Unsolved learning about links...
-
Hello! I'm wanting to gain some insight about backlinks, and wondering why a client's digital ads don't count towards our external link count. We don't see the domain listed in the Linking Domains and were just curious.
Any information would be appreciated as we're always trying to learn!
Thanks!
-
@yashbisht
Thank you! That's very helpful and interesting information. And you're right about links and backlinks being a little complex. In trying to naturally build links and increase our client's Domain Authority, we're finding that it takes a little patience and a lot of good content. We appreciate the info! -
@Ebbeka said in learning about links...:
Hello! I'm wanting to gain some insight about backlinks, and wondering why a client's digital ads don't count towards our external link count. We don't see the domain listed in the Linking Domains and were just curious.
Any information would be appreciated as we're always trying to learn!
Thanks!Hello!
It's a great question you've raised. Backlinks are a crucial aspect of SEO, and understanding how they work can be a bit complex. Let's break down why your client's digital ads may not count towards your external link count:
Nature of Digital Ads: Digital advertisements, such as those in Google Ads or social media ads, often utilize tracking links and redirects. These links are designed primarily for measuring ad performance and click-through rates, not for passing SEO value.
NoFollow Links: Many digital advertising platforms and social media sites utilize "nofollow" links by default. A "nofollow" link instructs search engines not to follow the link and, consequently, not to consider it for SEO ranking purposes. This is done to prevent paid advertisements from influencing search rankings artificially.
Dynamic URLs: Digital ads often use dynamically generated URLs that include various tracking parameters, making them less likely to be recognized as backlinks by SEO tools. Search engines may also have difficulty identifying these links as canonical URLs.
Shortened Links: Some digital ads use URL shorteners (e.g., bit.ly) to create concise and trackable links. These shortened links can obscure the original URL, making it challenging for SEO tools to associate them with your website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from The Sun, New Yor Post, etc...
Hello there, Some of my competitors have backlinks from very well-known newspaper websites like New York Post or The Sun. And it is really obvious that their backlinks are paid ones. On these news websites, they don't talk about ghost writing stuff or "partnership" for backlinks. They only write about banner advertising. So I was wondering how they can get a backlink from them.
Link Building | | Veptune
Do some writers sell those backlinks somewhere else, under the table? Are they in contact with SEO agencies who paid them and if this is the case, does their "manager" know it? or does the company directly have partnerships with SEO agencies? Basically, how to get a backlink from the NY Post or The Sun ? Thanks0 -
How to get rid of bad backlinks
So I noticed my rankings going down and spam score going up. So under my spam score there are over 100 links for different websites but ALL redirect to semalt.com I researched it and it says they hijacked a bunched of backlinks but don't know much more. How can I get rid of all those backlinks? I was told I could use the disavow tool but apparently that can hurt my ranking as well. The semalt.com site has no backlink to me - it looks like the pages that have/had my backlinks, they've redirected to them. For instance this is one of the links http://www.oxvideos.xyz/indianantyphotoxxx 422005fb-9240-40a4-8b65-f5b1f5079dea-image.png
Link Building | | landlwoof40 -
Is it a good practice to get link for your original page by shorter URL links
Hello Moz Community, I have a question regarding getting links on bitly, tiny, or an other url shortner, Is it a good practice to get link for your page by shorter url I mean lets suppose i am getting natural guest post link from content for my blog home page
Link Building | | JoeySolicitor
https://coupontoaster.com/blog/ ; and shorten it with bitly and then hyper link so is it a good practice am I getting the same power and SEO consideration as if i would have done this without url shortener. And what anchor texts shall i be using like rich anchor text or any other like click here, visit here, bitly or etc Please kindly help me with this thanks1 -
Link Explorer Export
Does anyone know how to export more than 50 keywords at a time from Link Explorer? I'm trying to extract the keywords from a competitor domain to do some analysis/big data queries. I'm using the link Explorer but I can't see any way to export more than 50 keywords at a time! The total I can export seems to be around 100k but it's going to take a very long time if I've got to do 50 at a ago!
Link Explorer | | seoman100 -
Drop in Site Links
Hi all, I've noticed recently a dramatic drop in the number of external links showing in moz across all campaigns (including tracked competitors) Is this to do with the new indexing? Thanks
Link Explorer | | wearehappymedia1 -
Discrepancy between OSE internal links and Webmaster Tools
Hi, We have been attempting to increase our rankings for our key term for a number of months now, and we are seeing an unusual discrepancy between OSE and Webmaster Tools that we believe may be causing us harm. OSE shows our homepage, www.unionroom.com, as having only 27 internal links (only three of these aren't 301's too), whereas Webmaster Tools is showing just over 1,500 internal links to the homepage. The three pages that OSE are displaying as linking back to the homepage are the homepage, our blog and our accessibility page. These pages are all ran off the same template and have the same header and footer (with three home links spread across header and footer). You can see our confusion! Is this a case of OSE's stats being incorrect (the website has been live for ~6 months) or is there an issue with our in-linking structure that we are missing? Thanks!
Link Explorer | | unionroom0