Ranking on page 1 position 3 but hardley any visits
-
in one of my projects the expected vistors is around 23000 weve got the keyword onto the first page position 3 and weve only recieved 30 vistits this month, my qustion is why?
are the local searches from google analtics that tell you thier are 23000 searches for that keyword false
please can someone shed some light on this, my client is totally over the moon with his ranking but cant believe that hes only recieving 30 visits this month from what we thought was a million dollar keyword
-
I'll just add this post I wrote on SEOmoz a bit back - it talks about how rankings might not drive the traffic you expect:
-
Number of monthly searches + SERP rankings are important, but are not the only factors that can effect your click-through rate.
You might also need to take a look at your meta title & description - is it catchy & relevant? Or dull and spammy? What are the results around you like? If their copywriting is particularly stunning they may be stealing some potential clickers away from you each time.
Also, what are the paid search results like for this term? If there are loads of them you may be appearing further down the page than a 3rd place rank typically would. The same goes for blended or location-based searches (the maps and blended media results can push you right down the page)
-
-
Like the comment below, your are probably looking at broad.
Look at exact match and then calculate artound 8.5% to 9.8% of that search volume should be your clicks.
This is percentageis based on my KPI's from over 15 different websites and many many keywords. The average visits we are getting from a 3rd position keyword.
-
| |
|
|
|I would also add that the estimates of traffic are also for top position. 1/1 And you maybe looking a broad match vs exact match. In my experience position 3 or 2 are not heavy traffic getters unless something is trending hot. I would look at your title tag relevancy and meta description that is pulled that could make or break clicks. Also it depends on what word for example the term apple may have thousands of searches and let say I get to pos 3 page 1 that doesn't mean I am going to get lots of traffic because people will look at title tag url and meta description and know I am not apple..
-
30 does sound fairly small based on the 23000 you've mentioned, and Nebraska's answer sounds like it may be on the money. Another thing to keep in mind is that actual clicks to a term are often a fraction of the amount of searches. EG: 23000 searches might equal 3000 clicks (random number). Also keep in mind that a term might have PPC results which could could be taking traffic. And the fact that you are number 3 (based on these numbers - only receives on avg 7% of traffic that view the result) is also probably playing a part. Then there's the whole localised/personalised search result aspect that may be influencing it somewhat.
-
Are you looking at broad match or exact match for the search volume? That is the most common error regarding traffic assumptions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to set goal in Google Analytics that required specific page
So our company has new page that has just implemented (let say "page x" --> not a landing page) and we want to see how many visitors that through "page x " convert into the goal (let say "page y"). If I just make the goal destination like "/page y" the goal number that appear is ALL the visitors who reach "page y" (through or not through "page x"), so how I set the goal setting to only show the visitors who reach "page y" through "page x" ? Thank you
Reporting & Analytics | | ddspg0 -
Rank tracker tool - seomoz
Hi All, I have noticed that ranks in the tool -rank tracker are not correct for my keywords sometimes. Does anybody else has experienced this? Isn't it real time updated? What other free rank tracker tool you guys would suggest which can send you weekly accurate updates? Thanks
Reporting & Analytics | | EG0CENTRIX0 -
Ranking accuracy
On one of my campaigns the ranking in SEOMoz for a search term at Google UK is 34, but when I run an analysis using different software it gives a ranking of 8. Search the term on Google and 8 is correct, not 34. Why should this be?
Reporting & Analytics | | Beemer0 -
Too Many On-Page Links
I'm getting the warning of "Too many on-page links". I have a number of affiliate marketing sites, all Wordpress, all with sidebars. In the header navigation bar is a link that offers "reviews" and links to each product/brand. This is not a drop down link but leads to a page with product links. Also, in the sidebar I have links that also lead to the products/brands. Redundant yes, but in the beginning this seemed to be a good practice in site design. It would be easy to simply remove the widget that contains the link process in the sidebar. The problem may simply be that the sidebar is the same for every page in the site(s). Is this hurting total SEO as my sites are all over 95-percent indexed. One site in particular does very well in traffic and sales so is removing these links potentially going to improve my SEO and ultimately by success? Thanks, Don
Reporting & Analytics | | JavaManOne0 -
Duplicate page content
I have a website which "houses" five different and completely separate departments, so the content is separated by subfolders. e.g. domain.com/department1 domain.com/department2 etc. and each have their own individual top navigation menus. There is an "About Us" section for each department which has about 6 subpages (Work for us, What we do, Awards etc.) but the problem is that the content for each department is exactly the same. The only difference is the navigation menu and the breadcrumbs. This isn't ideal as a change to one page means having to make the change to all 5 and from an SEO perspective it's duplicate content x5 (apart from the Nav). One solution I can see is to have the "About Us" section moved to the root level (domain.com/about-us) and have a generic nav, possibly with the department names on it. The only problem with this is that it disrupts the user journey if they are forced away from the department that they're chosen. Basically i'm looking for suggestions or examples of other sites that have got around this problem, I need inspiration! Any help would be greatly appreciated.
Reporting & Analytics | | haydennz0 -
Weird drop in ranks... google.fr
Hello folks, Before our domain: <cite>www.convertisseurvideo.net</cite> Keyword: convertisseur video ( convert your video ) is at the first(page) google.fr for this keyword search. Right now, its at second page, really dropped. And our CTR = 1% . How can we improve the CTR? Any toughts ? Thanks. ss.JPG
Reporting & Analytics | | augustos0 -
Google +1 and ranking effect .
Anyone have any experience as to what effect google +1 has on ranking? Trying to figure out what impact it might have. Ecommerce site in norway selling childrens clothing. Atm we are ranking 25th for main targetted word childrens clothing (barneklær in norwegian). on google.no this has a difficulty of 34. None of main competitors have any amount of google +1's on their site. Lets say if I in some way could manage to get 100 ppl to push +1 button. Would this affect our ranking at all ? Might be impossible to answer but if anyone has thoughts about it I am interested. Thanks
Reporting & Analytics | | danlae0 -
Will Google start trimming 'stale' sites rank?
With the recent focus on Google to reduce rank of farms and low value sites, I am interested to get SEO view on if you think Google will start devaluing stale sites. I do find it a bit frustrating that in the top 5 for my main key phrase, there is one site that has NO content just an error and another blog that has not updated content in 2 years. How can blogs that do not blog be considered high enough value by Google to rank in the top 5? How can sites that just return 404 or 500 for ALL their pages be even considered a site let alone rank 2nd. I am interested so see others experiences and thoughts on 'user experience' clean ups by Google and why these types of sites get missed?
Reporting & Analytics | | oznappies0