What is the best strategy to get a company located in one city, but does business in other cities, ranked locally in the other cities as well?
-
For example: this client is a custom clothier located in Phoenix, but would like to come up in the search engines for Scottsdale, Tucson, Prescott, Chicago, etc., because he travels to those cities and does business there with his custom clothing business. His website is www.artfultailoring.com
Right now, he'll come up for custom suits phoenix, custom shirts phoenix az, etc.
So how would I get him to come up in the search engines in more locations than just Phoenix?
-
We were discussing him getting a temporary office in whatever city he wants to be found for, so then this would work with Google places, etc?
If it was a real physical address and local phone number, then yes it would work with Google Places. I would suggest using Google for whatever address you plan to obtain and examine the results. I like to obtain addresses zoned for business which appear as businesses on Google.
Also, how could he also be ranked for a city in Phoenix, like Scottsdale? Would we have to do the same thing as say Tucson or LA?
The website would need to be relevant for the area for which he wishes to rank. Relevance can be established in numerous ways:
-
physical address as suggested above
-
mentions of the locations on the site
-
testimonials from clients in the area
-
links from the areas involved
-
anchor text using the area names
There are other means but the above area the major ideas.
each page needs to rank for it's own city right? You can't have the home page targeting both one or more cities without taking a hit in the SEs on each city?
Actually a single page can rank for multiple areas. It's up to you how you wish to present the site. For major areas which are far away such as Chicago and LA, you may want a specific page for those areas. For other Arizona areas, you may wish to continue using the home page. It really depends on your competitiveness and resources.
-
-
Ryan,
We were discussing him getting a temporary office in whatever city he wants to be found for, so then this would work with Google places, etc?
Also, how could he also be ranked for a city in Phoenix, like Scottsdale? Would we have to do the same thing as say Tucson or LA?
Also, each page needs to rank for it's own city right? You can't have the home page targeting both one or more cities without taking a hit in the SEs on each city?
Thanks so much for all this great info!
-
Hi Chris.
Many business models would like to increase their visibility in local searches. Imagine a web developer who can design sites for anyone located anywhere in the country. They would love to be seen as "Web development Miami", "Web development Los Angeles", etc.
To have your site associated with the areas you mentioned, the first step would be to provide content related to those areas. A travel schedule mentioning the areas which will be visited is a start. Even better would be pages of the site dedicated to each city would be even better. "Artful Tailoring will be providing services in Chicago November 1st - 10th." then provide an itinerary including locations and times. Mention any customers you have serviced in the area, and if possible receive backlinks from local customers to your Chicago page.
Your client is currently listed as the #5 result in Google for "custom clothing Phoenix" and that is his main location. I would expect the Chicago results to be more competitive, and your client is much less established in that area. He will most likely be able to earn a listing but not on the first page of results. To improve I would recommend establishing a physical presence in Chicago. The least expensive option would be a virtual office. Your client can obtain a local Chicago address and phone number, then obtain a Google Places listing. This method would further strengthen your association with the area.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Webpage is not ranking
https://www.nextheadphone.com/oneodio-a10-hybrid-review/ I just published a new article. Keyword is : OneOdio A10 Hybrid Review Before writing the article, I researched that This is Easy keyword. I should rank as soon as I publish the article. After publishing the article my Current rank is #32 Why its not ranking? Any idea
Intermediate & Advanced SEO | | NextHeadphone0 -
Something happened within the last 2 weeks on our WordPress-hosted site that created "duplicates" by counting www.company.com/example and company.com/example (without the 'www.') as separate pages. Any idea what could have happened, and how to fix it?
Our website is running through WordPress. We've been running Moz for over a month now. Only recently, within the past 2 weeks, have we been alerted to over 100 duplicate pages. It appears something happened that created a duplicate of every single page on our site; "www.company.com/example" and "company.com/example." Again, according to our MOZ, this is a recent issue. I'm almost certain that prior to a couple of weeks ago, there existed both forms of the URL that directed to the same page without be counting as a duplicate. Thanks for you help!
Intermediate & Advanced SEO | | wzimmer0 -
Ranking go down why ?
Hello, Thank you , if you help us our web url www.prismpharmamachinery.com before some time very top ranking but now going down 5-7 pages in google any SEO expert can help for that Regards pooja
Intermediate & Advanced SEO | | Poojath0 -
Is Content Location Determined by Source Code or Visual Location in Search Engine's Mind?
I have a page with 2 scroll features. First 1/3 of the page (from left) has thumb pictures (not original content) and a vertical scroll next to. Remaining 2/3 of the page has a lot of unique content and a vertical scroll next to it. Question: Visually on a computer, the unique content is right next to the thumbs, but in the source code the original content shows after these thumbs. Does that mean search engines will see this content as "below the fold" and actually, placing this content below the thumbs (requiring a lot of scrolling to get to the original content) would in a search engine's mind be the exact same location of the content, as the source code shows the same location? I am trying to understand if search engines base their analysis on source code or also visual location of content? thx
Intermediate & Advanced SEO | | khi50 -
How to rank product pages?
Hi guys, Please advice me on something improving my product pages ranking. We are doing well for head terms, categories but not ranking for product pages. We have issues with product pages which I am think is hard to tackle. For instance we have duplicate products (different colors), duplicate content internally (colors) and from manufacturer websites. Product pages linked from sub-category i.e. Home > Category > Sub-Category (20 per page) using pagination for next 20 and so on. Product pages linked internally via widgets that says other Similar products, featured products etc. Another issue with our product pages is that we are using third party reviews platform and whenever users add reviews to product pages this platform creates an hyperlink to different anchors which is not relevant to product. Example - http://goo.gl/NUG652 Can somebody please give some advice on how to improve rankings for product pages. writing unique content for thousands of pages is not possible. Even our competitor not writing unique content.
Intermediate & Advanced SEO | | Webmaster_SEO0 -
Furniture company with 1 website or a few different ones?
Hello everyone. We are a furniture company, selling sofas, mattress, outdoor furniture, many BBQ's in the future - Separate things, but all related in a way. I was thinking it would make us look like an 'authority' to have a separate website for everything and be more specialised and also look more specialised. What would be better for SEO?? Also (sneeking in a second question!), I have around 50 sofa designs - is it ok if the Meta description is the same for each one or should I change a word or 2 around? Many thanks!!
Intermediate & Advanced SEO | | cowhidesdirect0 -
Best Way to Optimize 38 Local Directory Listing In Major Directories
Hi Folks, I am trying to figure out the best way to get our company's 38 U.S. locations in the major local directories. To start, I'd like to get us listed in the major ones: Google, Yahoo, Bing, and Yelp. I do have the resources myself here on staff to do everything manually. So, I don't necessarily need a service like Yext (but would also like any opinions on that offering if anyone can offer it). But, from what I know in the past, every time you try to claim a local listing within each platform, you have to confirm your existence there somehow - whether it be by a mailed postcard or some sort of automated call they give you. Considering that we want to manage all social and local platforms here at corporate, how can we do this? I am not physically at these locations, but I'm sure this is possible to manage everything through one account. The addresses will be local, but the phone numbers on each local profile will route to our customer service here at corporate because the local locations are mostly administrative. In other words, businesses is booked through corporate and carried out at local destinations. Thoughts/Comments?
Intermediate & Advanced SEO | | CSawatzky
I want to do what's best for SEO and also dont' want to harm anything or our link equity. Thanks,
Pedram0 -
Ranking for our member's company names without giving them all away!
Hi, We have a directory of 25,000 odd companies who use our site. We have a strong PR site and want to rank a page for each company name. Some initial testing on one or two company names brings us to #2 after the company's own web site in the format: "Company Name Reviews and Feedback" - so it works well. We want to do this for all 25,000 of our members, however we do not wish to make it easy for our competitors to scrape through our member database!! e.g. using: www.ourdomain.com/randomstring/company-name-(profile).php unfortunately with the above performing a search on google for site:domain.com/()/()(profile).php would bring up all records. Are there any tried and tested ways of achieving what we're after here? Many Thanks.
Intermediate & Advanced SEO | | sssrpm0