Promoting a Facebook Contest
-
Hi, Mozzers-
I'm running a contest for a client of mine via Facebook - http://www.facebook.com/barrettmoving. The prizes are great an iPad2 and an iPod Touch! The contest is pretty cool too. Basically it's a papercraft / travel thing that appeals to a wide range of people. Anyway, here's my question - I've started promoting the contest via social media, the website, online contests...like to get to promoting it on relevant blogs too. I'm in the beginning stages.
Any other ideas? Has anyone had luck with PPC or FB ads?
Thanks in advance!
LHC
-
oh! and if you do a steller job...they will call you to move out...engaged clients perhaps...
-
maybe, since it's back to school time and the kids are hearding back to school..A "Free Local" move maybe another option instead of an Ipad2 that they may have anyhow...Cause moving stinks...and Free moves rock the heeezy...
-
Hmm...remove the "gate" - interesting idea! The demographic is mainly families, women, more affluent (can afford pro movers), etc.
Thanks on the music! Just getting ready to play a gig tonight!
Lisa -
Thank you! Yes, definitely promoting to their current/past clients via email marketing - good idea!
-
You are a moving company? How about some olde school outreach...
do you have a mailing list of past clients (or even better if you use a service like mailchimp)..get buzz out about the contest.
piggy back your print ads with info about the ipad2 giveaway.
Dont forget to convert vistors into page "like"s
Good luck
-
Hi
Lovely idea with the papercraft, if a bit of a longwinded explanation in the video. Id give FB ads a go with a small budget
I am struggling to identify the target market tho, from the ad - so its hard to suggest specific avenues when its quite nebulous to me
I dont like the gated "like" before people get access to the papercraft. I would make that bit as open as possible for added reach and just ask them to like when they upload the video or to see oter peoples videos. To get around the gate, maybe identify some big blog people in the space and send them your papercraft with a personalised request to make one
Would love to see a seomoz post on how well this did for you after its finished.
like your music btw
-
I've used Facebook ads in the past to promote a contest. They were very effective in driving people to the contest; however, I'm not sure how many people were actually truly engaged with my company at the end of the day. The last big giveaway we did, I chose not to run Facebook ads because it didn't make sense for the type of giveaway I was running in that I couldn't figure out a direct benefit of paying Facebook for people to enter something they could enter for free.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
CPA for Facebook Advertising
I'm just wanting to find out more if I can set a CPA strategy for Facebook advertising and re-targeting. An acquisition for us would be when someone reaches our thank you page. This indicates a successful conversion on our site. Are we able to set a Facebook strategy where payment is only made for advertising upon reaching that page (and achieving that conversion)?
Social Media | | Gavo1 -
Add Tracking Parameters to Website Links on Facebook/Twitter
does anyone know of a way to add tracking parameters to facebook/twitter website links in the about us section so that we can understand what traffic is specifically coming from that page? I already add tracking to posts, but I am more trying to track each standard link on these social channels. I am currently running into character limits or the result looks like a long url that will most certainly deter clicks because it looks suspicious.
Social Media | | dsinger1 -
Is opening multiple Facebook pages a good strategy?
I currently operate a Facebook page with ~4,000 fans who are fairly active. In the nearby future I am planning on opening up websites in my most important target locations (mostly for legal reasons) We offer several worldwide products that are extremely popular and not all represented on Facebook. Given the above background info, my questions are: Is it worthwhile to open and build up Facebook channels per language Is it worthwhile to open and build up Facebook channels per "product" What are the SEO implications of each in addition to improving our social profile. thanks!
Social Media | | theLotter0 -
Add Facebook Account - error
I'm trying to add our Facebook account so that we can review the reporting on this. I keep getting an error that says "Uh oh! We couldn't connect to your account on Facebook." I AM an administrator on this FB account. Anyone know how to get this to work? Thanks
Social Media | | SpearOne0 -
Tool to easily see the number of Facebook likes/G+ of a URL?
Does anyone know of a tool I can use to easaly see how many likes/tweets/+1 a URL has? Thanks.
Social Media | | scotennis0 -
Facebook Fan Page Title
I am creating a new fan page for my company. The page will definitely begin with my brand name. Is it a good idea to add keywords after the brand name (3-4 word short description of what the brand is) or is it better to keep the name just the brand? Thanks!
Social Media | | theLotter0 -
Is there any SEO benefit to hosting your Facebook photos on your own site?
I will often post photos that I have taken to my Facebook page (either personal or my fan page). Sometimes these can get lots of likes. I got thinking that perhaps I host these photos on my site (i.e. www.example.com/images/photo1.jpg) and then share that "page" on Facebook. That way any of the likes would be counted towards my site. What do you guys think?
Social Media | | MarieHaynes0 -
Find Facebook Likes and Google +1's Across An Entire Domain?
Does anyone know a good way to find the number of Facebook Likes or Google +1's across an entire domain? It looks like SEOMoz only shows these metrics for individual pages.
Social Media | | SparkplugDigital0