Inconsistent Keyword Search Volume & Difficulty Across Tools (e.g., Moz, Google Keyword Planner, Ahrefs, Semrush)

[Faizali.786]

Hi there, Moz Community!

I'm reaching out for some guidance on keyword research discrepancies. I'm currently targeting the keyword "sui gas bill" for my blog, sngplbill, which focuses on information related to Sui gas bills.

I've used several keyword research tools, including Moz, Google Keyword Planner, Ahrefs, and Semrush, and each platform provides different search volume and keyword difficulty scores:

Moz: No search volume data, Keyword Difficulty (KD) 24
Google Keyword Planner: Search volume 100k-1M, Difficulty (Low)
Semrush: Search volume 90k, KD 31
Ahrefs: KD 1 (Very Easy)
These varying results are causing some confusion. Ideally, I'd like to understand which platform offers the most reliable data for search volume and keyword difficulty.

Here are some additional details that might be helpful:

My target location: Pakistan

My Questions:

What factors might contribute to these discrepancies in keyword data across different tools?
Considering my niche (Sui gas bill information in Pakistan), which platform would you recommend for the most accurate search volume and keyword difficulty estimates?
Are there any additional factors to consider beyond search volume and keyword difficulty when selecting keywords for content strategy?
Any insights you can provide would be greatly appreciated!

Thanks,

[Faizali.786]

@jim-wood Your reply does not providing any value. its not realted to my question

[jim-wood]

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