Ranking on page 1 position 3 but hardley any visits
-
in one of my projects the expected vistors is around 23000 weve got the keyword onto the first page position 3 and weve only recieved 30 vistits this month, my qustion is why?
are the local searches from google analtics that tell you thier are 23000 searches for that keyword false
please can someone shed some light on this, my client is totally over the moon with his ranking but cant believe that hes only recieving 30 visits this month from what we thought was a million dollar keyword
-
I'll just add this post I wrote on SEOmoz a bit back - it talks about how rankings might not drive the traffic you expect:
-
Number of monthly searches + SERP rankings are important, but are not the only factors that can effect your click-through rate.
You might also need to take a look at your meta title & description - is it catchy & relevant? Or dull and spammy? What are the results around you like? If their copywriting is particularly stunning they may be stealing some potential clickers away from you each time.
Also, what are the paid search results like for this term? If there are loads of them you may be appearing further down the page than a 3rd place rank typically would. The same goes for blended or location-based searches (the maps and blended media results can push you right down the page)
-
-
Like the comment below, your are probably looking at broad.
Look at exact match and then calculate artound 8.5% to 9.8% of that search volume should be your clicks.
This is percentageis based on my KPI's from over 15 different websites and many many keywords. The average visits we are getting from a 3rd position keyword.
-
| |
|
|
|I would also add that the estimates of traffic are also for top position. 1/1 And you maybe looking a broad match vs exact match. In my experience position 3 or 2 are not heavy traffic getters unless something is trending hot. I would look at your title tag relevancy and meta description that is pulled that could make or break clicks. Also it depends on what word for example the term apple may have thousands of searches and let say I get to pos 3 page 1 that doesn't mean I am going to get lots of traffic because people will look at title tag url and meta description and know I am not apple..
-
30 does sound fairly small based on the 23000 you've mentioned, and Nebraska's answer sounds like it may be on the money. Another thing to keep in mind is that actual clicks to a term are often a fraction of the amount of searches. EG: 23000 searches might equal 3000 clicks (random number). Also keep in mind that a term might have PPC results which could could be taking traffic. And the fact that you are number 3 (based on these numbers - only receives on avg 7% of traffic that view the result) is also probably playing a part. Then there's the whole localised/personalised search result aspect that may be influencing it somewhat.
-
Are you looking at broad match or exact match for the search volume? That is the most common error regarding traffic assumptions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics - Tracking multiple thankyou pages?
Hi Guys, I want to track email opt-ins for multiple thank you pages. The setup is as follows: http://image.prntscr.com/image/57632e05a15f42fda0b8ffec2d176460.png I have not yet built the thank you pages, so i was wondering what the URL should be to make it easy to track them in GA? I'm thinking: domain.com/thankyou-page/page1 Then using regular expression in GA to track /thankyou-page/ Would this be a good way to go about it? Cheers. f6c7r0
Reporting & Analytics | | spyaccounts110 -
Organic Traffic Drop and Rank Increase After Video Thumbnail added
So my company has created a large amount of videos and I took a couple of them and created a test video sitemap to see what effect adding a video thumbnail/rich snippet to the SERPs would be. It worked on one page and gained 2 spots (position 6 to 4) for the highest keyword, but traffic didn't increase too much. Then a week later I tested it with the page that we get the most organic traffic for, which is ranking for a very big keyword. It worked and gained a bit of ranking, but traffic decreased 50% ever since according to Google Analytics. It seems to me that the traffic from users clicking on the video thumbnail is not be tracked as google / organic even though it lands them on the intended page/doesn't redirect anywhere else. I've looked to see if traffic to this page increased overall to see if it was being tracked via a referral or as something else, but couldn't find any traffic discrepancy. The only thing I did find is that impressions under SEO > Landing Pages > Video Property increased, but this could be from the page ranking in the Video SERPs now. Has anyone experienced a similar situation? Do you think having a video snippet could be that big of a turn off for customers that people just aren't clicking like they used to? I don't think so, that's why I'm leaning towards a tracking discrepancy in Google Analytics.
Reporting & Analytics | | OfficeFurn0 -
Page Views Plummeted
Since using SEOMoz to diagnose and address issues with my site www.esecaucus.com, my page views have plummeted while my number of visits and unique visitors has remained intact. Does this mean that previously the amount of page views were artificially inflated by some kind of technical error in the site?
Reporting & Analytics | | Nobody15330770827560 -
Google Analytics Organic search queries aren't being updated, even though I'm still seeing results in all our typical results pages.
We pushed some new changes to the site and Google Analytics is no longer updating the Organic Search queries listing, even though traffic is consistent and and we're still landing results in all our typical keyword searches. Any ideas?
Reporting & Analytics | | unclekaos0 -
Has anyone noticed a dramatic drop in direct visits year over year in GA across multiple sites?
I monitor about 10 websites in GA. Many of these sites are in a stable phase of their lifecycle. I've noticed this year that direct visits on all my sites and even friends sites have dropped by 20-60%. Has anyone seen any explanation for this or noticed this when compared to previous year? In every instance I have no penalties, notices, anything and the drop is made up completely of "direct visits".
Reporting & Analytics | | bradwayland0 -
Erratic movements on Rank Tracker-why is this?
I have been looking at 2 key words for my site & three other sites, I am refreshing daily to understand it movements and the movements have been really erratic - droping 8 places in one day, then back 7 places the next. There have not been any changes made to the site in question during this period other than I me starting to track them with SEOmoz - Can anyone explain what would be behind this? thanks, S
Reporting & Analytics | | girlie0 -
Pages crawled
Hi I've created a campaign for my own website and added 3 competitor sites. Under the campaign it says that 53 pages have been crawled but my site has less than 10 pages. Are the other pages from my competitor sites? Thanks James
Reporting & Analytics | | avecsys0 -
Tracking visits who entered the site via subdomain in GA
Hello, Does anybody know how I can segment visits who entered my site via subdomain? For example: I want to know people who entered via subdomain.example.com/***** and not include people who entered via www.example.com Thanks in advance!
Reporting & Analytics | | A_Q0