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Standard % of nonbranded organic search traffic?

Reporting & Analytics

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CIEEwebTeam Subscriber last edited by

I am working on developing goals for 2012. I will be doing several SEO projects, including one on a website for study abroad programs. Currently, nonbranded organic search is 15.49% of our visits and in 2010, it was 15.02%. I am wondering if anyone has any advice or knows of a benchmark percentage that could help me set an attainable goal. Thank you!!
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SEOGears last edited by

I usually go for about 60% of our traffic as non-branded traffic, it seems to be a good benchmark.

It is really up to your business model.

If you spend more time marketing your brand on radio and TV spots, then probably more of the traffic is going to be branded.
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