What Tools Do I USe To Find Why My Site No Longer Ranks
-
Hi, I made the mistake of hiring a freelancer to work on my website [in2town.co.uk](link url) but after having a good website things went from bad to worse. The freelancer was kicked off the platform due to lots of compliants from people and creating backdoors to websites and posting on them. It cost me money to have the back door to our site closed.
I then found lots of websites were stealing my content through the rss feed. Two of those sites have now been shut down by their hosting company.
With all these problems I found in Feb that the hundreds of keywords that I ranked for had vanished. And all the ones that were in the top ten for many years have also vanished.
When I create an article which includes https://www.in2town.co.uk/skegness-news/lincolnshire-premier-inn-staff-fear-for-their-jobs/ they cannot be found in Google. Normally before all these problems, my articles were found straight away.
If I put in the title name Lincolnshire Premier Inn Staff Fear For Their Jobs and then add In2town in front of it, then instead of the page coming up with the article, it instead shows the home page.
Can anyone please advise what tools i should be using to find out the problems and solve them, and can anyone offer advice please on what to do to solve this.
-
@blogwoman1 said in What Tools Do I USe To Find Why My Site No Longer Ranks:
Hi, I made the mistake of hiring a freelancer to work on my website [in2town.co.uk](link url) but after having a good website things went from bad to worse. The freelancer was kicked off the platform due to lots of compliants from people and creating backdoors to websites and posting on them. It cost me money to have the back door to our site closed.
I then found lots of websites were stealing my content through the rss feed. Two of those sites have now been shut down by their hosting company.
With all these problems I found in Feb that the hundreds of keywords that I ranked for had vanished. And all the ones that were in the top ten for many years have also vanished.
When I create an article which includes https://www.in2town.co.uk/skegness-news/lincolnshire-premier-inn-staff-fear-for-their-jobs/ they cannot be found in Google. Normally before all these problems, my articles were found straight away.
If I put in the title name Lincolnshire Premier Inn Staff Fear For Their Jobs and then add In2town in front of it, then instead of the page coming up with the article, it instead shows the home page.
Can anyone please advise what tools i should be using to find out the problems and solve them, and can anyone offer advice please on what to do to solve this.To address your site's SEO issues and find solutions, you can use tools similar to how photographers use adobe lightroom replacement to enhance their images. Just as Lightroom helps refine and optimize photos, SEO tools like Google Search Console, SEO crawlers, and backlink analyzers help refine and optimize your website's performance. They pinpoint technical issues, track rankings, and ensure content uniqueness. By leveraging these tools effectively, you can restore your site's SEO health, much like enhancing photos for better visibility and impact.
-
To find out why your site no longer ranks, use tools like Google Search Console to identify indexing issues and track performance. SEMrush or Ahrefs can analyze SEO factors, keywords, and backlinks. Google Analytics helps understand traffic patterns and user behavior changes. Additionally, check for any manual actions or penalties affecting your site.
-
@blogwoman1 said in What Tools Do I USe To Find Why My Site No Longer Ranks:
Hi, I made the mistake of hiring a freelancer to work on my website [in2town.co.uk](link url) but after having a good website things went from bad to worse. The freelancer was kicked off the platform due to lots of compliants from people and creating backdoors to websites and posting on them. It cost me money to have the back door to our site closed.
I then found lots of websites were stealing my content through the rss feed. Two of those sites have now been shut down by their hosting company.
With all these problems I found in Feb that the hundreds of keywords that I ranked for had vanished. And all the ones that were in the top ten for many years have also vanished.
When I create an article which includes https://www.in2town.co.uk/skegness-news/lincolnshire-premier-inn-staff-fear-for-their-jobs/ they cannot be found in Google. Normally before all these problems, my articles were found straight away.
If I put in the title name Lincolnshire Premier Inn Staff Fear For Their Jobs and then add In2town in front of it, then instead of the page coming up with the article, it instead shows the home page.
Can anyone please advise what tools i should be using to find out the problems and solve them, and can anyone offer advice please on what to do to solve this.I'm sorry to hear about your issues. To diagnose and solve these problems, consider using the following tools:
- Google Search Console: Check for security issues, penalties, and indexing errors.
- Ahrefs/Semrush: Analyze backlinks and monitor keyword rankings.
- Copyscape: Identify and address content theft.
- Screaming Frog: Audit your website's SEO and structure.
Additionally, ensure your website is clean from any malicious code and focus on creating fresh, high-quality content. Consult with a reputable SEO expert for personalized advice.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimization expert suggesting we add Canonical tag to every page on site
Hi guys, We're currently launching a new page, and we have an optimization and technical SEO expert (highly rated on Upwork, very intelligent, has solved complicated issues in the past and improved our Core Web Vitals greatly) suggesting we put canonical tags on every page of site, pointing to itself (other than the case of where canonicals should point to other page, we have those listed separately. Do you guys see a benefit to this? Could it harm us? He says large retailers do this, couldn't quite glean the benefit from it though. Current site ranks well and isn't set up like this. Any insight would be much appreciated! Thanks!
Technical SEO | | CitimarineMoz0 -
301 Redirects from example.com to store.example.com and then removing store.example.com subdomain
Hi I'm trying to wrap my head around the best approach for migrating our website. We're migrating from our example.com (joomla) site to our existing store.example.com (shopify) site... with the plan to finish the redirects/migration then remove the subdomain from shopify and use example.com moving forward. I've never done this and asking here to see if any harm will come from re-directing example.com URLs to store.example.com URL's then changing the store.example.com URL's to example.com. Right now my plan would run like this: redirect example.com URL's to store.example.com remove subdomain on store.example.com use example.com moving forward. wonder what happens next? Is there going to be any issues here, possible harm to the URL's?
Technical SEO | | Minarets0 -
Unsolved Have we been penalised?
Hey Community, We need help! Have we been penalised, or is there some technical SEO issue that is stopping our service pages from being properly read? Website: www.digitalnext.com.au In July 2021, we suffered a huge drop in coverage for both short and longtail keywords. We thought that this could have been because of the link spam, core web vitals or core update around that time period. SEMRush: https://gyazo.com/d85bd2541abd7c5ed2e33edecc62854c
Technical SEO | | StevenLord
GSC: https://gyazo.com/c1d689aff3506d5d4194848e625af6ec There is no manual action within GSC and we have historically ranked page 1 for super competitive keywords. After waiting some time thinking it was an error, we have then have taken the following actions: Launched new website. Rewrote all page content (except blog posts). Ensured each page passes core web vitals. Submitted a backlink detox. Removed a website that was spoofing our old one. Introduced strong pillar and cluster internal link structure. After 3 months of the new website, none of our core terms has come back and we are struggling for visibility. We still rank for some super long-tail keywords but this is the lowest amount of visibility we have had in over 5 years. Every time we launch a blog post it does rank for competitive keywords, yet the old keywords are still completely missing. It almost feels like any URLs that used to rank for core terms are being penalised. So, I am wondering whether this is a penalisation (and what algorithm), or, there is something wrong with the structure of our service pages for them to not rank. Look forward to hearing from you
Steven0 -
Unsolved Almost every new page become Discovered - currently not indexed
Almost every new page that I create becomes Discovered - currently not indexed. It started a couple of months ago, before that all pages were indexed within a couple of weeks. Now there are pages that have not been indexed since the beginning of September. From a technical point of view, the pages are fine and acceptable for a Google bot. The pages are in the sitemap and have content. Basically, these are texts of 1000+ or 2000+ words. I've tried adding new content to pages and even transferring content to a new page with a different url. But in this way, I managed to index only a couple of pages. Has anyone encountered a similar problem?
Product Support | | roadlexx
Could it be that until September of this year, I hadn't added new content to the site for several months?
Please help, I am already losing my heart.0 -
Site is generating long path URLs
Hi, We've seen recently in Search Console Coverage report that website is generating long path URLs that we actually don't have.
Technical SEO | | eUniverse
Here's an example: https://autocovers.co.uk/car-mats/outdoor-basic/indoor-car-covers/shop/contact-us/shipping-delivery/about-us/about-us/indoor-car-covers/ Does anybody knows what's the issue behind it? Thanks!0 -
Site Link Issues
For several search terms I get site links for the page http://www.waikoloavacationrentals.com/kolea-rentals/kolea-condos/ It makes sense that that page be a site link as it is one of my most used pages, but the problem is google gave it the site link "Kolea 10A". I am having 0 luck making any sense of why that was chosen. It should be something like "Kolea Condos" or something of that nature. Does anyone have any thoughts on where google is coming up with this?
Technical SEO | | RobDalton0 -
Not ranking on Google
Hi all, I am optimising a site which is a hotel directory for a small island in the Mediterranean - Malta. The site is www.maltahotelsonline.com. I did a keyword research and optimised the page. However I am now at link building stage. Since we do not have many links the site is still not ranking very well for the desired keywords (ranking fine on Bing and Yahoo yet not on Google). As a result there isn't much traffic on the site. 1. Is there any particular issue that you can spot on this site that is not allowing it to rank well on Google? 2. Any suggestions on link-building please?
Technical SEO | | ICON_Malta0 -
Will using https across our entire site hurt our external backlinks?
Our site is secured throughout, so it loads sitewide as https. It is canonicalized properly - any attempt to load an existing page as http will force to https. My concern is with backlinks. We've put a lot of effort into social media, so we're getting some nice blog linkage. The problem is that the links are generally to http rather than https (understandable, since that's the default for most web users). The site still loads with no problem, but my concern is that since a redirect doesn't transfer all the link juice across, we're leaking some perfectly good link credit. From the standpoint of backlinkage, are we harming ourselves by making the whole site secure by default? The site presently isn't very big, but I'm looking at adding hundreds of new pages to the site, so if we're going to make the change, now is the time to do so. Let me know what you think!
Technical SEO | | ufmedia0