What would be the ideal method to handling auto-generated product content across network of dealership websites?
-
We have recently started work with a dealership group that operates ~20 separate dealerships (different locations and brands) and individual websites for each. The group also operates two umbrella websites for the group brand that shows the inventory across All 20 dealerships.
All websites are basically using the same template and all product listings are from the same data source (same back-end system). All websites are currently also hosted on the same IP address.
Typically we work with clients to rectify duplicate content issues and work towards having just one version of any piece of content.
However, this is a unique situation in that each dealership has a legitimate brand and marketing need for having their own website. It also is not realistic to ask the client to create unique content for the same product listing 22x.
We understand there are numerous options to consider but I would appreciate hearing any advice/feedback from individuals who have dealt with similar situations. If you know of any good resources on such a scenario, that would also be helpful to verify our thoughts.
NOTE: the duplicate content for product inventory is not across all 22 sites but just usually between 3-4 for each product. Often each product listing is shown on 1 or 2 dealerships and the 2 umbrella sites (one is the main group site and the other a product used/clearance site). Currently we can see multiple domains indexed for the same product listings.
-
An idea could be to create unique content around the duplicate product listings, like user reviews, additional images, a video of one of the cars on the lot, customer testimonials or case studies about owning the car, a video of a drag race between the car and a competitor's car, etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unlimited Product Pages
While browsing through my Moz campaign, I noticed that my site is pulling up unlimited numbers of product pages even though no products appear on them. i.e. http://www.interstellarstore.com/star-trek-memorabilia?page=16 http://www.interstellarstore.com/star-trek-memorabilia?page=100 http://www.interstellarstore.com/star-trek-memorabilia?page=200 I have no ideal how to resolve this issue. I can't possible 301 an unlimited number of pages, and I can see this being a big SEO problem. Any thoughts?
Intermediate & Advanced SEO | | moon-boots0 -
Many pages small unique content vs 1 page with big content
Dear all, I am redesigning some areas of our website, eurasmus.com and we do not have clear what is the best
Intermediate & Advanced SEO | | Eurasmus.com
option to follow. In our site, we have a city area i.e: www.eurasmus.com/en/erasmus-sevilla which we are going
to redesign and a guide area where we explain about the city, etc...http://eurasmus.com/en/erasmus-sevilla/guide/
all with unique content. The thing is that at this point due to lack of resources, our guide is not really deep and we believe like this it does not
add extra value for users creating a page with 500 characters text for every area (transport...). It is not also really user friendly.
On the other hand, this pages, in long tail are getting some results though is not our keyword target (i.e. transport in sevilla)
our keyword target would be (erasmus sevilla). When redesigning the city, we have to choose between:
a)www.eurasmus.com/en/erasmus-sevilla -> with all the content one one page about 2500 characters unique.
b)www.eurasmus.com/en/erasmus-sevilla -> With better amount of content and a nice redesign but keeping
the guide pages. What would you choose? Let me know what you think. Thanks!0 -
Urls in Bilingual websites
1-I have a bilingual website. Suppose that I am targeting a page for keyword "book" and I have included it in that page url for the English version: English version: www.abc.com/book Can I use the translation of "book" in the second language of the website url instead of "book" ? Please let me know which of the following urls are right " French Verison: www.abc.com/fr/book or www.abc.com/fr/livre livre=Book in French 2- Does Google have any tool to check if the second language page of the website has exactly the same content as the English version. What I want to do is for example for a certain page in English version, my targeted keyword is "book" . So my content would be around books. But in the French version of this page, I want to focus on keyword "Pencil" in French instead of "book". Is it wrong or any consequences? That was the main reason for the question number one. Because if it is ok to do what I explained in item 2 then I will set my urls like: In English : www.abc.com/book In French: www.abc.com/fr/crayon crayon=Pencil in French
Intermediate & Advanced SEO | | AlirezaHamidian0 -
Best practice for duplicate website content: same root domain name but different extension
Hi there I have a new client who has two websites: http://www.bayofislandsteambuilding.co.nz
Intermediate & Advanced SEO | | turnbullholdingsltd
http://www.bayofislandsteambuilding.org.nz They are the same in every regard apart from the domain extension (.co.nz & .org.nz) which is likely to be causing them issues with Google ranking given the huge amount of duplicate content. What is the best practice approach to fixing this? Normally, if I was starting from scratch, I would set one of the extensions as an alias which redirects to the main domain. Thanks in advance. Laurie0 -
API to power all websites
I spoke to one of my lead web developers and we are planning on powering all of our desktop, mobile and tablet sites with our new API. Everything will be populated through javascript and is cloud-based rather than through actual HTML. How do we incorporate all of our SEO?
Intermediate & Advanced SEO | | recbrands0 -
Regional websites
Hi, I run 4 websites London, New York, Singapore and Dubai. Same company but some of our products are different in each region. Each domain is registered in the relevant region and I have google webmaster tools set so they know the location of each website. The problem is that our Dubai and US websites are appearing higher that the UK website in google.co.uk organic. Does anyone have any ideas why? Thanks
Intermediate & Advanced SEO | | markc-1971830 -
Why does google not show my ecommerce category page when I have the same keywords for many products in the product title?
I have found that google removes the google serach listing of a category from my site (ecommerce) when products within the category have the same key words. I sell golf shirts and have a category called "Mens Golf Shirts" Within the category I have added many products but when the too many of the products say mens golf shirt my link on google gets removed. Before i had products named: FUNKTION Mens Short Sleeve Golf Shirt Red / Black but now I have had to change it to: FUNKTION Red / Black I can understand that they may see this a keyword stuffing but how do I get around this to ensure that each product can rank on google for mens golf shirt
Intermediate & Advanced SEO | | funktiongolf0 -
How to auto generate a unique meta description?
The site I am working on is a code nightmare for starters. I'm editing a file called layout that controls the section of each page. The programmer from a while back got unique titles by putting this piece of code in: <title><?= $this->metaTag ?></title> In all the different controllers and stuff I can see where the title is the name of the product plus review or something to that effect. How do I do this for the meta description? Right now the meta description is static in the layout file, and so every page has an identical one. I was hoping there was a way to make the meta description automatically use the first 140 characters on the page or something. Something like this:
Intermediate & Advanced SEO | | DanDeceuster0