Should I build links to the home page or a url containing the keyword?
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I run an IT company and the company name does not contain the key word I am trying to rank on.
I also have a bunch of pages with page rank that containing the actual keywords, for example:
http://www.mycompanyname.com/tech-support/locations/brighton
My target keyword is "Tech Support Brighton"
My Home page is PR4 and my location based pages are PR3.
My plan was to build 3 or 4 location pages for the locations we provide tech support for and target location based keyword Anchor text to these URL's e.g "Tech Support Brighton" and then for the home page build links that have the anchor text "Tech Support".
Does this sound sane?
Many Thanks,
K
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My plan was to build 3 or 4 location pages for the locations we provide tech support for and target location based keyword Anchor text to these URL's e.g "Tech Support Brighton" and then for the home page build links that have the anchor text "Tech Support".
A sound plan from a SEO perspective.
The one caution I would mention is to be 100% consistent with your anchor text. It is especially important since your keywords are similar. Whenever "Tech Support Brighton" is used throughout your site, it should be an anchor text link to the appropriate page on your site. This method sends a clear signal to Google as to which page should rank for the term.
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