPantell

  • seo tactics keywords

    Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?

    On-Page Optimization | | LPantell
  • Unsolved

    local ranking factors landing pages local seo tactics

    We operate in multiple cities, and for a number of years, have (mostly successfully) targeted each city with its own landing page. But lately Im seeing these pages drop in rankings, If I ignored SEO tactics, and designed the site based on what I think would be most useful/helpful to people viewing the website, I would not have any location landing pages. I would have one strong page (eg, probably the home page), that says "and we operate in the following locations..." and then list them off. The thing is, I dont really think these location specific landing pages have ever offered any real value to someone searching, other than just making it clear that we operate in their area (which doesn't need a landing page to make that clear). They're basically variations of each other, key word adjusted for the location - done for the purpose of ranking locally. I mean, that sounds like spam. But all the research says that I need landing pages for each location. My question: What would happen if I built one new page, and listed all the locations clearly on that page, and then 301 redirect the existing location landing pages to the new, single page. Would I fall of the cliff?

    SEO Tactics | | blitzna101

  • shopify ecommerce seo tactics

    Hi Moz folks, would love your thoughts on benefits of Shopify collection pages v blog posts for ranking secondary shopping keywords not suitable for existing shop pages - all help gratefully received, we are going down a rabbit hole on this one and need some sanity! So, we’re updating our site which already has a reasonable seo foundation and are looking to rank better for key shopping search keywords in our space (d2c sports nutrition). My question is should we prioritise store collection pages (category pages in Shopify terms) or blog posts for some of the main keywords not already covered by our core in-store collections/categories? Priority keywords already covered are things like protein powders, protein bars, energy drinks, etc. As context, we have a small product catalogue (10 products) and for easy navigation on site have these grouped into 7 collections/categories in the main menu and available from the homepage. All are quality high volume and high intent shopping keywords for our business. The secondary terms we are now looking to add content for are things like marathon nutrition, vegan sports nutrition, etc so now ​need to choose if we create product collection pages for these, or use blog posts to do the work. The advantage of collections, we believe, is that Google is likely to prioritise these in search. The disadvantage from a UX point of view is that more categories in store could make our simple and clear product range (10 products only) look complex or repetitive. Conversely, a blog post removes any UX confusion with too many categories, but we have a conversion rate issue with our blog. It performs well in search, but conversions are poor. We have addressed this with a new keyword targeting strategy and blog customisation, but we have yet to test this so while in theory it should work well, we do not know for certain. In summary: we want to rank key shopping keywords beyond our core ones we have - would you advise we use blog posts or product collection pages? All help gratefully received - thanks! Warren

    SEO Tactics | | WP33

  • seo tactics algorithm update

    Will AMP be effective in 2022? I am thinking of using AMP on my website since Core Web Vitals has become a ranking factor. For mobile devices, I guess AMP would be a good option to align with the Core Web Vital update.

    Algorithm Updates | | Yash2002
  • Solved

    seo tactics

    Re: How to create link from google redirect? I am thinking of changing my domain name from to and wondering if my DA could be transferred to the new site

    Moz Pro | | dodo123

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